United by the love of animals, National Veterinary Associates was founded in 1996 and describes itself as the largest owner of freestanding veterinary facilitie
Social Media and Public Relations Specialist
Location
United States
Posted
1 day ago
Salary
$70K - $85K / year
Seniority
Senior
Job Description
Social Media and Public Relations Specialist
National Veterinary Associates
Title: Social Media and Public Relations Specialist Location: United States Job Description: Promo and Loyalty Marketing Specialist Location: Remote Job Type: Full-Time Team: Marketing, Support Center, Pet Resorts Reports To: Senior Manager, Marketing – Product and Lifecycle Department: Marketing Travel: less than 10% Are you passionate about pets, social media, and building engaging digital communities? NVA Pet Resorts is looking for a Promo and Loyalty Marketing Specialist to drive our social media presence across a growing multi-location portfolio. About NVA National Veterinary Associates (NVA) is a leading global veterinary community of more than 1,500 independently managed veterinary hospitals providing specialty, emergency, and general practice medical care and pet resorts, united in the love of animals and the people who love them. With its mission to improve the comfort and well-being of pets by providing progressive and compassionate care, NVA is committed to innovating and serving the needs of pet owners in its local communities around the world. About Pet Resorts and PetSuites For over 20 years, NVA has been the leader of the pack in pet resorts, offering exceptional services for both dogs and cats. Our trusted team of professionals delivers memorable experiences with personalized service, making our resorts a loving and fun home away from home for pets. With 150+ locations, service offerings include boarding, daycare, training, and grooming. Guests stay happy with premium amenities including large play yards, water features, and unique play structures. PetSuites of America is the leading brand with 75+ locations nationwide. The remainder are a collection of popular local and regional brands. Job Summary: The Promo and Loyalty Marketing Specialist is responsible for leading the marketing strategy, promotional planning, and execution that drives awareness, enrollment, engagement, and long-term value from the company's new loyalty program and related promotions and benefits. This role serves as the primary marketing owner for loyalty and promotions, planning, executing and optimizing promotional and loyalty initiatives that drive customer acquisition, retention, frequency and lifetime value across the company’s portfolio of pet resorts. This role partners closely with Product, Email, Web, Analytics, Brand and Financial partners, to integrate promotions into customer journeys and ensure offers are effectively communicated across marketing channels. The ideal candidate combines strong loyalty strategy, promotional knowledge, cross functional project management, and analytical rigor to measure impact on retention and overall business growth. The goal is to increase customer engagement, using loyalty and promotional levers, to drive retention and life time value through a newly developing loyalty program. Key Responsibilities: Promotions: - In partnership with finance and analytics, develop and execute promotional and loyalty strategies that support customer acquisition, retention, frequency and revenue goals. - Define and manage a promotional calendar across national and local marketing initiatives. - Partner with Lifecycle and Brand teams to integrate promotional offers into acquisition, onboarding, engagement and retention journeys. - Develop and manage testing roadmaps, including offer structure, targeting, timing and channels, driving for ongoing optimization. - Partner with field marketing and resort operations teams to support local and pilot promotional initiatives while scaling appropriately across the national presence - Loyalty - Compare and track loyalty programs and related offers across competitors to identify gaps and opportunities. - Identify opportunities to improve customer engagement and lifetime value through targeted offers, rewards, incentives and loyalty program enhancements. - Monitor and analyze promotional loyalty program performance, providing monthly readouts to operations, finance and leadership. - Partner with analytics to develop and enhance reporting and performance dashboards for promotions and loyalty effectiveness and impact - Develop and maintain clear, customer-centric messaging frameworks that articulate loyalty program benefits across all marketing touchpoints, including paid media, email, web, app and in resort. Requirements: - Bachelor’s degree in Communications, Marketing, Journalism, or a related field. 3 – 5 years demonstrated experience in loyalty program marketing, promotional, CRM, or retention marketing — strongly preferred. - Strong understanding of loyalty program mechanics, member lifecycle strategy, and customer engagement best practices. - Excellent written and verbal communication skills; ability to distill evolving promotions and benefits into clear, compelling messaging. - Analytical mindset with experience using data to drive marketing decisions and optimize performance. - Detail oriented, self-starter who thrives in a fast-paced, cross-functional environment. - Excellent written and verbal communication along with strong interpersonal skills – ability to tailor communication to specific audience (site leaders up to PRLT) - Ability to manage multiple projects simultaneously, work under pressure and meet complex deadlines. - Ability to work independently and as part of a collaborative team. - Responsive to feedback and strives for continuous professional development. Compensation: The salary range for this position is $70,000 - $85,000 and is based on applicable experience. National Veterinary Associates is a leading global pet care organization united in the love of animals and the people who love them. NVA, a community of approximately 1,400 premier locations consisting primarily of general practice veterinary hospitals in addition to equine hospitals and pet resorts, and Ethos Veterinary Health, which consists of 145 world-class specialty and emergency hospitals, are rooted in a culture of compassion and innovation. NVA offers a comprehensive benefits program including medical, dental, vision, a 401k with employer match, and paid time off (including sick time) for all eligible employees. The team can provide more information about compensation and benefits for your specific location during the process. For positions based in Colorado, NVA provides eligible employees with paid sick and safe leave and public health emergency leave in accordance with the requirements of Colorado's Healthy Families and Workplaces Act. NVA is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information. Pursuant to the San Francisco Fair Chance Ordinance, Los Angeles Fair Chance Initiative for Hiring Ordinance, and any other state or local hiring regulations, we will consider for employment any qualified applicant, including those with arrest and conviction records, in a manner consistent with the applicable regulation.
