• Run our social channels (TikTok, Instagram, YouTube Shorts, [others]) as a testing ground, not a brand museum—prioritizing formats and hooks that drive measurable downstream action. • Build and maintain a content testing calendar: clear hypotheses, variants, and success metrics for hooks, formats, offers, and CTAs. • Partner with creative to produce high-volume, performance-oriented content (UGC, short-form video, founder/POV content) rather than a handful of polished hero assets. • Identify winning organic content and flag it for paid amplification and creator briefs. • Build, run, and scale our affiliate and influencer program from sourcing through negotiation, briefing, activation, and renewal. • Recruit creators across tiers (nano to mid-tier and up) with an emphasis on conversion efficiency, not just follower count. • Manage affiliate platforms and links (e.g., Amazon Associates / Influencer Program, [LTK, ShareASale, Impact, Levanta, Archer, etc.]) and structure commission and incentive models that stay profitable. • Develop creator briefs that give enough direction to stay on-brand while leaving room for the native, authentic content that actually converts. • Define and track the metrics that matter: ROAS/MER on creator spend, CAC by channel, conversion rate, EPC, affiliate revenue, content-attributed sales on both Amazon and DTC. • Run a structured testing cadence—document what you tested, what you learned, and what you're scaling or cutting. • Build attribution as best you can across the Amazon/DTC split (Amazon Attribution, brand referral bonus, UTM discipline, promo/affiliate codes) and be honest about its limits. • Report results in plain language: what moved the number, what didn't, and what's next.

• You create creative video content for TikTok and Instagram and appear on camera yourself • You develop formats that grow organically: entertaining, authentic, and offering behind-the-scenes insights into our brand • You produce videos for paid ads together with our team, from the hook through to the CTA • You contribute your own ideas: spotting trends, adapting them, and translating them into our brand world • You work closely with our performance marketing team and learn what makes a video successful (Hook Rate, Hold Rate & co.)

• Planning, creating and publishing blog articles on relevant topics related to online marketing, funnels and digital business models. • Developing creative content for social media (LinkedIn, Instagram, Facebook & Co.) to increase reach, engagement and brand awareness. • Researching industry trends, customer questions and current topics to continuously generate new content ideas. • Producing and preparing texts, graphics and other content formats in collaboration with the marketing and design teams. • Analyzing the performance of blog and social media content and deriving optimization measures for future posts.

• Vertalen van beeld en tekst van onze Griekse partners naar pakkende social media posts • Regelmatig plaatsen van beschikbare dieren op Instagram en Facebook • Reageren op reacties en berichten van volgers • Campagnes bedenken en beheren, samen met je collega content maker