• Image ad creation: design of static ads and creatives in Canva • Adaptation of winning concepts: strategy & research • Audience analysis: deep research into the needs, pain points, and desires of potential customers • Market trends: stay up to date on current trends in short-form content and performance marketing • Idea collection and inspiration boards for creative concepts • Video ad production (BONUS): basic video editing for short-form content (TikTok, Reels, Shorts)

• Design, manage, and optimize Amazon Advertising campaigns • Analyze campaign and performance data • Develop tailored advertising strategies • Plan and manage advertising budgets • Act as the primary point of contact for our clients and provide strategic consultation • Share expertise and contribute to continuous improvement

• Assist in crafting compelling ad copy and selecting visuals (images/videos) that align with brand identity • Set up and manage ad campaigns in Facebook Ads Manager—defining campaign objectives, budgets, and schedules • Plan and conduct A/B tests to evaluate the effectiveness of ad elements such as visuals, headlines, and copy • Support senior team members in client communication, particularly regarding campaign performance and strategic insights • Collaborate closely with designers, copywriters, and marketing team members to develop cohesive ad campaigns • Ensure accurate scheduling and timely execution of ad campaigns • Perform ad hoc tasks as assigned, contributing to team flexibility and campaign success

• Assist in crafting compelling ad copy and selecting visuals • Set up and manage ad campaigns in Facebook Ads Manager • Plan and conduct A/B tests • Support senior team members in client communication • Collaborate with designers, copywriters, and marketers • Ensure accurate scheduling and timely execution of ad campaigns