Helping people live longer, healthier lives.
Senior Marketing Consultant – Life Insurance, Annuities
Location
Connecticut + 4 moreAll locations: Connecticut | Montana | Massachusetts | Michigan | Rhode Island
Posted
7 hours ago
Salary
$100K - $125K / year
Seniority
Senior
Job Description
Senior Marketing Consultant – Life Insurance, Annuities
AmeriLife
• Lead the development and execution of integrated marketing campaigns across digital and print channels • Partner with sales and channel leadership to identify opportunities that drive advisor engagement and revenue growth • Create clear, compelling messaging that simplifies complex life insurance and annuity concepts for advisors and clients • Develop and deliver marketing content including brochures, sales collateral, presentations, email campaigns, social media, web content, and case studies • Track campaign performance, lead generation and results to ensure effectiveness and opportunities for improvement • Manage projects end-to-end, ensuring timelines, quality, and compliance requirements are consistently met • Support product or initiative launches with positioning, messaging, and go-to-market strategies • Collaborate cross-functionally with internal stakeholders and external partners to deliver high-quality marketing programs that align with partner goals and requirements • Work closely with compliance teams to ensure all communications meet regulatory standards • Develop targeted strategies for key distribution partners, market segments, and focus firms • Contribute to advisor and internal training initiatives through marketing and educational content
Job Requirements
- 5–7+ years of marketing experience, preferably in financial services
- Life insurance and/or annuity experience strongly preferred
- Strong understanding of advisor distribution channels (independent, broker-dealer, RIA, etc.)
- Exceptional writing and editing skills with the ability to simplify complex financial concepts
- Experience executing multi-channel marketing campaigns (digital + traditional)
- Familiarity with marketing automation tools (e.g., Pardot, Marketo, HubSpot, Active Campaign, etc.)
- Strong project management and organizational skills with the ability to manage multiple priorities
- Strategic thinker who can build trusted relationships with key stakeholders and influence cross-functional teams and drive alignment
- High attention to detail with the ability to thrive in a fast-paced, remote environment
Benefits
- PTO
- medical
- dental
- vision
- retirement savings
- disability insurance
- life insurance
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