Outfit7

Role Description The mission of a new IP division within Outfit7, called PlayValley, is creating new IPs through rapid prototyping and bold experimentation. We are looking for a Growth Product Manager with a passion for gaming and a deep curiosity for data. In this role, you will connect the dots between user acquisition funnels and in-game metrics, turning raw data from casual game prototypes into actionable insights. You’ll evaluate whether a game has real potential, explain why, and guide changes to UA campaigns, audiences, channels, and even in-game features to enhance growth. You will be the bridge between creative prototypes and UA execution, ensuring high-quality traffic reaches games that engage and retain players. This is a role for someone motivated, analytical, and excited to shape the growth of a casual gaming portfolio. - Provide the technical instructions for the UA team, spotting when a campaign is wasting money on low-quality placements and proposing viable courses of action. - Handle the data side of early market validation tests by setting up tracking, monitoring results, and reporting on the scaling prospects of casual game prototypes. - Identify Funnel Leaks by digging into cohorts to find gaps between games, countries, and audiences, determining if issues are technical bugs, targeting mismatches, or game-related. - Be the link between ads and in-game metrics, building reports that prove which ad creatives attract engaged players and analyzing performance indicators. - Push the UA team to move beyond "cheap clicks" and vanity CPIs, guiding them toward building a profitable product and finding suitable players. - Collaborate with Distribution and Product teams to identify opportunities for improvement. - Develop robust experimentation frameworks and perform analyses to support profit growth and distribution optimization. - Advise the Marketing team on test design and experimental setups based on data insights. - Analyze results from various experiments and tests. Qualifications - Ability to make decisions based on data and measurable results rather than intuition or opinion. - Ability to optimize growth funnels and acquisition strategies for profitability, focusing on high-quality, engaged players. - Deep understanding of advertising algorithms and knowledge of levers to improve campaign performance and efficiency. - Demonstrated analytical objectivity and confidence to recommend ending projects or prototypes that don’t meet market validation benchmarks. - Expertise in casual gaming and knowledge of performance benchmarks for casual and puzzle titles. - Ability to distinguish between high-volume hyper-casual traffic and high-retention casual audiences and act based on these insights. - Effective communication of complex findings to various audiences, including company leadership, using actionable insights. - Ability to structure complex analyses into coherent frameworks and translate large datasets into practical, data-driven recommendations. Requirements - 3+ years of hands-on experience in mobile gaming analytics or growth, with advanced skills in SQL and querying BigQuery independently. - Highly proficient with analytics and visualization tools such as Firebase, Tableau, Looker Studio, and advertising dashboards like Meta and AppLovin. - Deep, practical experience with MMPs, particularly Singular, and knowledge of mapping users to in-game milestones. - Proven track record in running the data side of soft launches or market validation tests for casual games and helping titles scale from prototype to global launch. - Familiarity with UA execution, including extensive experience in Meta Ads Manager and understanding trade-offs between broad targeting, ROAS optimization, and targeted campaigns. - Strong auction and market intelligence, including knowledge of CPM and CPI variations across regions and genres, with the ability to adjust testing budgets to determine true retention floors in competitive markets. Benefits - Employment relationship with a legal entity within Outfit7 group for an indefinite period of time, with a six-month probationary period. - Diverse work with exciting daily challenges, working as part of a team in a fun, relaxed environment. - Participation in attractive projects. - Development opportunities through training, seminars, and conferences. - Choice of sport, fitness, educational, and entertainment activities outside of work. - Healthy meals in the office. - Flexible working hours. - 24 days of paid vacation. - Participation in a discretionary bonus plan. - Christmas bonus (subject to internal policies). - Open to exploring remote work possibilities, subject to the specifics of the candidate's location and preferences.

