• Take ownership of the design and execution of data science projects, ensuring high-impact analytics solutions. • Partner with client stakeholders to understand business challenges and develop data-driven strategies. • Oversee data acquisition and integration, ensuring data quality and reliability. • Apply and refine machine learning and predictive modeling techniques to solve complex business problems. • Guide the deployment and integration of predictive models into business applications. • Develop and implement strategies for optimizing model performance and monitoring over time. • Present findings and recommendations to executives, translating complex data concepts into actionable business strategies. • Mentor and support junior and senior team members in data science methodologies and best practices. • Influence data governance and best practices within the organization.

• Work across Expel using both traditional machine learning and generative AI to solve meaningful problems • Help teams develop the right metrics to measure what matters • Build models that surface threats in our customers’ environments • Design AI-powered tools that make our analysts faster and smarter • Collaborate across operations, engineering, and service delivery to ensure AI and ML capabilities are easy to deploy, monitor, and maintain • Partner with subject matter experts to explore where prompt engineering, knowledge retrieval, and agentic AI can deliver real value alongside classical approaches • Mentor and coach other data scientists and curious non-DS colleagues

• Research, design, implement and validate complex algorithms to analyze diverse sources of data to achieve targeted outcomes by leveraging complex statistical and predictive modeling concepts. • Leverage advanced analytics and data science to resolve complex analytical problems using quantitative approaches through a combination of analytical, mathematical and technical skills. • Build analytical machine learning solutions that predict and influence customer operating experience. • Partner with domain experts to verify model capabilities and with IT resources to enable appropriate data flow/data model development using appropriate tools/technology, rapid prototyping and inform the design of analytical products. • Identify relationships with patterns in data by using a suite of data exploration and data visualization techniques using tools such as PowerBI, R Shiny, SAS JMP and extracts insights into multivariate data by applying principles of multivariate data mining, small sample statistical inferential tests, dimension reduction techniques to understand the underlying structure of the data and enable sound conclusions upon model building. • Synthesize current business intelligence or trend data to support recommendations for action. • Develop applications for a Cloud-based environment and data extraction tools from a variety of sources using experience with Big Data technologies including SQL query language, Java, Python and C++. • Collect business intelligence data from available industry reports, public information, field reports, or purchased sources. • Identify and analyze industry or geographic trends with business strategy implications. • Generate standard or custom reports summarizing business, financial, or economic data for review by executives, managers, clients, and other stakeholders. • Create business intelligence tools or systems, including design of related databases, spreadsheets, or outputs. • Conduct or coordinate tests to ensure that intelligence is consistent with defined needs. • Analyze complex automotive and commercial vehicle business systems, industry requirements and data regulations. • Process and manage large data sets for vehicle and engine systems. • Perform comprehensive Requirements Analysis to evaluate relationships and interdependencies between requirements based upon their complexity and value to the business in order to determine feasibility and prioritization. • Utilize Agile software development methodologies to manage projects such as software development and advanced analytics product development to increase productivity and deliver products that meet value to customers.

Role Description Appodeal is looking for a Head of Publishing to lead and grow our Accelerator program . This is a strategic leadership role for someone with deep expertise in mobile game publishing, user acquisition, and monetization. The ideal candidate will drive the execution of our accelerator strategy, manage key partnerships, and optimize performance to ensure long-term success. As Head of Publishing , you will be responsible for: - Expanding our portfolio, maximizing revenue, and ensuring that our games achieve their full market potential. - Collaborating closely with internal teams and external partners to develop a thriving publishing ecosystem. Key Responsibilities - Publishing Strategy: Develop and execute a scalable and data-driven strategy for game publishing, ensuring alignment with business goals. - Portfolio Growth: Identify and onboard high-potential game titles, working with developers to enhance their marketability, monetization, and performance. - Market & Trend Analysis: Stay ahead of industry trends, analyzing competitor strategies and emerging opportunities to refine our publishing approach. - P&L Management: Oversee the financial performance of the publishing unit, ensuring profitable growth and optimal resource allocation. - Cross-Functional Leadership: Collaborate with Product, Monetization, User Acquisition teams to ensure seamless execution and performance optimization. - Partner & Developer Relations: Build and maintain strong relationships with game developers, fostering long-term partnerships. - Performance Tracking & Optimization: Continuously analyze key metrics, adjusting strategies to improve retention, engagement, and monetization. - Team Leadership & Culture: Lead a team of publishing professionals, fostering a culture of innovation, accountability, and high performance. Qualifications - You've personally owned P&L responsibility and can point to measurable outcomes: portfolio ARPU growth, studio retention rates, revenue scaled. - Proven experience in mobile game publishing, with a strong track record of launching and scaling successful titles. - 10+ years in leadership roles within game publishing, mobile gaming, or a related field. - Deep knowledge of user acquisition, monetization strategies, and ASO. - Strong analytical skills with the ability to interpret data and optimize publishing strategies. - Excellent negotiation and relationship-building skills for managing developers and external partners. - Ability to manage multiple projects in a fast-paced and evolving environment. - Strong communication and leadership skills, with experience collaborating across distributed teams. Nice to Have - Degree in Marketing, Business, or a related field. - Experience working within an integrated adtech-to-publishing model. Benefits - With an outstanding product and a mission that excites and inspires, Appodeal offers a unique opportunity to make an impact while being part of an amazing team.