• Work on the latest applications of data science to solve business problems • Work directly with client stakeholders to translate business problems into high level analytics solution designs • Present analytical solutions to business audiences highlighting robustness of the solution and how it could help generate business value • Develop end-to-end solutions based on in-depth understanding of business problems to ensure analytics solutions are delivered efficiently, predictably, and sustainably • Responsible for managing analytics projects, collaborating with client stakeholders and Tiger’s team situated globally • Participate in discussions with team members to select and apply relevant analytic techniques and create actionable business insights • Responsible for making presentations to senior management, communicating results to business teams, and develop plans to help operationalize analytic solution

• Act as a consultative advisor to CHRO, HR Business Partners and Recruiting executive and senior leadership on compensation strategy, pay decisions, incentive design, and talent trade-offs. • Navigate complex peer equity and internal pay fairness considerations across technical, corporate, and operational employee groups. • Translate business strategy into scalable compensation frameworks that drive retention, engagement, and performance. • Provide data-driven recommendations supported by market benchmarking, internal equity analysis, and financial modeling. • Lead the design, implementation, and governance of base pay, short-term incentive (STI), and long-term incentive (LTI) programs. • Develop compensation structures that support a blended workforce model, balancing market competitiveness for high-tech talent with operational workforce scalability and internal equity. • Partner with Finance and HR to align compensation expense planning with budget and operating targets. • Conduct internal equity reviews and proactively identify compression, inversion, and parity risks. • Guide leaders through sensitive pay decisions, ensuring defensible and consistent outcomes. • Support pay transparency efforts and fairness initiatives while maintaining competitive positioning in differentiated labor markets. • Establish governance frameworks that maintain consistency while allowing flexibility for critical skill sets. • Support due diligence efforts for acquisitions, including compensation program assessment, incentive plan alignment, and risk analysis. • Lead compensation integration planning and execution, including harmonization of pay structures, incentive plans, and equity programs across diverse employee populations. • Develop retention and transition compensation strategies aligned to transaction objectives. • Partner with executive leadership and ownership stakeholders on equity administration. • Support administration and communication of equity plans, performance units, or other PE-backed equity structures. • Ensure equity strategy aligns with ownership objectives and retention priorities. • Ensure compensation programs comply with regulatory requirements and internal governance standards. • Develop and maintain compensation policies and documentation. • Lead annual compensation cycles (merit, bonus planning, equity grants), ensuring disciplined execution and stakeholder alignment. • Mentor and develop colleagues in HR to implement and manage compensation programs in their client groups. • Foster a culture of analytical rigor, fairness, and consultative service delivery.

