Lead the modernization of a marketing data platform by integrating AI capabilities, unifying data sources, and collaborating with business units to enhance reporting, enabling data-driven decisions across the organization.

Title: Senior Product Manager, Ads Targeting & Audience Activation Location: San Jose United States Job Description: Teamwork makes the stream work. Roku is changing how the world watches TV Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers. From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines. About the Team The Ads Targeting and Audience Activation team is responsible for the products that enable advertisers to reach the right viewers on Roku. We build the systems that transform Roku's rich identity, behavioral, contextual, and advertiser-provided signals into actionable audiences and targeting capabilities - activated across direct, self-serve, and programmatic buying paths. Our work sits at the heart of Roku Ads' value proposition: delivering relevant ad experiences for viewers while driving measurable outcomes for advertisers. We're a cross-functional group that partners closely with engineering, data science, sales, partnerships, and privacy/legal to ship products that scale across Roku's growing advertising ecosystem. About the Role We're looking for a Senior Product Manager to own Roku's targeting and audience activation surface - the products that turn Roku's identity, behavioral, contextual, and advertiser-provided signals into the audiences and contextual targets that buyers activate against. This role drives a multi-quarter product roadmap that defines how Roku audiences are built, curated, distributed, and applied across direct, self-serve, and programmatic activation paths. This role sits at the intersection of product, engineering, data science, sales, and partnerships - and is central to one of Roku Ads' most important promises: marrying relevant ad experiences for our viewers with the outcomes that matter to advertisers, across every surface they buy. For California Only - The estimated annual base salary for this position is between $290,000 - $310,000 annually. Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location. This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off. What you'll be doing - Own the audience product surface end to end - segment creation, curation, lifecycle, discoverability, and activation across owned and external buying surfaces - Set the strategy for how Roku audiences are made available to advertisers and partners - including governance, ownership, and role-based access - and drive the product investments that make this scale - Shape Roku's modeled audience strategy - including how Roku-unique signals feed propensity and lookalike models, and how those models support both planning and in-flight performance use cases - Expand audience portability - drive Roku audience reach into the major external activation platforms, measure coverage and match performance, and prioritize the next set of integrations - Land new targeting signals - define how new behavioral, attention, and contextual signals are productized, where they show up across surfaces, and how their value gets measured - Drive the product investments that make targeting setup faster, more reliable, and more self-serve for both internal teams and external buyers - Partner cross-functionally to ensure targeting products consume the right inputs and produce the right outputs across the ad stack - Define success metrics for targeting - coverage, latency, signal adoption, attached-revenue lift - and use them to drive prioritization and retire low-value capabilities We're excited if you have - 6+ years of Product Management experience, ideally in ad tech, audience products, ad data platforms - with prior experience at a major social platform or CTV publisher/streamer, a strong plus - A track record of shipping audience or targeting products at scale, with measurable impact on advertiser adoption, signal coverage, or campaign performance - Strong technical fluency with audience taxonomies, segment lifecycle, lookalike and propensity modeling concepts, identity and addressability signals, and the data contracts that connect targeting to delivery and measurement - Experience working across the advertising ecosystem - DSPs, SSPs, ad servers, DMPs/CDPs, measurement, and clean room partners - Highly analytical - able to quantify the value of a signal, segment, or integration, spot gaps in assumptions, and make principled tradeoffs across coverage, latency, accuracy, privacy, and cost - Proven ability to drive cross-functional execution across engineering, data science, analytics, sales/ops, privacy/legal, and external partners, with strong communication in ambiguous and trade-off-heavy environments - Platform thinking - standardize patterns, avoid bespoke solutions, and design for extensibility as the targeting surface scales across owned and 3P activation paths - AI fluency - fluent use of modern AI tools to accelerate product work. Experience with AI, ML, and automation in product offerings #LI-SB5 Our Hybrid Work Approach Roku fosters an inclusive and collaborative environment where teams work in the office Monday through Thursday. Fridays are flexible for remote work except for employees whose roles are required to be in the office five days a week or employees who are in offices with a five day in office policy. Benefits Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Employees are supported in taking time off, in accordance with local leave policies and other personal needs to support their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.