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Title: Media Strategist: Haslam College of Business, Marketing & Public Relations - UTK Location: Knoxville, TN, United States Job Description This position oversees the development and promotion of a business college podcast and related digital marketing campaigns. The position requires a strong command of the written word and a background in editorial content creation. This role blends content strategy, research, digital storytelling, and audience engagement to expand the reach and impact of podcast programming across digital platforms. The Media Strategist unites communications, marketing, and academic partners to facilitate podcast content creation and digital promotion using social media and SEO/GEO/AEO best practices. This role directly influences the visibility, reputation, and audience engagement of Haslam’s podcast initiatives and digital marketing efforts, supporting college and institutional storytelling and outreach. Responsibilities Podcast Content Development: - Serve as the subject matter expert to inform and shape the content of the HCB podcast - Research, identify, and select potential podcast guests aligned with university priorities, academic expertise, and audience interests - Develop and present episode concepts, discussion topics, and interview questions - Prepare background research and briefing materials for podcast episodes - Coordinate editorial planning, content calendars, and podcast-related activities - Align podcast themes and messaging with institutional brand, mission, and storytelling goals - Identify trends in higher education and student life to inform episode topics - Draft episode outlines, show notes, titles, and promotional copy - Review and refine content to ensure accuracy, clarity, and consistency with university standards - Evaluate listener feedback and engagement metrics to inform future content decisions Digital Marketing & Promotion: - Develop and execute digital marketing strategies to promote podcast episodes and related initiatives - Create compelling written and visual content to support podcast promotion across websites, social media platforms, digital ad campaigns, email campaigns, and other digital channels - Apply SEO/GEO/AEO best practices to podcast descriptions, digital ads, show notes, web pages, and promotional content to increase discoverability and engagement - Generate data-informed improvements to content strategy and digital outreach - Coordinate with designers, videographers, and marketing colleagues to produce creative promotional materials Social Media Management & Engagement: - Manage and monitor social media accounts for the HCB podcast, including content creation, scheduling, posting, and community engagement - Track audience engagement, respond to comments and messages as appropriate, and help foster an active online community - Analyze social media and podcast performance metrics to inform content and promotional strategies - Be primary content creator and manager of college-owned podcast social media accounts - Episode and overall reporting of podcast analytics to college partners and admin Collaboration & Support: - Coordinate with campus partners, host, staff, agency partners, and external guests to support podcast production and promotion - Stay current on podcasting trends, digital marketing best practices, and higher education communications strategies - Perform other related duties as assigned Qualifications Required Qualifications - Education: Bachelor’s Degree in Communications, Marketing, Journalism, Digital Media, or related field - Experience: 2–4 years of experience in podcast production support, digital marketing, social media management, or content development - Knowledge, Skills, Abilities: - Excellent organizational and project management skills - Strong research and interview preparation abilities - Creative thinker with attention to detail - Ability to work collaboratively and manage multiple priorities in a deadline-driven environment - Strong writing and editing skills with the ability to tailor content for multiple platforms - Working knowledge of SEO principles and digital content optimization - Experience managing social media platforms and engagement strategies Applicants must be legally authorized to work in the United States on a full-time basis without need now or in the future for sponsorship for employment-based visa status. 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The university holds the highest Carnegie classification for research activity and has deep partnerships with industry leaders and the US Department of Energy’s largest multidisciplinary laboratory, Oak Ridge National Laboratory. The Knoxville campus serves and recruits for UT Knoxville, including the Institute of Agriculture and the Space Institute, as well as the UT Institute of Public Service. UT Knoxville considers its employees its number one asset. With values that focus on work-life balance, compensation, and innovation leadership, all Vols are supported to advance professionally. Employees have access to career development and coaching, continued education, and an extensive list of development and training possibilities. The Volunteer employee experience implements structures and practices to attract and retain top-tier talent, fostering a strong staff community and supporting a culture of involvement and engagement for everyone. 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