Plata Card logo
Plata Card

Innovative Spirit: A commitment to creativity and groundbreaking solutions Honest Feedback: valuing open, transparent communication Supportive Team: a strong, collaborative community Celebrating Achievements: recognizing our wins together High-Tech Environment: a team full of smart and revolutionary people who dare to challenge the status quo of incumbent finance

Product Analytics Lead / Head

Location

Georgia + 4 moreAll locations: Georgia | Spain | Mexico | Serbia | Cyprus

Posted

54 days ago

Salary

0

Seniority

Lead

No structured requirement data.

Job Description

Product Analytics Lead / Head

Plata Card

Role Description We are building the next generation of our X-Sell system and are looking for a Product Analytics Lead/Head to own the analytical and decision-making foundation behind how we engage customers across products. This is a high-impact opportunity to define an end-to-end recommendation ecosystem from the ground up, partnering closely with Product, ML, and Engineering teams to turn ideas into scalable production systems. - Own end-to-end analytics for the X-Sell system, driving decisions across customer engagement, offer prioritisation, and recommendation logic. - Design the analytical framework for cross-sell and next-best-offer strategies across our entire customer base. - Build prioritisation logic for customer offers and communication, ensuring a smart and scalable approach. - Partner closely with Product, ML, and Engineering teams to define business requirements for recommendation models and identify the most valuable use cases for ML applications. - Translate business goals into analytical and model requirements: define what should be optimised, which signals and features matter, and how success should be measured. - Drive experimentation culture through A/B testing, customer insights, and incremental optimisation of recommendation mechanics. - Generate insights on customer behaviour and communication effectiveness to improve engagement and conversion across products. - Help define where and how recommendation models should be implemented in production, aligning multiple stakeholders around priorities and execution. - Establish scalable processes and decision-making frameworks for cross-sell initiatives in a fast-growing environment. Qualifications - Experience with X-cell or similar products. - A mathematical or technical degree from a top-tier university (MSU, MIPT, HSE, MSTU, MEPhI, NSE, etc.). - Expert knowledge of mathematical statistics, probability theory, and systematic thinking. - Advanced SQL and Python. - Hands-on experience with Tableau, Superset, or similar BI tools to translate data into actionable insights. - Ability to understand business objectives and transfer them into technical analytical tasks. - Experience in building processes and scaling them in fast-paced environments. - English proficiency (B1+) for effective collaboration within our international community. Benefits - Relocation support to one of our hubs - Mexico, Serbia, Spain, Cyprus, Barcelona, Georgia - with full visa & permit support to the employee and family. - Flexible work from one of our offices. - Healthcare Coverage. - Education Budget: Language lessons, professional training and certifications. - Wellness Budget: Mental health and fitness activity reimbursements. - Vacation policy: 20 working days of annual leave and paid sick leave.

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