Role Description The Outside Sales Representative role reports to the Director of Industrial Strategy and is responsible for driving sales within Atlantic Canada. There is no office in Atlantic Canada. You will be working from home and on the road. Critical skills include the ability to manage key relationships, prioritize sales activities and to organize and maintain all monthly sales pipeline and financial reporting. You are also responsible to assist in forecasting. Travel / Territory: - The territory is Atlantic Canada (Nova Scotia, New Brunswick, Prince Edward Island, and Newfoundland). - This role requires overnight travel every week, mostly one night or two nights per week. - Travel to Toronto every three months for a Quarterly Business Review meeting. - Travel to Newfoundland every three months for customer visits. - All travel and gas expenses are covered by Hillman. Essential Job Functions: - Maintain current customer base in the Industrial division in Atlantic Canada, including Electrical, Plumbing, Automotive Parts stores, Industrial Suppliers, etc. - Source new accounts through prospecting and cold calling. - Develop and grow the existing customer base of approximately 500 customers. - Follow-up on all sales leads given by the company. - Engage with customers to ensure purchasing is issue-free. - Expand offerings to existing customers. - Quote and follow-up with customers. - Resolve customer complaints (e.g., invoicing, late delivery, quotations). - Communicate orders placed by the customer. - Perform other tasks as assigned by management. - Comply with Company policies and procedures. This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice. Qualifications - University Degree - 5 years outside sales experience, preferably in an automotive aftermarket, industrial, and OEM sales environment. Requirements - Excellent computer skills (MS Office), specifically MS Excel and Outlook. - Strategic thinker, good communicator, and exceptional problem solver. - Performs function with a sense of purpose and a degree of urgency. - Creates a positive work environment by demonstrating and sharing functional/technical knowledge. - Strong interpersonal skills with an emphasis on teamwork. - Excellent organizational, analytical, and communication skills (oral & written). Benefits - Salary + Commission + Car Allowance + Bonus (if qualified) Company Description The Hillman Group services a wide variety of customers in the Automotive, Industrial, Retail, and Agricultural channels. We have products in Home Depot, Lowes, Canadian Tire, Walmart, and more! The Hillman Group Canada employs over 700 employees in 2 manufacturing facilities and 7 distribution facilities across Canada. We have a great group of professionals whose dedication and teamwork form the backbone of our company.

• Own both sales and marketing for the company • Run sales process from first conversation to signed contract • Build and execute internal marketing strategy • Take introductory and discovery calls with inbound prospects • Run strategy and pitch presentations, manage the full pipeline from first touch to close • Handle objections, follow ups, proposals, and contract negotiations • Build and maintain sales playbook, objection library, and follow up sequences • Own and operate internal Meta advertising campaigns • Develop and execute broader marketing strategy including content, brand positioning, and demand generation • Elevate the company brand to attract larger clients • Create or direct the creation of marketing assets such as ads, landing pages, case studies, and social content

• Own both sales and marketing for the company • Run the sales process from first conversation to signed contract • Manage inbound prospects and run strategy and pitch presentations • Handle objections, follow ups, proposals, and contract negotiations • Build and maintain a sales playbook, objection library, and follow up sequences • Operate internal Meta advertising campaigns • Develop and execute broader marketing strategy including content, brand positioning, and demand generation • Create or direct creation of marketing assets such as ads, landing pages, case studies, and social content • Elevate company brand to attract larger clients and grow the sales and marketing function

• Own both sales and marketing for the company • Run our sales process from first conversation to signed contract • Take all introductory and discovery calls with inbound prospects • Run strategy and pitch presentations • Manage the full pipeline from first touch to close • Handle objections, follow ups, proposals, and contract negotiations • Build and maintain a sales playbook, objection library, and follow up sequences • Own and operate our internal Meta advertising campaigns • Develop and execute our broader marketing strategy including content, brand positioning, and demand generation • Elevate the company brand to attract larger and more established clients • Create or direct the creation of marketing assets such as ads, landing pages, case studies, and social content • Think holistically about brand and understand how advertising fits within a larger growth strategy • Build a team underneath you and evolve the role into a broader leadership position