• Provide effective leadership and management to the Retail Coverage Merchandiser/Lead Merchandiser team in your assigned geographic area. This includes interviewing and hiring candidates, onboarding and training new associates, managing performance and career development, handling conflict and personnel issues, and providing coaching and support. • Develop and maintain a strong understanding of the company’s business model, client and customer details and expectations, and the specific details of the work processes. • Spend a minimum of 50% of your time working in-store to ensure a thorough understanding of business and project requirements. • Manage assigned work to completion, on time, and with high-quality results. Review project details to verify schedules are accurate and achievable, and ensure supporting documentation is current and correct. • Assign work to the team and ensure that all jobs have the appropriate level of support. Monitor progress, audit work, answer questions, solve problems, resolve personnel issues, and adjust resources as needed. Ensure the delivery of all necessary materials, supplies, and equipment. • Understand and optimize selling effectiveness in assigned territories. Identify training needs, desired system and work process improvements, and maintain an effective balance of store set/surge work and retail store coverage. • Partner with store personnel and your team to achieve and maintain merchandising excellence. Discuss schedules and changes, meet goals and expectations, and build effective working relationships. Be proactive in alerting management to any unsafe acts or conditions to prevent injuries. • Ensure company policies are followed by directly managed associates. This includes proper maintenance of all company-owned equipment, accurate and timely expense reporting, and activity reporting within company guidelines. • Communicate retail territory responsibilities to the MEI admin team to ensure accuracy in the reporting systems. Effectively and accurately use technology, including MEI, to communicate retail priorities and coverage analyses, maintaining an effective feedback and measurement system. • Meet the physical requirements of the role as listed below. • Perform other duties as assigned.

• Strategic Account Management: Build and maintain strong, consultative relationships with key stakeholders at strategic retail accounts, serving as a trusted senior partner and brand ambassador for Pet AG. • Specific channel strategies: Develop and implement strategic sales plans that identify growth opportunities, expand market presence, and strengthen partnerships. • Enable Results Thru Others: Drive achievement of annual revenue goals across a portfolio of accounts, holding the team accountable to established sales targets and performance metrics. • Provide actionable market insights to Sales and Marketing teams regarding competitive activity, customer trends, and evolving market conditions. • Key Stakeholder Management: Serve as a senior point of escalation for complex customer issues, collaborating cross-functionally with customer service, logistics, finance, and operations to ensure timely and effective resolution. • Data Analytics + Storytelling: Monitor and analyze team and account performance data, leveraging insights to identify trends, adjust strategies, and optimize sales activities across markets. • One Winning Team: Effectively collaborates closely with internal cross-functional teams including marketing, customer service, supply chain, and product development to ensure the team has the resources and support needed to execute against strategic account goals. • Forecasting: Manage annual sales forecasts at the account and product level by utilizing historical sales data, current trends, and performance indicators. • Develop and Deliver Go-to-Market Plans that demonstrate strong business acumen and the ability to influence and align stakeholders across the organization. • Trade Resource Management: Plan, Deploy, and manage trade and promotional resources to deliver measurable results and strong ROI in alignment with the approved business plan. • Top-tier Leadership Behaviors: Act as an ownership mindset and accountability for results.

• Build and maintain strong, consultative relationships with key stakeholders at strategic retail accounts, serving as a trusted senior partner and brand ambassador for Pet AG. • Develop and implement strategic sales plans that identify growth opportunities, expand market presence, and strengthen partnerships. • Drive achievement of annual revenue goals across a portfolio of accounts, holding the team accountable to established sales targets and performance metrics. • Provide actionable market insights to Sales and Marketing teams regarding competitive activity, customer trends, and evolving market conditions. • Serve as a senior point of escalation for complex customer issues, collaborating cross-functionally with customer service, logistics, finance, and operations to ensure timely and effective resolution. • Monitor and analyze team and account performance data, leveraging insights to identify trends, adjust strategies, and optimize sales activities across markets. • Effectively collaborates closely with internal cross-functional teams including marketing, customer service, supply chain, and product development to ensure the team has the resources and support needed to execute against strategic account goals. • Manage annual sales forecasts at the account and product level by utilizing historical sales data, current trends, and performance indicators. • Develop and deliver Go-to-Market Plans that demonstrate strong business acumen and the ability to influence and align stakeholders across the organization. • Plan, deploy, and manage trade and promotional resources to deliver measurable results and strong ROI in alignment with the approved business plan. • Act as an ownership mindset and accountability for results.

• Achieve or exceed sales targets across assigned product lines by maintaining, growing, and expanding the existing customer base within designated channels. • Serve as a technical expert by providing advanced product knowledge and problem-solving support to customers, ensuring effective use and application of products while maintaining current, in-depth expertise across all product lines. • Develop and execute channel-specific selling strategies that drive sustainable top-line revenue growth. • Provide actionable market insights to Sales and Marketing teams regarding competitive activity, customer trends, and evolving market conditions. • Develop and deliver advanced go-to-market plans that demonstrate strong business acumen and the ability to influence and align stakeholders across the organization. • Plan, deploy, and manage trade and promotional resources to deliver measurable results and strong ROI in alignment with the approved business plan. • Demonstrate top-tier leadership behaviors by acting with an ownership mindset and accountability for results. • Build strong, consultative customer relationships by asking insightful questions to uncover opportunities and translating them into executable business plans. • Exhibit expert-level negotiation and relationship-building skills to drive mutually beneficial partnerships with customers. • Perform additional duties assigned to support business objectives.