Social Media, Affiliate Manager
Location
New York
Posted
23 hours ago
Salary
0
Seniority
Senior
Job Description
Social Media, Affiliate Manager
SellerX
• Run our social channels (TikTok, Instagram, YouTube Shorts, [others]) as a testing ground, not a brand museum—prioritizing formats and hooks that drive measurable downstream action. • Build and maintain a content testing calendar: clear hypotheses, variants, and success metrics for hooks, formats, offers, and CTAs. • Partner with creative to produce high-volume, performance-oriented content (UGC, short-form video, founder/POV content) rather than a handful of polished hero assets. • Identify winning organic content and flag it for paid amplification and creator briefs. • Build, run, and scale our affiliate and influencer program from sourcing through negotiation, briefing, activation, and renewal. • Recruit creators across tiers (nano to mid-tier and up) with an emphasis on conversion efficiency, not just follower count. • Manage affiliate platforms and links (e.g., Amazon Associates / Influencer Program, [LTK, ShareASale, Impact, Levanta, Archer, etc.]) and structure commission and incentive models that stay profitable. • Develop creator briefs that give enough direction to stay on-brand while leaving room for the native, authentic content that actually converts. • Define and track the metrics that matter: ROAS/MER on creator spend, CAC by channel, conversion rate, EPC, affiliate revenue, content-attributed sales on both Amazon and DTC. • Run a structured testing cadence—document what you tested, what you learned, and what you're scaling or cutting. • Build attribution as best you can across the Amazon/DTC split (Amazon Attribution, brand referral bonus, UTM discipline, promo/affiliate codes) and be honest about its limits. • Report results in plain language: what moved the number, what didn't, and what's next.
Job Requirements
- 3-5 years in social, influencer, affiliate, or growth marketing—ideally for a DTC and/or Amazon brand.
- Demonstrable results: you can point to programs or content you grew and the numbers behind them.
- Hands-on experience building and managing influencer/affiliate relationships at scale.
- Strong comfort with analytics—you live in dashboards, spreadsheets, and platform reporting, and you can turn data into decisions.
- Solid creative instincts paired with commercial judgment: you know a scroll-stopping hook when you see AND you ask whether it sells.
- Familiarity with the Amazon ecosystem (Brand Registry, Amazon Influencer Program, Attribution, Brand Referral Bonus) is a strong plus.
- Experience with paid social or working closely with a paid media team.
- Basic video editing / familiarity with content tools (CapCut, etc.).
- Experience standing up an affiliate program from scratch.
- A network of creators you can tap on day one.
Benefits
- We care about pretty content only insofar as it drives reach, clicks, conversions, and revenue.
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