• Tracking & infrastructure: Build and operate a server-side tracking setup (sGTM) • Further develop the GA4 implementation including complete event tracking and conversion measurement • Ensure clean, privacy-compliant data pipelines as the basis for all marketing decisions • Independently set up and run paid channels across the entire funnel (TOFU / MOFU / BOFU) • Cross-channel management of search, social, display, native, programmatic, audio and other paid channels • Retargeting strategies across multiple networks and time windows • Budget allocation and continuous optimization based on CAC, ROAS and conversion rate • Build a centralized, cloud-based marketing dashboard • Weekly reporting on a daily basis per traffic source • Define and monitor KPIs at business, performance and growth levels (LTV, ARPU, AMPU, CPA) • Prepare infrastructure for future B2B marketing including account-based marketing • Close collaboration with Content, BizDev and executive management

• Support the Regional Paid Ads Team in managing and optimizing paid social campaigns across TikTok, Meta, Twitter, and Reddit. • Assist with campaign setup, monitoring, and daily performance tracking. • Help gather and organize campaign data for reporting and analysis. • Learn and apply best practices for paid social advertising under mentorship. • Support documentation of workflows, processes, and campaign learnings. • Collaborate with creative and campaign teams to ensure timely asset delivery. • Participate in team meetings and training sessions to build paid ads knowledge. • Assist with ad copy and creative testing initiatives. • Provide general administrative support to the paid ads team as needed. • Proactively identify opportunities to improve campaign performance and team efficiency.

• Develop channel-level strategies for clients • Conduct SEA keyword analyses for Google Ads campaigns • Plan, set up, optimize and evaluate SEA campaigns • Write ad copy • Prepare reports • Plan and set up LinkedIn campaigns • Monitor and optimize campaigns, including lead nurturing • Reporting and analysis • Implement conversion tracking using Google Tag Manager and Google Analytics • Develop tracking concepts for websites • Create analytics reports • User funnel and conversion optimization (conceptual — no development work) • Analyze user behavior on the website • Optimize landing pages and the website for conversions • Draft landing page concepts • Optimize the user funnel to improve conversions • Email outreach • Design emails/sequences using Apollo or similar tools • Optimize and analyze outreach performance • Further develop channels — identify new trends and opportunities • Collaborate with the project manager • Produce reports, analyses and documentation • Occasional customer support: participate in client meetings

• Strategie für den Kunden auf Kanalebene entwickeln • Google Ads Kampagnen SEA Keyword Analysen • SEA Kampagnen planen, aufsetzen, optimieren und auswerten • Ad Copies schreiben • Reportings erstellen • LinkedIn Kampagnen planen und aufsetzen • Monitoring und Optimierung, Nurturing • Reporting und Auswertungen • Conversion Tracking mit dem Google Tag Manager und Analytics • Tracking Konzepte für Webseiten • Erstellung von Analytics Reports • Nutzerfunnel und Conversion Optimierung (konzeptionell, keine Entwicklung) • Auswertung des Nutzerverhaltens auf der Webseite • Conversion Optimierung von Landing Pages und der Website • Landing Page Entwürfe • Optimierung des Nutzers Funnels hinsichtlich Conversions • E Mail Outreach • Entwerfen von E-Mails/Sequenzen mit Apollo oder ähnlichen Tools • Optimierung und Auswertung • Weiterentwicklung von Kanälen neue Trends und Möglichkeiten finden • Zusammenarbeit mit dem Projekt Manager • Erstellen von Reportings, Analysen und Dokumentationen • Kundensupport vereinzelt: Teilnahme an Kunden-Meetings