Role Description The Growth team is focused on maximising the potential of all titles Outfit7 ships. It brings together user acquisition, creative strategy, ASO, data, and product collaboration under one roof, with full-funnel accountability for the games in its portfolio. We operate across all lifecycle stages, from R&D and prototype validation through to global scale, across a range of mobile game formats. You think in funnels, not campaigns. Growth rate is your north star, and you know that installs are just one input into the metric that actually matters. From paid UA to product-led loops, you’re comfortable pulling any lever in the stack, and you know which one to pull when. You bring structure to ambiguity, data to gut feeling, and a clear point of view to every cross-functional room you’re in. As a Senior Growth Marketing Manager, you will scale a game or a portfolio of new titles, acting as a strategic counterpart to the product owner. You will leverage paid performance marketing and non-paid growth levers to drive audience growth and push performance further. If you’re ready to develop the full acquisition-to-retention journey for games played by millions, get in touch. - Help with the full-funnel growth strategy for assigned titles, setting quarterly plans aligned with the game roadmap and LiveOps calendar, with growth rate (DAU/MAU/revenue) as your north star. - Collaborate with cross-functional teams, including game leads, product managers, and creative teams, to define growth objectives, KPI targets, and delivery timelines. - Implement the end-to-end strategy across all acquisition channels: paid UA across key networks, organic search and browse, brand partnerships, influencer marketing, and LiveOps promotion. - Drive creative testing: briefing hypotheses, iterating on results, identifying fatigue patterns early, and building scalable creative production pipelines with the creative team. - Manage the ASO strategy for assigned titles beyond metadata updates, including store A/B testing, CPP management, platform relationships, and featuring opportunities. - Design attribution strategy in a privacy-first environment, including MMP configuration, SKAdNetwork setup, and iOS ATT constraints. - Build and interpret cohort analyses and LTV models to diagnose growth bottlenecks and guide prioritisation across acquisition and retention levers. - Partner with the production product owner to align UA spend and creative angles with the LiveOps calendar, and collaborate on retention-driving product events and re-engagement campaigns. - Support the R&D pipeline through prototype testing, contributing targeting strategy, channel-fit assessment, and early retention signal analysis. - Build team playbooks, identify new channels to test at scale, and mentor junior team members on how UA decisions connect to full-funnel outcomes. Qualifications - A full-funnel mindset: you understand that acquisition metrics are inputs to growth rate, not the goal itself, and you make decisions accordingly. - Strong analytical ability with the confidence to build your own models, and turn complex data into clear recommendations. - Deep comfort with mobile measurement in a privacy-constrained environment, including predictive LTV, incrementality thinking, and the limits of last-click attribution. - A structured approach to experimentation: clear hypotheses, honest read-outs, and a bias toward learning over confirmation. - The ability to influence product, data, and creative teams without formal authority, operating as a genuine partner rather than a requester. - Strong communication skills, written and spoken, with the ability to translate performance data into strategic narratives for senior stakeholders. Requirements - 5+ years of hands-on experience in growth marketing or user acquisition for mobile games or apps, ideally IAP or subscription-based titles. - Proven track record managing titles across multiple lifecycle stages, from prototype and soft launch through to global scale. - Demonstrated success in optimising campaigns toward ROAS and LTV targets across multiple major networks simultaneously. - Experience working with MMPs and navigating iOS ATT, SKAdNetwork, and privacy-first measurement constraints. - Hands-on experience with ASO, store A/B testing, and organic growth levers beyond keyword optimisation is a strong advantage. - Experience mentoring or leading other UA or growth team members is a plus. Benefits - Employment relationship with a legal entity within Outfit7 group for an indefinite period of time, with a six-month probationary period. - Diverse work with exciting daily challenges, working as part of a team in a fun, relaxed environment. - Participation in attractive projects. - Development opportunities through training, seminars, and conferences. - Choice of sport, fitness, educational, and entertainment activities outside of work. - Healthy meals in the office. - Flexible working hours. - 24 days of paid vacation. - Participation in a discretionary bonus plan. - Christmas bonus (subject to internal policies). - We are open to exploring remote work possibilities, subject to the specifics of the candidate's location and preferences.