General Manager

Location

United States

Posted

9 days ago

Salary

$140K - $170K / year

Seniority

Lead

No structured requirement data.

Job Description

General Manager

Garage Beer

Role Description The role of General Manager is responsible for strategic leadership of a division (multi-state territory), with a primary focus in 3 key areas: - Culture building - Revenue management - Establishing execution routines within their team and with wholesale partners The ultimate outcome of these efforts is to deliver P&L targets across revenue, volume, and profit, achieved via strong planning and execution of distribution, feature, and display targets. Enablement comes via culture and capability building across the direct and extended team. The role leads the region and partners cross-functionally with the national accounts, revenue management, field marketing, finance, and operations teams to achieve success. A diverse background in beer / total alcohol beverage three-tier system is required for this role. Key Responsibilities Culture Building - Fostering a winning, family-like culture is a must. - Winning with a growth mindset is critical across the team. - Pushing each other but also having each other’s back is paramount within the Garage Beer culture. - The role directly manages a group of Area Sales Managers, a Territory Sales Manager, and Field Sales Reps. - Inclusion across the extended team is important to foster a true sense of team. - Lead via clear goals, metrics, and targets. - Foster performance management and career development via regular 1:1s, mid-year and annual performance reviews. - Play an active role in talent management and development routines. - Relationship building is critical within the team, with partners across tiers, and with external partners. - We sell beer; it should be fun! Revenue Management - This is the most critical lever within the P&L, and it should be led as such. - Partner with wholesalers, the revenue management team, and Garage Beer leadership to deliver maximum revenue and margin. - Closely follow our revenue model with wholesaler partners and create value throughout the three tiers with our brands. - Provide value for our consumers, retail and wholesale partners, and Garage Beer at the intersection of value and price. Establishing Routines - Focus on building capabilities within the direct and expanded team, as well as wholesale partners. - Critical routines include annual planning (distribution, volume, investment) and execution of those plans. - Drive consistency in wholesaler execution while recognizing that not all wholesalers operate in the same manner. - Each path will require routine and discipline to maximize results. Qualifications - Bachelor’s degree or equivalent industry experience. - 10+ years in beverage, beer, distributor, supplier, or CPG sales. - Proven track record leading a team and driving sales growth. - Technical capabilities, or the capacity to learn, across various internal and external data sources. - This is a remote-based role, with travel required primarily within the defined, multi-state footprint of the region. Bonus Points If You - Are a Beer Expert: Direct experience in the beer or alcohol category. - Have a Competitive, Team-Focused Approach: Thrive in collaborative environments. - Enjoy Building New Markets and Processes: Energized by creating something new. - Stay Curious: Promote a culture of learning and seek unconventional solutions. Benefits - Impactful Work: Fast-moving environment where ideas come to life. - Our Culture: Building a fast-growing beer brand while ensuring work is fun. - Competitive Compensation: Base salary range of $140,000 - $170,000 annually with incentive opportunities. - Comprehensive Benefits: Medical, dental, vision, and short-term disability premiums paid at 100% by Garage Beer. - Flexible Time Off: Flexible PTO policy in addition to company-observed holidays.

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