At Citizens, marketing is about understanding and engaging people, satisfying their needs, and building brand awareness and trust. We seek an experienced business-to-business marketer who is hungry to do this and more, for our growing Corporate Bank. The ideal candidate has experience developing and executing marketing strategies and tactics including website, social, search engine marketing, digital advertising, events, direct, content and account-based marketing. You will continuously test and learn with subject matter experts including business leaders, in-house and external Agencies, and centers of excellence -- such as advertising, brand, content, digital and data analytics. If you are made ready for the rewarding challenge of performing your best everyday so we can do more for our clients, colleagues and community—we want to hear from you. Primary Responsibilities: Serve as primary marketing contact for Corporate Banking Region Leaders —understand their growth objectives, market opportunities and devise prospect engagement strategies with Growth Strategist. Prepare clear and concise marketing and creative briefs —work with Growth Strategists to distill measurable objectives, strategies and tactics using data and customer insights to drive outcomes. Keep the customer at the center of everything we do —serve as the voice of the customer and strive to optimize the client experience across channels and at every touchpoint. Lead the flawless project management and execution of integrated marketing programs --from start to finish, drive on-brand, on-strategy, and on-time delivery. Drive continuous improvement —test, learn and lead retrospectives including performance analysis, reporting and recommendations to optimize marketing efficiency, effectiveness and reporting. Manage budget and expenses –provide timely and accurate estimates and ensure all approved spend is accurately tracked and reported. Qualifications & Requirements https://jobs.citizensbank.com/benefits . #LI-Citizens2

Working at Thoropass At Thoropass, we’re redefining how modern companies achieve and maintain compliance. As the audit-first compliance partner, we pair deep audit expertise with advanced technology to deliver unmatched accuracy, efficiency, and confidence at every stage of the compliance journey. Our mission is to raise the bar for the industry—helping organizations not only meet requirements but demonstrate trust as a competitive advantage. We believe compliance done right enables innovation, accelerates growth, and protects what matters most. About the Role The Director of Product Marketing is a key leadership role responsible for driving the development and execution of product marketing and customer evangelism strategies that fuel the company’s growth. At the core of this role is the mandate to unblock and elevate the story that CISOs and security leaders care about—crystallizing Thoropass’s value proposition in a way that sales can confidently deliver and that translates into measurable improvements in win rates. You’ll be our expert at the intersection of the industry, competition, and our customers. Your goal is to be a catalyst for all GTM teams—marketing, sales, partners—equipping them with a powerful, repeatable narrative rooted in buyer needs, especially those of CISOs. You will report to the VP of Marketing and immediately manage one direct report, with the opportunity to grow your team. You’ll lead cross-functional projects that drive product awareness, internal enablement, and customer engagement. We love collaborating and seeing each other succeed—teamwork is everything. We set clear expectations through quarterly OKRs and align our goals to company-level revenue targets. We’re a data-driven team with visibility into performance. In partnership with the VP of Marketing, you will develop quarterly plans and annual strategies, recommending the budget, channels, and resources needed to drive product awareness, adoption, and a compelling CISO-ready narrative that accelerates deal momentum. The marketing team at Thoropass is highly visible across the organization and a core driver of our current and future growth. Qualifications 10+ years of experience in a growth marketing role, with 5–7 years in Product Marketing 3+ years in B2B SaaS Experience in high-growth startup environments with evolving competition People management experience Hands-on field experience— you've run demos, told product stories, and refined messaging directly with customers and prospects Experience building and running an analyst relations program Strong partnership experience with content and demand teams to build messaging that resonates with technical and executive buyers Exceptional written and verbal communication skills, with the ability to craft a narrative that breaks through to CISOs and clearly articulates value Demonstrated empathy and understanding of how to partner with Sales, Partnerships, and Customer Success Experience working directly with C-level executive teams Bonus: Experience translating complex security, compliance, and product concepts into clear, compelling value propositions that improve sales effectiveness Responsibilities Unlock a compelling story that CISOs care about , clearly explaining Thoropass’s differentiators and enabling Sales to sell with confidence—ultimately improving conversion and win rates Be a catalyst for growth by enabling all GTM teams to understand our buyers, their pain points, and the value Thoropass uniquely provides Partner with Demand Gen to develop campaigns that accurately target our ICP and reinforce a CISO-ready value narrative Collaborate with Sales Enablement and Customer Success to ensure sales materials, messaging frameworks, and training clearly convey our value and resonate with security and compliance leaders Support the development of networking and education experiences that bring customers and prospects together, reinforcing our market story Build and execute an analyst relations program with regular engagement to strengthen our leadership position and validate our narrative Conduct market research and analysis to inform product positioning, messaging, and GTM strategies— grounding our story in real customer insight Lead cross-functional initiatives to ensure cohesive and effective product launches; recommend pricing strategies and customer engagement programs that reinforce value Drive thought leadership and industry presence through conference speaking, content development, and expert commentary— advancing Thoropass’s voice in conversations that matter to CISOs Communicate plans, expectations, and results to senior leadership and marketing peers Be a supportive teammate who contributes to a collaborative, high-performance culture Compensation & Benefits Compensation range for this position is $180,000 - $200,000 base salary + bonus & equity - placement will be based on experience, skills and location Quarterly variable compensation based on performance Exceptional health, vision, and dental care Early equity in a fast-growing company Hybrid work-from-home model Unlimited PTO Home office equipment stipend Monthly wellness & Wi-Fi stipend Learning and development stipend Dog-friendly office & pet insurance! Equal Opportunity Thoropass provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Even if you feel you don’t meet every requirement, consider applying! Thoropass acknowledges the research which shows that women and people of color are less likely to apply for jobs when they don’t meet all of the stated qualifications. However, we’re looking for authentic innovators to blaze new trails and you just may be the right person for this or another role.

