• Own and drive lead generation strategy across B2B channels with a focus on scalable high-quality demand • Develop and execute marketing initiatives that convert partnerships and programs into measurable pipeline and revenue • Identify new growth channels and evaluate opportunities for customer acquisition and expansion within insurance and healthcare divisions • Proactively identify, pursue and structure strategic partnerships with companies serving complementary or overlapping audiences across insurance, healthcare and regulated services • Design and implement partnership models (co-marketing, referrals, bundled offerings, content collaborations, platform integrations etc.) • Negotiate and manage partnership agreements ensuring alignment of incentives and clear performance expectations • Represent the company in conversations with senior executives (CEOs, CMOs, CROs, founders and VPs) • Demonstrate strong judgment and discretion in evaluating opportunities, tradeoffs and brand alignment • Serve as a trusted internal partner to leadership on growth strategy, market positioning and partnership prioritization • Operate independently with minimal oversight while maintaining alignment with company objectives • Build, manage and optimize programs end-to-end—from concept through execution and measurement • Track, analyze and report performance metrics related to leads, partnerships and ROI.

• Develop and execute data and analytics strategies aligned to client business objectives • Advise executive stakeholders on analytics platforms, emerging technologies and measurable outcomes • Design and deliver strategic roadmaps that guide clients through data and analytics platform adoption • Stay current on industry trends, AI capabilities and emerging technologies, and thoughtfully apply them where they create value • Deliver billable consulting services, including strategy engagements and hands-on analytics work • Build and maintain long-term client relationships rooted in trust and value delivery • Partner with sales and delivery teams to identify growth opportunities • Help clients understand the business value of analytics investments and define clear next steps • Own strategic and technical account relationships and act as the strategic point of contact for assigned clients • Represent InterWorks in key client conversations and strategic planning discussions

Thinkific is a learning commerce platform that helps learning businesses turn knowledge into impact. By bringing together community, courses, and content with commerce, we power transformative learning experiences that help businesses grow their revenue—and reach millions of learners around the world. We’re a team of 300+ Thinkers building products that matter. Every role at Thinkific contributes to raising the bar for online learning, supporting learning businesses, and creating real-world impact. You’ll work alongside curious, collaborative teammates who care deeply about what they build and who they build it for. We’re committed to a fair, inclusive, and human hiring experience. Our team is here to guide you every step of the way, so you always know what to expect! Are you driven by turning data into strategy and strategy into impact? We’re looking for a Strategy and Insights Lead to join us at Thinkific who will play a key role in providing analytics, reporting and insights across the go-to-market (GTM) organization. In this role, you will partner with Sales, Marketing, and Customer Success leadership to deliver actionable insights that improve decision-making, optimize performance, and drive revenue growth. You will report to and work closely with the VP of GTM Strategy and Operations to build reports, analyze trends, and support strategic projects with data-driven recommendations. This is a great opportunity for someone passionate about analytics and storytelling with data in a SaaS GTM context. The GTM Strategy & Operations team at Thinkific plays a critical role in enabling our Sales, Marketing, and Customer Success functions to operate and scale efficiently while enabling revenue growth. Here’s how you’ll help accomplish this: Build, maintain, and deliver dashboards and reports to track GTM performance metrics (e.g., pipeline health, conversion rates, customer retention, campaign ROI). Translate raw data into meaningful insights and present findings to GTM leadership in a clear, actionable way. Partner with Finance and Data teams to ensure alignment of GTM metrics with broader company reporting: validate assumptions, ensure consistency, and improve reporting methodologies. Support forecasting and planning processes by providing historical trend analysis and scenario modeling Collaborate with GTM Strategy and Operations leadership to provide inputs for quarterly and annual planning cycles and contribute to discussions with data-backed recommendations. Conduct deep-dive analyses on key business questions (e.g., pipeline performance, customer journey analytics, marketing campaign effectiveness, account health). Provide ad-hoc analytic support for Sales, Marketing, and Customer Success leadership. Identify performance trends and surface insights that inform strategy and resource allocation. Partner with Sales, Marketing, and Customer Success leaders to understand business challenges and provide analytical support. Provide analytics support for GTM initiatives such as new market entry, pricing changes, or customer segmentation projects. Track initiative impact and measure success against defined KPIs. The person we have in mind likely has: Bachelor’s degree in Business, Economics, Data Analytics, or a related field (or equivalent experience). 5+ of experience in a GTM analytics or business analyst role, ideally within a SaaS company. Experience in Consulting or Investment Banking is also a plus. Strong proficiency with Excel/Google Sheets for analysis and modeling. Experience with data visualization tools (e.g., Tableau, Looker, Power BI) to create compelling dashboards and reports. Familiarity with CRM data (preferably Salesforce) and GTM performance metrics. Excellent analytical and critical thinking skills, with the ability to translate complex data into clear insights. Strong communication and presentation skills, with the ability to influence stakeholders through data storytelling. Highly organized and detail-oriented, with the ability to juggle multiple requests and deadlines. Loves to learn and grow. They’ve found (and keep looking for) ways to level up their skills in this field, whether that’s through formal education, gaining professional experience, or maybe even building their own business. Knowledge of SaaS KPIs such as ARR, LTV, CAC, churn, and net retention. Experience supporting GTM planning, revenue and sales forecasting, or segmentation initiatives. We’re committed to fair and transparent pay that reflects both where you are and where you can grow to. This role has a salary range of $110,000 - $136,000 - $160,000 i n the United States, designed to capture the full journey from developing skills to excelling in the position. Most new hires start between the minimum and midpoint, which aligns with being fully capable in the role. Salaries above the midpoint are typically reserved for team members who have demonstrated strong, consistent performance, deep expertise, and a significant positive impact within the role. For high-demand or hard-to-fill positions like this one, we may hire above midpoint for candidates who bring exceptional experience, skills, or impact potential. Diversity, Equity, Inclusion and Belonging & Accessibility This is just our initial idea of who we’re looking for! At Thinkific, we know that people have unique career journeys. If your experience is close to what we’ve described but you feel that you might be missing a few of the requirements, please still apply! We believe in equal opportunity and are committed to diversity, equity, inclusion, and belonging across every facet of our business. 💸 A competitive compensation package including base salary, equity, team-wide bonuses, and an Employee Share Purchase Plan. 🌴 Flexible Paid Time Off to maintain mental and physical health. Our team is encouraged to take a minimum 4 weeks of vacation, plus Thinker Holidays (extended long weekends in the summer) and time off for the December holiday season. 🩺 Health Benefits and Wellness: Comprehensive benefits starting on Day 1 include health, vision, and dental coverage for you and your family, $3,000 for mental health care, a short-term health plan, and an additional $900/year health or personal spending account. Plus, family friendly benefits include generous parental leave top-ups for up to 32 weeks, as well as fertility coverage and personalized return to work options. 🤝 3 Paid Volunteer Days each year to give back to your community and support the causes you care about. 💻 Flexible Work . Choose to work from home from anywhere in Canada, at our Vancouver HQ, a co-working space, or anywhere there’s wifi for a change of scenery. ⬆️ Learning & Growth. An annual $2,000 CAD Learn and Grow fund for conferences, seminars, or courses, plus training, mentorship, coaching, and internal promotion opportunities. 🏡 A home office setup so you’re ready to succeed with a company-owned Macbook Pro and a budget to order a desk, chair, or any accessories to help you work comfortably and productively. 💙 A place where you can bring your whole self to work . We know that different perspectives lead to amazing ideas, more innovation, and, ultimately, our success as a company. We welcome applicants of all backgrounds, experiences, beliefs, identities, and statuses. Whoever you are—we can't wait to meet you! The Thinkific Vancouver office operates on the traditional, ancestral, and unceded territories of the xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish), and Sel̓íl̓witulh (Tsleil-Waututh) Nations of the Coast Salish People.  We encourage everyone to learn more about the original caretakers of the land that you currently occupy.

