Social Media Executive

Social Media ManagerSocial Media ManagerFull TimeRemoteSeniorTeam 201-500Since 2009H1B No SponsorCompany SiteLinkedIn

Location

India

Posted

13 days ago

Salary

€120 - €150 / month

Seniority

Senior

English

Job Description

Social Media Executive

Gusti Leder GmbH

• Identify and research relevant influencers across Instagram and YouTube. • Use Instagram Search, YouTube Search, hashtags, keywords, and influencer discovery platforms to find suitable creators. • Build and maintain influencer databases with accurate profile information. • Discover influencers across different niches, audience sizes, and geographic locations. • Analyze influencer profiles and content quality. • Evaluate influencer performance using key metrics such as: Engagement Rate (ER), Follower growth, Reach and impressions, Audience quality and authenticity, Average views and interactions. • Identify fake followers, suspicious engagement patterns, or low-quality audiences. • Assess influencer-brand fit based on content style, audience demographics, values, and niche relevance. • Initiate and manage conversations with influencers via Instagram DMs and email. • Follow up with influencers regarding collaboration opportunities. • Maintain professional communication and build long-term influencer relationships. • Track outreach status and response rates. • Maintain influencer outreach trackers and campaign databases. • Prepare influencer shortlists and recommendation reports. • Coordinate with marketing and internal teams regarding influencer selections. • Provide regular updates on outreach progress and campaign readiness.

Job Requirements

  • Experience with Instagram and YouTube research.
  • Strong understanding of influencer marketing and creator ecosystems.
  • Knowledge of influencer discovery platforms.
  • Understanding of influencer metrics, including: Engagement Rate (ER), Reach, Audience Quality, Views and Watch Time, Growth Trends.
  • Ability to evaluate influencer-brand fit.
  • Excellent written and spoken English communication skills.
  • Strong attention to detail and organizational skills.
  • Ability to manage multiple influencer conversations simultaneously.
  • Proficiency in: Google Sheets, Microsoft Excel, Google Workspace.

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