Product Manager Sênior – Aplicativo, Retenção & Monetização

Product ManagerProduct ManagerFull TimeRemoteSeniorTeam 51-200Since 2021H1B No SponsorCompany SiteLinkedIn

Location

Brazil

Posted

2 days ago

Salary

0

Seniority

Senior

5 yrs expPortuguese

Job Description

Product Manager Sênior – Aplicativo, Retenção & Monetização

Pagaleve

• Definir e executar a estratégia de crescimento do aplicativo da Pagaleve, com foco em retenção, engajamento e monetização dos usuários. • Identificar oportunidades de crescimento por meio de análises de comportamento, segmentação e pesquisas com usuários. • Liderar iniciativas para aumentar recorrência, frequência de uso, adoção de produtos e receita gerada pela base existente. • Trabalhar em parceria com Design, Engenharia, Dados, CRM e Marketing para construir experiências relevantes e personalizadas. • Estruturar e conduzir experimentos (A/B tests) para validar hipóteses e maximizar impacto nos principais indicadores do negócio. • Construir frameworks de análise que permitam entender o comportamento dos usuários ao longo de toda a jornada. • Definir métricas de sucesso, acompanhar resultados e garantir aprendizado contínuo a partir dos dados. • Transformar insights analíticos em iniciativas de produto de alto impacto. • Equilibrar visão estratégica de longo prazo com capacidade de execução no dia a dia. • Ser uma referência em tomada de decisão baseada em dados dentro da organização.

Job Requirements

  • 5+ anos de experiência em Produto, sendo parte relevante dessa experiência em aplicativos digitais B2C.
  • Histórico comprovado de liderança de iniciativas relacionadas a retenção, engajamento, monetização ou crescimento de usuários.
  • Forte capacidade analítica e experiência avançada com métricas de produto, funis, coortes, segmentação e análise comportamental.
  • Experiência prática com experimentação e testes A/B em larga escala.
  • Capacidade de transformar dados complexos em recomendações claras e ações concretas.
  • Excelente entendimento de métricas de crescimento como retenção, DAU/MAU, frequência, LTV, churn, ativação e conversão.
  • Experiência trabalhando em parceria com times de Dados, Analytics ou Ciência de Dados.
  • Forte comunicação e habilidade para influenciar stakeholders técnicos e não técnicos.
  • Perfil hands-on, com capacidade de navegar desde análises detalhadas até discussões estratégicas com a liderança.
  • Experiência em fintechs, meios de pagamento, crédito ou produtos financeiros digitais (diferenciais).
  • Experiência com produtos de recorrência, fidelização, benefícios, gamificação ou personalização (diferenciais).

Benefits

  • Remuneração Competitiva
  • plano de saúde com cobertura 100% do titular e 75% para o primeiro dependente
  • Ifood Benefícios
  • Day Off no mês de aniversário
  • Seguro de Vida Coletivo
  • Cupom de desconto nas nossas lojas parceiras

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