• Define and influence product direction together with client stakeholders and the Product Owner • Own and prioritize the product backlog against user value, business impact, and feasibility • Evaluate every feature from the end-user perspective, collaborating closely with UX designer and engineering team • Facilitate Agile processes and keep cross-functional teams aligned • Manage releases and change processes in production environments • Translate between technical and business stakeholders, bridging engineering depth and product strategy • Deprioritize low-value initiatives and protect the team's focus

Role Description We’re looking for a Senior Product Manager to lead the Dash Lead Management experience that helps businesses capture, manage, and convert leads. This includes how clients work leads in Dash and how AI-powered agents support them behind the scenes. You will serve as the lead product manager for Dash Lead Management, working closely with the product leader responsible for Dash reporting and with the broader Dash product team. This role reports to the Senior Director of Product Management. Key Responsibilities - Dash Lead Management Owner - Own the product vision and roadmap for the Dash experience where clients manage and follow up with leads: SMS Agent, Voice Agent, scheduling, lead activity and conversations, and surrounding lead-management workflows. - Be accountable for outcomes in this area while partnering with teams that own lead acquisition, CRM integrations, and reporting. - Ensure Dash Lead Management and Dash reporting work together as a cohesive product experience. - Discovery, requirements, and product definition - Lead product discovery for your area: frame problems, gather inputs from customers and internal stakeholders, review data and feedback, and validate that planned solutions address the right issues. - Turn ambiguous inputs into clear problem statements, product briefs, user flows, requirements, and edge cases that engineering and design can execute against. - Own the overall requirements for your area, while collaborating with other product team members on detailed specifications and keeping work clear, aligned, and actionable. - Planning and execution - Partner with the Senior Director of Product on quarterly planning for your domain: clarify priorities, sequence initiatives, and work with Engineering on scope, dependencies, and delivery dates. - Maintain a clear view of roadmap, timelines, risks, and trade-offs; proactively surface options and recommendations when things change. - Drive day-to-day execution with Engineering and Design so your area moves forward with clarity and accountability. - AI agents and lead insights - Lead the product strategy for AI-powered agents (SMS, voice, scheduling), defining how they support lead response, qualification, and conversion. - Work with engineering to shape agent behavior and conversation flows, providing clear requirements and examples. - Define and refine AI-driven lead insights so Dash can summarize, categorize, and prioritize leads in ways users can act on. - Cross-functional leadership and go-to-market - Partner with Sales, Customer Success, and Marketing to define positioning, value propositions, and launch plans for new lead-management and agent capabilities. - Own product briefs and launch readiness for your area, including what is changing, who it is for, how it works, and how success will be measured. - Join key customer and prospect conversations to represent the Dash roadmap for lead management, agents, and insights. - Metrics and collaboration - Define and own the KPIs for your domain and review them regularly with stakeholders. - Bring insights, recommendations, and status updates for your area into business reviews and strategy discussions. - Work closely with other product team members contributing to Dash Lead Management, helping create clarity and alignment across the domain. Qualifications - 7–10+ years of product management experience shipping complex, customer-facing SaaS products. - Experience acting as the day-to-day product lead for a cross-functional area. - Demonstrated experience shipping AI-powered agents or automation in an enterprise product, not just prototypes. - Experience in advertising or marketing technology, with a solid understanding of lead generation and lead-management concepts. - Experience working with CRM or lead-management platforms. - Proven ability to lead discovery, define requirements, and drive product definition in ambiguous problem spaces. - Proven ability to lead quarterly planning and road mapping, including defining priorities, sequencing work, and making trade-offs across multiple teams. - Strong product sense and UI/UX taste, with a track record of working closely with design on high-usage web applications. - You are a product leader first — comfortable working deeply with engineering and design to build and ship software — with marketing and lead-management experience layered on top. Nice-to-have experience - Experience with voice/SMS products or contact-center tools. - Familiarity with integrating third-party platforms into a cohesive product experience. Compensation The annualized base salary for this role will range between $125,000 and $150,000. Base compensation is reflective of many factors, including, but not limited to, the market in which one lives/works, individual education level, skills, certifications and experience. Note: variable compensation is not reflected in these figures and based on the role, may be applicable. Equal Opportunity Employer USA TODAY Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where USA TODAY Co. employs employees.