• Become an expert on our customers and the challenges they face around distributed energy resource (DER) adoption and how our solutions solve their grid needs • Disseminate and evangelize customer insights across the company • Craft compelling messaging and solution-level narratives that align with our company positioning to target utilities • Understand and support our Sales, Marketing, Product and Customer Success teams; train them on the problems we solve for our buyers and users of our solutions • Lead the creation of compelling and persuasive product marketing collateral, including sales enablement materials, product fact sheets, presentations, website content, and case studies highlighting our solutions. • Support the development and execution of go-to-market plans for new launches and features, including sales enablement and promotional activities. • Conduct competitive analysis to identify market trends, positioning strategies, and opportunities for differentiation. Utilize insights to inform marketing strategies and messaging. • Inform the content roadmap with audience insights. Work with Brand Marketing to ensure consistent messaging across channels and to develop content for events. • Collaborate with cross-functional teams to ensure the company deeply understands the full scope of our audiences’s challenges. Collaborate with Product, Sales, Client Success, Market Development and Marketing to gather product information, conduct market research, and refine messaging and positioning. • Measure and analyze the effectiveness of product marketing initiatives, track key performance indicators, and provide actionable insights and recommendations for continuous improvement.

• Represent the customer: Champion the needs and pain points of our customers through interviews, market research, competitive intelligence, and by engaging with sales teams. • Own the story: Create positioning and messaging frameworks for our products, personas, and features by working closely with product and sales to understand needs and pain points. Develop messaging tailored for the needs of demand generation, SDR, sales, and channel partners. • Enable the team: Ensure everyone at the company understands your product and our customers in a way that is relevant to their jobs. Produce sales collateral including playbooks, sales plays, pitch decks, etc. • Launch the product: Build and drive the strategy for launches by building plans and partnering with product management, demand generation, sales, and customer success. • Educate the market: Work with Demand Generation on a content strategy to support your product goals, and produce collateral (blogs, whitepapers, webpages, demos, videos, etc). • Bring your unique perspective: Develop and implement best practices and frameworks that improve outcomes for the company and the impact of product marketing.