• Lead development of campaign concepts, messaging systems, social narratives, creator storytelling, editorial framing, and lifecycle marketing copy. • Help define and evolve the Weedmaps voice across social, editorial, campaign, creator, and product experiences. • Develop culturally relevant creative ideas that resonate with modern audiences and platform behaviors. • Translate audience insights and business objectives into compelling narratives and creative platforms. • Partner with Editorial, Social, Lifecycle, Growth, Product Marketing, and Production teams to develop integrated campaign messaging. • Build repeatable storytelling systems and content frameworks that scale across channels. • Ensure messaging maintains consistency, clarity, brand alignment, and cultural relevance. • Support development of AI-assisted copy workflows, prompt systems, and messaging governance standards. • Contribute to strategic planning, creative briefs, and concept development initiatives. • Stay current on internet culture, creator ecosystems, audience behaviors, and emerging communication trends. • Provide creative leadership and mentorship to copywriters, freelancers, contributors, and creative partners. • Review and approve copy across campaigns, content, lifecycle marketing, and brand communications. • Establish standards for voice, tone, messaging quality, and creative excellence. • Help develop creative processes, workflows, and content governance systems. • Collaborate with Creative Leadership on staffing, resource allocation, and workload planning. • Foster a culture of strong conceptual thinking, collaboration, and continuous improvement. • Contribute to long-term creative strategy and organizational development efforts.

• Lead visual creative development across brand campaigns, social media, editorial content, lifecycle marketing, creator partnerships, and product storytelling initiatives. • Establish and evolve Weedmaps’ visual identity and design standards across channels and platforms. • Develop campaign concepts, visual systems, and creative frameworks that drive audience engagement and business impact. • Ensure creative work demonstrates exceptional craft, consistency, and cultural relevance. • Partner with Editorial, Social, Lifecycle, Growth, Product Marketing, and Studio teams to translate strategic objectives into compelling visual solutions. • Build scalable design systems and modular creative frameworks that support rapid iteration and cross-channel deployment. • Guide social-first creative optimized for Instagram, TikTok, short-form video, and emerging platforms. • Partner with Production teams to improve creative workflows and operational efficiency. • Explore and implement AI-assisted design workflows that improve speed, scalability, and creative effectiveness. • Maintain awareness of design trends, internet culture, platform behaviors, and emerging technologies. • Provide creative leadership and direction to designers, freelancers, contractors, and production partners. • Mentor and develop creative talent through coaching, feedback, and professional development. • Review and approve creative work to ensure alignment with brand standards and strategic objectives. • Help establish team processes, creative standards, and quality control mechanisms. • Collaborate with Creative Leadership on resource planning, staffing needs, and workflow prioritization. • Foster a culture of creative excellence, innovation, collaboration, and accountability. • Contribute to long-term creative vision and organizational development initiatives.

• Be the brand voice expert • Mentor a team of Copywriters and Senior Copywriters • Create and refine messaging strategies • Collaborate closely with Art, Strategy, and Medical teams • Oversee the development of messaging platforms • Navigate and apply regulatory requirements • Present and defend creative work • Stay ahead of industry trends

• Concept and produce video creative across paid social, CTV, and emerging channels • Bring a sharp visual eye to every asset • Stay on top of platform trends, formats, and cultural shifts • Develop hooks, angles, and visual frameworks rooted in what drives real performance • Edit video directly • Leverage AI tools to accelerate workflows and expand creative range • Collaborate closely with media, growth, and senior creative teammates