Alpurial GmbH

E-Commerce Unternehmen. Wir vertreiben als junges Startup über unseren Online-Shop Futtermittel für Pferde. Alpurial steht für Qualität und den besten Service.

(Senior) CRM & E-Mail Marketing Manager

Location

Germany

Posted

5 days ago

Salary

0

Seniority

Lead

No structured requirement data.

Job Description

(Senior) CRM & E-Mail Marketing Manager

Alpurial GmbH

Role Description Du willst mit datengetriebenem CRM echten Umsatz- und Lifetime-Value-Impact erzielen – statt nur „Newsletter zu verschicken"? Dann gestalte unser CRM bei Alpurial als zentralen Wachstumstreiber im Reitsportmarkt. Als (Senior) CRM & E-Mail Marketing Manager (m/w/d) verantwortest du unsere Lifecycle-Kommunikation über E-Mail und WhatsApp, baust automatisierte Journeys aus und sorgst dafür, dass unsere Kund:innen regelmäßig, gerne und langfristig bei uns kaufen. Aufgaben - Entwicklung und Umsetzung unserer CRM-Strategie über den gesamten Customer Lifecycle (Onboarding, Aktivierung, Wiederkauf, Reaktivierung) - Planung, Aufbau und Optimierung automatisierter E-Mail- und WhatsApp-Flows (Welcome, Post-Purchase, Cross-/Upsell, Winback, Geburtstags-/Anlasskampagnen) - Segmentierung unserer Kund:innen (z.B. nach Kaufverhalten, Produktinteressen, Engagement) und Ableitung personalisierter Kampagnen - Kontinuierliche Steuerung und Optimierung der Performance anhand relevanter KPIs (z.B. Öffnungs- und Klickraten, Conversion, Wiederkaufsrate, CLV, Opt-in-Rate) - Konzeption und Durchführung von A/B-Tests (Betreffzeilen, Inhalte, Frequenz, Incentives) inklusive Ableitung klarer Handlungsempfehlungen - Aufbau und Weiterentwicklung unseres Loyalty- und Bewertungsprogramms inklusive Einbindung in die Customer Journeys - Enge Zusammenarbeit mit Customer Support, Performance Marketing und Produktmanagement, um Kundenfeedback und datenbasierte Insights in Kampagnen und Customer Experience einfließen zu lassen Qualifications - Mindestens 3 Jahre Erfahrung im datengetriebenen CRM- und E-Mail-Marketing, idealerweise im E-Commerce oder D2C-Umfeld - Sehr gute Kenntnisse in der Konzeption und Steuerung von automatisierten Lifecycle-Kampagnen (Journeys, Trigger, Segmente, Scoring) - Erfahrung mit gängigen CRM-/Marketing-Automation-Tools (z.B. Klaviyo, Brevo, HubSpot oder vergleichbare Lösungen); du arbeitest dich schnell in neue Systeme ein - Sicherer Umgang mit Kampagnen-KPIs, A/B-Tests und datenbasierter Optimierung; du triffst Entscheidungen auf Basis von Zahlen statt Gefühlen - Starke schriftliche Ausdrucksfähigkeit in Deutsch und Gespür für zielgruppengerechte Kommunikation – von Betreffzeile bis Call-to-Action - Strukturierte, eigenverantwortliche und pragmatische Arbeitsweise, Freude an Experimenten und Lust, Dinge sichtbar voranzutreiben - Affinität zu Pferden oder Erfahrung im Reitsport sind ein großes Plus, aber keine zwingende Voraussetzung – wichtig ist, dass du Lust auf die Zielgruppe hast Benefits - Voll remote innerhalb Deutschlands mit flexiblen Arbeitszeiten; auf Wunsch auch Arbeit im Büro in Neuss möglich - Attraktives Gehalt abhängig von Erfahrung und Seniorität - Klare Entwicklungsperspektive, z.B. in Richtung Lead CRM / Head of CRM, wenn du den Bereich erfolgreich ausbaust - Individuelle Weiterbildungsbudgets (z.B. Konferenzen, Kurse, Zertifizierungen im Bereich CRM, Marketing Automation, Data) - Flache Hierarchien, direkter Draht zu den Gründer:innen und viel Raum für eigene Ideen - Mitarbeiterrabatte auf unser gesamtes Sortiment sowie regelmäßige Team-Events online und vor Ort Company Description E-Commerce Unternehmen. Wir vertreiben als junges Startup über unseren Online-Shop Futtermittel für Pferde. Alpurial steht für Qualität und den besten Service.

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