The Open Digital Experience Company
Director, Product Marketing – Platform, Drupal
Location
United States
Posted
3 days ago
Salary
$174K - $200K / year
Seniority
Lead
Job Description
Director, Product Marketing – Platform, Drupal
Acquia
• Own the solution GTM for our platform and Drupal offering end to end: the positioning, messaging, narrative, and sales plays. You set the strategy based on data and customer insight, not gut. • Own the content that carries the story to the Drupal community, technical buyers, and the field: the proof-driven narrative and the web, sales, and campaign assets behind it. • Own our competitive GTM for the solution: the positioning and plays that win competitive and displacement deals and drive cross-sell across the portfolio. (Competitive & Market Intelligence owns the intel; you own the go-to-market.) • Drive product launches end to end. Own the launch calendar and the cross-functional program: lead the room, set the cadence, make the calls, and keep Product, Sales, Enablement, and Demand Gen aligned and shipping on time. • Build the technical-buyer narrative for CTO / CIO / CISO, and the TCO tools the field uses to win and defend deals. • Partner with Sales Enablement on a value-selling spine (Signal > Value > Action): they author the artifacts, you set the language and prove adoption in real deals. • Manage and grow the Product Marketing Manager, and partner with the Drupal Evangelist to deliver one comprehensive GTM
Job Requirements
- 7+ years in product marketing, with at least 2 years leading or managing.
- Demonstrated Drupal experience (required). You have built on it, marketed it, or worked deeply alongside the community.
- Exceptional program management and leadership. You run complex, cross-functional programs end to end. You lead the room, make decisions without waiting for consensus, and get things moving. People align to your cadence and things ship.
- Competitive positioning and displacement wins in technical B2B (CMS, DXP, or infrastructure).
- A strategist, not a content marketer. You drive strategy and think critically about the moments of impact.
- AI-first ways of working. You use AI to move faster and automate low-value work, and you expect your team to do the same.
- Presentation and demo skills. Everyone here presents and demos on stage; you are compelling live, in front of technical buyers, analysts, and the field.
- Value selling fluency with a number to prove adoption, and fluency with a technical buyer (performance, security, TCO).
- Analyst relations experience.
- Excellent writing for both practitioners and executives.
Benefits
- competitive healthcare coverage
- wellness programs
- take it when you need it time off
- parental leave
- recognition programs
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