Marketing Made Better
Senior Data Analyst
Location
United States
Posted
4 days ago
Salary
0
Seniority
Senior
Job Description
Senior Data Analyst
Acxiom
• Partner with product managers to define product KPIs, success metrics, and analytical requirements across customer and digital products • Support the modernization of clients’ marketing data lake as the enterprise data foundation for customer and marketing insights • Design and maintain entity-based data models for the marketing data lake • Apply medallion architecture principles (bronze, silver, gold) to marketing data lake design • Support analytics, personalization, customer acquisition, and lifecycle-marketing strategies • Ensure alignment between enterprise data lake entities and Adobe RTCDP profile and event schemas • Collaborate with engineering and data platform teams to define data ingestion, data remapping, transformation, and modeling requirements
Job Requirements
- Bachelor’s degree in analytics, information systems, computer science, economics, or related field
- 3 – 5 years of experience in product analytics, marketing data lake, or customer data platforms
- Strong experience in data modeling (conceptual, logical, and physical)
- Strong ability to translate product and business needs into data and analytics requirements
- Excellent communication skills with technical and non-technical stakeholders
Benefits
- Work-life balance
- Professional development
- Collaboration across teams
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