• Own the end-to-end lifecycle marketing strategy and roadmap across email, SMS, loyalty, subscriptions, and post-purchase engagement. • Translate company-level revenue, acquisition, and retention goals into clear lifecycle OKRs and quarterly execution plans. • Prioritize lifecycle initiatives based on opportunity sizing, incremental revenue potential, and customer impact. • Act as the internal subject matter expert on subscription-first lifecycle strategy within a health & wellness DTC business. • Develop sophisticated multi-channel automation workflows for onboarding, retention, product review acquisition, and re-engagement campaigns. • Create personalized messaging sequences based on customer segments, behaviors, and lifecycle stages. • A/B test subject lines, content, timing, pricing/discounts, and cadence to optimize open, unsubscribe, and click-through rates, product review acquisition, and overall conversion performance. • Build and manage campaign flows for onboarding, replenishment, upsell, loyalty, win-back, product review acquisition, and re-engagement. • Stay current on lifecycle marketing trends, privacy regulations, customer behavior insights, and platform updates. • Ensure all campaigns comply with FTC regulations, TCPA, CAN-SPAM, and other relevant marketing laws. • Develop and execute comprehensive retention strategies to reduce churn and maximize customer lifetime value. • Analyze customer behavior data to identify at-risk segments and implement targeted intervention campaigns. • Create and optimize customer journey maps to eliminate friction points and enhance the overall experience throughout the subscription lifecycle. • Design and implement strategies to drive subscription acquisition, upsells, and renewals. • Manage pricing experiments and promotional campaigns to optimize conversion rates. • Collaborate with product and marketing teams to develop compelling subscription offers, branded merchandise, and packaging strategies that align with customer needs and business objectives. • Build, launch, and continuously optimize a comprehensive loyalty and rewards program that drives customer retention, lifetime value (LTV), average order value (AOV), subscriptions, and overall repeat purchases. • Define program structure, point systems, reward tiers, and redemption mechanisms. • Monitor program performance metrics and iterate based on customer feedback and behavioral data to optimize participation and maximize the impact on retention. • Partner with the design team to ensure the program is visually compelling and representative of the brand book and style guide. • Lead vendor evaluation, RFP development, and selection for the loyalty and rewards platform. • Define business requirements, scoring criteria, and ROI expectations for loyalty vendors. • Own implementation planning, launch strategy, and post-launch optimization. • Ensure loyalty program is tightly integrated with subscriptions, reviews, and lifecycle communications. • Establish benchmarks for loyalty participation, redemption rates, and incremental revenue impact. • Develop and execute a comprehensive product review acquisition strategy across multiple touchpoints in the customer journey. • Implement and maintain review widgets and processes to promote the acquisition of 5-star product reviews and integrate acquisition points across digital and social environments, as well as email and SMS campaigns. • Design automated review request campaigns that optimize timing based on purchase patterns, delivery confirmations, and customer satisfaction indicators. • Review response and reputation management, and partner with the Customer Experience Team to establish protocols and templates for timely and professional responses to both positive and negative reviews. • Collaborate with marketing and e-commerce teams to strategically incorporate positive customer reviews and ratings into product pages, email campaigns, and advertising materials, creating systems to amplify positive reviews across marketing channels. • Conduct A/B tests on product review request timing, messaging, and incentive structures to optimize program performance. • Establish industry benchmarks and organizational KPIs, along with their applicable tracking mechanisms, for all lifecycle initiatives such as LTV, churn rate, repeat purchase rate, and CVR. • Regularly analyze and report on cohort data, retention curves, and revenue impact in weekly, monthly, and quarterly meetings. • Create detailed reporting dashboards and present insights to stakeholders. • Analyze product review content for product insights and feedback that can inform product development and customer experience improvements. • Track key product review metrics, like review velocity, average ratings, response rates, and impact on conversion rates, and transform them into actionable insights and plans. • Design and manage incrementality-focused lifecycle experiments, including holdout groups, cohort-based testing, and controlled rollouts. • Partner closely with the BI team to measure true revenue lift, not just engagement metrics. • Own cohort-based analysis of subscription retention, churn drivers, and LTV expansion. • Leverage BigQuery, Funnel.io, Power BI, and Looker Studio to build scalable, executive-level lifecycle reporting. • Maintain a centralized testing and learning repository to inform future roadmap decisions. • Partner with product development, paid media, customer experience, operational, and marketing teams to align lifecycle initiatives with broader business goals. • Collaborate with the design team to develop effective written and visual communications to power both campaign automations and the Loyalty and Rewards Program. • Partner with the Customer Experience Team to monitor product review performance and develop systems to drive efficiencies and five-star product review acquisitions. • Work closely with the BI team to ensure proper tracking implementation and access to necessary customer insights and behaviors. • Partner with Product, E-commerce, and Paid Media teams to support lifecycle planning for four new SKU launching in 2026. • Develop lifecycle launch playbooks for new products, including early adopter targeting, review acceleration, and subscription attachment. • Ensure post-launch lifecycle campaigns support trial-to-repeat conversion and long-term LTV growth. • 1-2 years of experience managing people/team is a plus.

• Build and maintain accurate demand forecasts across seasonality, peak periods, and new product launches • Develop capacity models tied to SLAs, volume projections, and cost targets • Establish utilization benchmarks and manage adherence • Partner with Finance and Operations on proactive headcount planning • Identify capacity risks early and implement mitigation strategies • Directly manage Service Team Leads • Standardize expectations for queue management, call monitoring, QA scoring, and coaching • Implement consistent productivity and performance benchmarks across teams • Ensure floor discipline and real-time operational control • Drive accountability and measurable improvement across shifts • Own and evolve the QA rubric and scoring methodology • Implement calibration processes to ensure scoring consistency • Connect QA insights to training, workflow changes, and process improvements • Tie quality performance directly to resolution time, escalation rate, and customer outcomes • Identify systemic issues and drive root-cause correction • Evaluate and optimize Zendesk, Sprinklr, and related CX tools • Improve routing logic, escalation paths, and workflow efficiency • Reduce manual work through automation and smarter configuration • Build dashboards and reporting that provide real-time operational visibility • Partner cross-functionally when system changes are required • Define and manage core service KPIs including utilization, adherence, SLA attainment, resolution time, productivity, and QA performance • Deliver clear, data-driven reporting to senior leadership • Establish performance baselines and continuously raise standards