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description Gray Media is seeking an innovative and results-driven Director of YouTube Strategy to lead YouTube content initiatives across local television stations in 115+ markets. This strategic leadership role will be responsible for developing and executing comprehensive plans to significantly increase audience engagement, subscriber base, and maximize revenue opportunities on the platform. The ideal candidate will combine deep knowledge of YouTube's platform, algorithms, and best practices with a passion for local news and storytelling. This position is REMOTE. - Strategic Planning & Execution: Develop and implement a comprehensive YouTube strategy across all local stations to drive audience growth, engagement, and revenue generation. - Content Strategy: Create content frameworks that optimize local news, investigative reports, weather coverage, and community stories for YouTube's platform and algorithm. - Revenue Development: Identify and execute monetization opportunities, including advertising revenue, sponsorships, and other revenue streams specific to YouTube. - Audience Growth: Design and implement strategies to grow subscribers, increase watch time, and expand reach across key demographics. - Platform Expertise: Stay current on YouTube algorithm changes, platform features, and best practices; provide training and guidance to station teams. - Performance Analytics: Monitor, analyze, and report on key performance metrics; use data insights to optimize content strategy and drive continuous improvement. - Cross-Functional Leadership: Collaborate with news directors, digital teams, sales departments, and station management to align YouTube strategy with broader organizational goals. - Team Development: Mentor and train station personnel on YouTube best practices, SEO optimization, thumbnail creation, and audience engagement tactics. - Competitive Analysis: Monitor competitor activity and industry trends to maintain a competitive advantage in the local news YouTube landscape. Qualifications - Bachelor's degree in Communications, Journalism, Marketing, Digital Media, or related field. - 5+ years of experience in digital content strategy, with at least 3 years focused specifically on YouTube platform management. - Proven track record of growing YouTube channels and increasing audience engagement and revenue. - Deep understanding of YouTube analytics, SEO, algorithm optimization, and platform best practices. - Experience with local news, broadcast journalism, or media organizations strongly preferred. - Strong analytical skills with the ability to interpret data and translate insights into actionable strategies. - Excellent communication and presentation skills with the ability to influence stakeholders at all levels. - Demonstrated leadership experience managing cross-functional teams and projects. - Knowledge of video production, editing, and post-production workflows. - Understanding of digital advertising, programmatic ad sales, and revenue optimization. Requirements - Experience managing YouTube channels with 100K+ subscribers. - Knowledge of broadcast news operations and workflows. - Familiarity with YouTube Creator Studio. - Understanding of social media platforms and cross-platform content distribution. - Experience with A/B testing, thumbnail optimization, and title testing. Benefits - Comprehensive Medical(Rx), Dental, and Vision Coverage. - Health Savings Account with Company contributions. - Flexible Spending Account. - Employer-paid life and disability benefits. - Paid parental leave benefits. - Adoption and Surrogacy Benefits. - 401(k) Plan, including matching and profit-sharing contributions. - Employee Assistance Program. - Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage. - Paid Time Off, including Relocation PTO.