• Wissensvermittlung u. a. zu den folgenden Themen: Einführung und Grundlagen der KI • Stärken, Möglichkeiten und Grenzen des KI-Einsatzes • Generativ KI und KI-Tools im Content Marketing • KI-Anwendungsfälle aus der Praxis (inklusive Projektarbeit und praktischer Übungen) • Innovation denken lernen, das innovative Mindset, Praxisübung Innovation • Prompting und kreative Arbeit im Content-Marketing • Arbeitsablauf, Rollen und Rechtsfragen beim Einsatz von KI • Datenschutz bei KI-Anwendungen • Content-Management: Texte und Bilder KI-gestützt generieren • KI-Agenten aufbauen und nutzen • digitale Ethik und kritisches Denken im Umgang mit KI • Resilienz im Change- und Transformationsprozess • Die Rolle von KI im Wissensmanagement und bei der Entscheidungsfindung • Zusammenarbeit und Kommunikation

• Own campaign execution across Google Search, Performance Max, YouTube, Demand Gen, Display, and Shopping • Manage and optimise substantial Google Ads budgets with a focus on efficiency, profitability, and growth • Develop and execute structured testing roadmaps across keywords, audiences, bidding strategies, ad copy, landing pages, and campaign structures • Analyse campaign performance to identify trends, diagnose issues, and uncover scaling opportunities • Improve CPA, ROAS, conversion rates, lead quality, and customer acquisition efficiency • Build and maintain clear reporting dashboards using Google Ads, GA4, Looker Studio, and other reporting tools • Work closely with the Director of Performance Marketing on budget allocation, forecasting, and growth strategy • Partner with Creative, CRO, and Data teams to improve ad performance and landing page conversion rates • Stay ahead of Google Ads platform updates, automation developments, and emerging best practices

Role Description - CRM & DATA MANAGEMENT: Assist with cleaning, organizing, and maintaining CRM data within Zoho CRM. Help track leads, contacts, and customer activity. Support ongoing CRM organization and improvement efforts. - ZOHO ONE SUPPORT & AUTOMATION: Assist with Zoho One applications, including CRM, Campaigns, Forms, and Flow. Help ensure systems and workflows are functioning properly. Support troubleshooting and testing activities. Assist with automation setup and workflow updates. - MARKETING AUTOMATION: Support lead capture workflows from website forms. Assist with website visitor tracking tools and reporting. Help support automated email follow-ups and marketing workflows. Assist with integrations and automation-related tasks. - PROCESS IMPROVEMENT: Help document workflows and procedures. Identify opportunities to improve efficiency and reduce manual work. Support implementation of new marketing and lead management processes. - COLLABORATION: Work directly with the Marketing Manager on marketing operations initiatives. Provide support for marketing systems and tools. Participate in team meetings and project activities as needed. Qualifications - Experience in collaboration, process improvement, marketing automation, and data management preferred - Basic computer and technical troubleshooting skills - Strong organization skills and attention to detail - Willingness to learn new systems and technologies - Ability to work independently and collaboratively - Ability to work 10 hours per week Company Description - CFDay is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, or any other characteristic protected by law. - As a HUBZone-certified company, CFDay encourages applications from HUBZone residents. HUBZone candidates are strongly preferred in accordance with program requirements.

Role Description As a Mid-Level Marketing Strategist, you will oversee a portfolio of client engagements and play a leading role in developing and guiding digital marketing strategies that drive measurable growth. You will operate within a structured system that leverages technology, data, AI solutions, and cross-functional collaboration to deliver meaningful value to clients—while also identifying opportunities to improve workflows, automations, and overall efficiency. This role is ideal for someone who excels at: - Building and maintaining strong client relationships. - Communicating complex ideas in a clear, simple way. - Thinking critically and proactively solving problems. - Staying organized while managing multiple priorities. - Learning new tools, systems, and technologies quickly. Qualifications - 3–5 years of experience in a client-facing marketing role, agency setting, or as a lead marketer within a professional service organization. - Experience with digital marketing channels such as SEO, PPC, website design, social media, email marketing, and content marketing. - Familiarity with platforms such as Google Analytics, Google Business Profiles, CRM systems, and SEO tools (SEMrush, Ahrefs, etc.). - Strong verbal and written communication skills with the ability to build trust and rapport with clients. - Experience in eye care, healthcare, or professional services is a plus. Requirements - 100% Remote (Work from anywhere) - Must have: - Personal computer and essential equipment - Reliable high-speed internet - Quiet, professional work environment - Load-shedding backup (if applicable) Benefits - Competitive salary and paid time off - Fully remote, flexible work culture - Professional development and training opportunities - Collaborative, supportive marketing and sales team - Be part of a fast-growing, mission-driven company How to Apply To apply, please submit your resume along with responses to our short set of screening questions. Note: If you do not hear from us within two weeks, please consider your application unsuccessful.