• Partner with executives, customers, and subject matter experts to identify insights, develop original points of view, and create differentiated market narratives • Write, edit, and publish high-quality content across formats including blogs, newsletters, research reports, webinars, customer stories, case studies, landing pages, sales enablement assets, and emerging content formats • Build and manage thought leadership programs for executives and subject matter experts, including content planning, interviewing, ghostwriting, publishing, and performance tracking • Own SEO and AEO initiatives to improve discoverability across traditional search engines and AI-powered answer engines • Continuously experiment with new formats, channels, and audience growth initiatives, using data to determine where Kalepa should invest further • Use AI tools responsibly to accelerate production and research while maintaining a high bar for editorial quality, accuracy, and original thinking • Track, analyze, and report on content performance, using insights to refine strategy, prioritization, and investment decisions

• Partner with executives, customers, and subject matter experts to identify insights, develop original points of view, and create differentiated market narratives • Write, edit, and publish high-quality content across formats including blogs, newsletters, research reports, webinars, customer stories, case studies, landing pages, sales enablement assets, and emerging content formats • Build and manage thought leadership programs for executives and subject matter experts, including content planning, interviewing, ghostwriting, publishing, and performance tracking • Own SEO and AEO initiatives to improve discoverability across traditional search engines and AI-powered answer engines • Continuously experiment with new formats, channels, and audience growth initiatives, using data to determine where Kalepa should invest further • Use AI tools responsibly to accelerate production and research while maintaining a high bar for editorial quality, accuracy, and original thinking • Track, analyze, and report on content performance, using insights to refine strategy, prioritization, and investment decisions

• Hostaway is looking for a Senior Director of Brand and Content to build and lead the brand, content, and creative engine for our next stage of growth as a leading B2B SaaS platform for professional short-term rental operators. • You’ll build the function largely from the ground up, including the team, operating model, workflows, AI-enabled production systems, and quality standards. • This role will partner closely with Product Marketing, Demand Generation, Sales, Marketing Operations, and Product to ensure Hostaway’s brand, content, and creative output is aligned with SaaS GTM priorities, buyer journeys, product launches, demand generation, and measurable business outcomes. • Build and lead a team that will own the modern content engine that produces high-quality, high-velocity editorial, thought leadership, and demand-supporting content. • Build the in-house Creative team from scratch including designers, copywriters, motion/video, and production talent. • Partner closely with Product Marketing, Demand Generation, Sales, Marketing Operations and Product to align brand, content, and creative to support GTM priorities and drive revenue growth. • Hire, mentor, and develop the brand, content, and creative team, making smart early bets on senior leaders, hands-on makers, and hybrid AI-native talent. • Define KPIs across brand health, content performance, creative effectiveness, AI productivity gains, LLM/AI discoverability, and revenue contribution.

• Own the integrated content strategy for both brands — connecting organic search/ AEO, blog, and social into a single plan with a consistent brand voice across Sketchy (B2C) and DDx (B2B). • Maintain the content calendar, prioritizing production based on audience needs, search opportunity, and company goals. • Run keyword and content-gap analysis for both audiences and execute SEO, AEO, and GEO optimization, including surfacing both brands in ChatGPT, Perplexity, and Google AI Overviews. • Write and optimize blog posts, long-form content, meta titles, descriptions, and FAQ content tuned for organic search and AI answer engines. • Publish directly in Webflow and work within established CMS and content workflows. • Own organic social strategy and execution across LinkedIn, Instagram, TikTok, Reddit, and Meta with channel-specific plans to grow and engage both the student audience (Sketchy) and educator audience (DDx). • Write social copy and captions, or brief and manage content creators to produce it, maintaining brand voice across every channel. • Track performance across owned channels using GA4, SEMrush, Google Search Console, and social analytics tools, and adjust the plan based on what the data shows.