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AI Marketing Assistant
Location
Spain
Posted
2 days ago
Salary
0
Seniority
Senior
Job Description
AI Marketing Assistant
Aspire Software
• Use AI-powered tools (such as ChatGPT, Claude, Appollo & Clay, and similar platforms) to generate, refine and optimise marketing content including blog posts, email campaigns, social media copy, case studies and product messaging. • Design and execute AI-assisted digital marketing campaigns across LinkedIn, Google Ads, email and organic search, monitoring performance and adjusting targeting based on real-time data. • Support the management and growth of the HubSpot CRM, including segmentation, nurture workflows, lead scoring and pipeline reporting. • Conduct AI-enhanced market research and competitor analysis to identify trends, content gaps and new audience opportunities across the charity, retail and visitor attraction sectors. • Produce and edit short-form video, graphics and multimedia content using AI creative tools (e.g. Canva AI, Adobe Firefly) aligned to brand guidelines. • Assist in building and optimising landing pages, for AEO, GEO & SEO content and paid search strategies with the support of AI-driven keyword and content tools. • Collaborate with the Product and Customer Success teams to create customer-facing communications, product release notes and onboarding materials. • Track, analyse and report on marketing KPIs including MQL generation, email open rates, social engagement, and campaign ROI, using dashboards in HubSpot and Google Analytics. • Stay current with developments in AI marketing technology, proactively identifying new tools and approaches that could improve the team’s output and efficiency.
Job Requirements
- A genuine enthusiasm for AI technology and its practical application in a marketing context, you will have already experimented with AI tools in a professional or personal capacity.
- Strong copywriting and editorial instincts; you can take AI-generated output and shape it into polished, on-brand content that resonates with a B2B audience.
- Familiarity with marketing automation platforms, ideally HubSpot, including workflow creation, contact management and reporting.
- A data-driven mindset — comfortable setting up tracking, interpreting analytics and making recommendations based on performance metrics.
- Experience with social media management tools and an understanding of how to build brand presence on LinkedIn and other relevant channels for a B2B technology business.
- Good project management skills with the ability to manage multiple campaigns and deadlines simultaneously in a fast-moving environment.
- A collaborative, team-first attitude with clear and confident communication skills, both written and verbal.
- Comfortable working across two distinct brands adapting tone and messaging appropriately for each audience.
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