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Salesforce Marketing Cloud, Loyalty Management Technical Architect
Location
Mexico
Posted
1 day ago
Salary
0
Seniority
Senior
Job Description
Salesforce Marketing Cloud, Loyalty Management Technical Architect
Salesforce
• Act as a trusted advisor to customers, helping them connect business objectives with Salesforce capabilities. • Lead or support discovery sessions, workshops, requirements gathering, process mapping, and solution design discussions. • Translate customer needs into functional requirements, user stories, journeys, loyalty rules, campaign flows, and solution recommendations. • Support the design and implementation of Marketing Cloud solutions, including segmentation, journeys, campaign orchestration, personalization, automation, and channel execution. • Support the design and implementation of Loyalty Management capabilities, including loyalty program structure, tiers, points, benefits, promotions, vouchers, member engagement, business rules and Loyalty Automations. • Bring industry perspective to customer conversations, especially around customer lifecycle, retention, engagement, personalization, and loyalty strategies. • Collaborate with architects and technical teams to validate solution feasibility, integrations, data requirements, and platform best practices. • Help customers adopt new capabilities and improve the business value of their Salesforce investment. • Document requirements, solution decisions, risks, assumptions, and recommendations in a clear and structured way. • Continuously learn Salesforce products, industry trends, AI-driven customer engagement, and new platform capabilities.
Job Requirements
- 3+ years of experience in loyalty, marketing, customer engagement, marketing automation, consulting, or digital transformation projects.
- Hands-on or functional experience with at least one of the following: Salesforce Marketing Cloud, Salesforce Loyalty Management, Marketing automation platforms, Loyalty platforms or loyalty program operations, Campaign management, personalization, segmentation, or customer engagement platforms.
- Strong consultative skills — ability to listen, structure problems, ask good questions, and guide customers toward practical solutions.
- Good understanding of marketing, loyalty, customer lifecycle, segmentation, personalization, retention, or engagement strategies.
- Ability to communicate with both business and technical stakeholders.
- Ability to explain complex concepts in a simple, business-friendly way.
- Strong ownership, curiosity, adaptability, and willingness to learn.
- Good documentation and presentation skills.
- English and Spanish proficiency, Portuguese is a plus depending on the region.
Benefits
- Health insurance
- 401(k) matching
- Flexible work hours
- Paid time off
- Professional development opportunities
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