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Senior Web Analytics Developer
Location
California
Posted
100 days ago
Salary
$93.8K - $174.7K / year
Seniority
Senior
Job Description
Senior Web Analytics Developer
AXS Group (formerly Arrangers and Starkey Productions)
• Architect and lead end to end tagging and tracking strategy across AXS digital properties; develop, build, test, and deploy tags, triggers, and variables through Adobe Data Collection, ensuring accurate and consistent data collection. • Provide day-to-day management of the data collection integrity, including evaluation, QA, and optimization • Serve as the primary analytics liaison with internal stakeholders (Product, Marketing, Engineering, Design) to orchestrate data collection to align with business needs in a way that ensures data accuracy and completeness. • Build data feeds and pipelines out of core collection systems (Adobe Analytics and Rudderstack) and partner with engineering teams to integrate data to downstream systems. • Own the day-to-day technical data Governance & Quality Assurance Audit analytics setup, validate tracking accuracy, and ensure data integrity across all platforms and environments. • Analyze web and mobile performance metrics using Adobe Analytics, or other digital platforms to identify trends, opportunities, and issues impacting engagement, traffic, and conversion. • Design and Build data feeds and pipelines as well as maintain dashboards and automated reports that provide actionable insights to leadership, Marketing, and Product teams; develop standardized KPIs and reporting cadence.
Job Requirements
- 4-6 years of experience in web, digital, or product analytics, ideally within an e-commerce or B2B environment.
- Hands-on experience with end-to-end Adobe Launch (Experience Platform Data Collection) implementation, including advising on data layer architecture, instrumenting data variables, and developing reporting deliverables.
- Proven experience and/or certification in Adobe Analytics; experience with Google Analytics (GA4) and Google Tag Manager (GTM) a strong plus.
- Extensive experience with JavaScript, HTML, and technical site tagging; demonstrated ability to debug and resolve complex implementation issues.
- Experience with marketing tags, consent management tools (e.g., OneTrust), and global tagging solutions compliant with regional data privacy laws (GDPR, CCPA, etc.).
- Experience tracking mobile app KPIs for iOS and Android environments.
- Prior exposure to BI, data visualization, and reporting tools such as Looker, Tableau, or Power BI.
- Intermediate to advanced SQL proficiency preferred.
- Deep technical understanding of web and app analytics, site tagging, and data capture frameworks.
- Strong knowledge of e-commerce KPIs and behavioral analytics across customer journeys.
- Ability to synthesize complex data and present actionable insights to both technical and non-technical audiences.
- Strong written and verbal communication skills with internal stakeholders and external clients.
- Self-motivated and creative problem-solver with the ability to manage multiple priorities in a fast-paced environment.
- Collaborative team player with a “hack, test, and learn” mentality and a passion for continuous improvement.
- Music, live entertainment, or ticketing industry experience highly desirable.
Benefits
- medical, dental and vision insurance
- paid holidays
- vacation and sick time
- company paid basic life insurance
- voluntary life insurance
- parental leave
- 401k Plan (with a current employer match of 3%)
- flexible spending and health savings account options
- wellness offerings
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