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Attract. Engage. Retain. Learners For Life.
Regional Director, CMS
Location
United States
Posted
115 days ago
Salary
$100K - $120K / year
Seniority
Lead
Job Description
Regional Director, CMS
Modern Campus
• Drive new business growth by selling Modern Campus’ Web Content Management (CMS) solution to colleges and universities across an assigned territory. • Own the full sales cycle—from qualifying inbound and outbound opportunities through close—with a focus on institutions seeking to modernize their digital presence, improve enrollment outcomes, and streamline web governance. • Act as digital transformation advisor, helping institutions connect their web strategy to enrollment growth, learner engagement, accessibility, and operational efficiency. • Sell Modern Campus’ CMS to higher education stakeholders including Marketing, Communications, Enrollment, IT, and senior leadership (Director, AVP, VP, CIO/CMO levels). • Stay current on CMS trends, digital marketing best practices, accessibility requirements, and higher education market dynamics. • Manage a territory, inclusive of prospecting and relationship management of key accounts in the region. • Develop in-bound/marketing qualified leads into meaningful pipeline opportunities. • Represent Modern Campus at industry events, including presenting solo or with client advocates. • Manage RFx processes in support of business opportunities within the assigned territory. • Excel at a collaborative ‘Team Selling’ approach with a Solutions Engineer, as well as peer Regional Director(s) and Account Manager(s). • Employ effective sales strategies and tactics to engage prospective client accounts. • Follow a structured sales process leveraging pre-sales, professional services, product and marketing teams. • Conduct impactful sales presentations, demonstrations, and ROI summaries to decision makers. • Maintain an appropriate knowledge of the company’s solutions and the higher education industry. • Effectively utilize and regularly update the company’s customer relationship management (CRM) database. • Constantly and consistently build and maintain a strong pipeline of opportunities. • Drive deal closure, including accurate and timely forecasting of closed business.
Job Requirements
- A minimum of 5 years' prior experience in selling SaaS solutions in Higher Education
- Prior experience selling CMS, digital experience platforms (DXP), web, or marketing technology strongly preferred
- Demonstrated ability to articulate value around digital transformation, enrollment optimization, governance, and accessibility
- Comfort selling to both technical and non-technical buyers, including Marketing, Enrollment, Communications, and IT teams
- A track record of achieving/exceeding sales goals
- Ability to articulate value around governance efficiency, compliance, academic agility, and student pathways
- A willingness and eagerness to initiate cold calls, cold emails, and general outreach to potential customers
- Proven success in selling to IT and ideally selling to Continuing Education and Professional Studies divisions (Director, VP and/or "C" level
- Consultative/problem solving approach to sales
- Outstanding communication, presentation and negotiation skills (verbal and written)
- Team Player with excellent organizational and time management skills
- Self-motivated, assertive, and disciplined
- Prior use of Salesloft a plus
Benefits
- Remote first workplace!
- Rewards and recognition programs
- Learning and development opportunities
- The ability to make a difference every day for universities trying to grow and students trying to learn!
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