B2B Demand Generation Manager / Head of Marketing
Location
Germany + 2 moreAll locations: Germany | Switzerland | Austria
Posted
9 days ago
Salary
€60K - €90K / year
Seniority
Lead
No structured requirement data.
Job Description
B2B Demand Generation Manager / Head of Marketing
weCreate Data GmbH
Role Description Deine Aufgaben: - Aufbau und Skalierung von Lead-Gen-Kanälen (Webinare, Content, Thought Leadership, Performance Marketing). - Identifikation und Akquise von Multiplikatoren und Speakern im deutschsprachigen Raum. - Verantwortung für das Marketing-Budget und den ROI (Cost-per-Lead, Pipeline-Value). - Enge Zusammenarbeit direkt mit dem CEO / COO / Sales-Team, um Marketing-Qualifizierte Leads (MQLs) in die Sales-Pipeline zu übergeben. Fokus: - Aufbau der Inbound-Maschine von Null auf 100 im Enterprise-SaaS-Segment. Die Mission: - Wir haben ein funktionierendes Produkt, ein unkompliziertes Closing und eine Deal-Size von ca. 10.000 €/Jahr. Was uns fehlt: Die Pipeline. - Deine Aufgabe: Du bist unsere "Marketing-Abteilung" und baust eigenverantwortlich den Inbound-Motor für den DACH-Raum. Qualifications - Nachweisbare Erfahrung in der B2B-Demand-Generation, idealerweise im SaaS- und Enterprise-Segment. - "Hands-on"-Mentalität: Du planst nicht nur Strategien, du setzt sie selbst um. - Tiefes Verständnis für die DACH-Zielgruppe und wie man komplexe Software-Lösungen für Entscheider positioniert. - Erfahrung im Aufbau von Partnernetzwerken (Affiliate, Experten, Speaker). Benefits - Ein kleines und familiäres Team & Umfeld, mit flachen Hierarchien, kurzen Entscheidungswegen und einer ungezwungenen, offenen Kommunikationskultur. - Ausgewogene Work-Life Balance durch flexible Arbeitszeiten (Gleitzeitmodell). - Flexible Remote Work Regelung. - Regelmäßig stattfindende Teambuilding Events in Wien, damit der Teamspirit bei Remote-Arbeit nicht zu kurz kommt. - Workations gehören ebenfalls zu unserer Philosophie. - Einbringung eigener Ideen und Strategien ausdrücklich erwünscht. - Spannende Zusammenarbeit mit unserem Schwesterunternehmen WeCreate Germany und Zugang zu exklusivem Creator-Netzwerk.
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LindusWe are an equal opportunity employer committed to building a diverse and inclusive workforce. We evaluate all candidates based solely on their skills, experience, and qualifications relevant to the role. We do not discriminate on the basis of race, ethnicity, religion, gender, gender identity, sexual orientation, age, disability, veteran status, or any other legally protected status.
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