• Leading, coaching, and developing the team — setting a high bar for quality, guiding day-to-day work, and helping people do the best work of their careers. • Creating and managing automations & campaigns that guide customers through every stage of the journey, with a strong focus on increasing retention, loyalty, reorder rate, and customer lifetime value. • Improving how we personalize communications across email, SMS, push, and other owned channels so every touchpoint feels relevant, timely, and effective. • Using data and customer insights to build comprehensive segmentation to make sure the right message reaches the right audience at the right time. • Building, optimizing, and scaling customer journeys in platforms like SFMC, Klaviyo or Braze, while continuously improving performance through testing and iteration. • Overseeing marketing automation performance while helping build and expand other owned channels such as SMS and push notifications. • Overseeing email design and messaging best practices.

Role Description Set it. Scale it. Keep them coming back. — This is not just an email role. It’s a customer loyalty and retention role, with ownership across email, SMS, push notifications, segmentation, automated journeys, loyalty communications, and customer lifetime value. You’re a lifecycle marketing expert who knows how to build smart, personalized customer journeys that drive retention, loyalty, and revenue. You’re great at creating and managing campaigns across email, SMS, push notifications, and other owned channels, making sure every touchpoint feels personal, effective, and well-timed. You know how to turn strategy into execution, keep programs running smoothly, and use platforms like Braze, Klaviyo, or SFMC to deliver personalized one-to-one marketing at scale. If that sounds like you — and you’re passionate about increasing customer lifetime value, reducing churn, and building marketing that keeps customers engaged for the long haul — you might have what it takes to be our next CRM Marketing Manager. Growth opportunity: - This role starts with ownership of our lifecycle marketing engine across email, SMS, push notifications, segmentation, and automated customer journeys. - For the right person, there is a clear opportunity to grow into broader leadership across Loyalty, including retention, subscriptions, rewards, customer engagement, and lifetime value. This job will give you ALL the feels: At AlgaeCal, we’re driven by a single idea. To end the fear of bone loss. In the United States, an estimated 54 million people have low bone density. The good news? AlgaeCal has the world’s only clinically-backed natural solution to this problem. We give hope to everyone worried about bone loss. If that excites you, you’ll find no better place to continue your career than at AlgaeCal. Here’s what you’ll be up to in this busy role: - Leading, coaching, and developing the team — setting a high bar for quality, guiding day-to-day work, and helping people do the best work of their careers. - Creating and managing automations & campaigns that guide customers through every stage of the journey, with a strong focus on increasing retention, loyalty, reorder rate, and customer lifetime value. - Improving how we personalize communications across email, SMS, push, and other owned channels so every touchpoint feels relevant, timely, and effective. - Using data and customer insights to build comprehensive segmentation to make sure the right message reaches the right audience at the right time. - Building, optimizing, and scaling customer journeys in platforms like SFMC, Klaviyo or Braze, while continuously improving performance through testing and iteration. - Overseeing marketing automation performance while helping build and expand other owned channels such as SMS and push notifications. - Overseeing email design and messaging best practices. Qualifications - Experience leading, coaching, or managing a small team, with the ability to set priorities, raise quality, and develop people. - 3+ years of experience in email and database marketing or a related function. - Proven track record in developing, implementing and analyzing automated customer journeys across multiple touchpoints. - 3+ years Experience working in marketing automation platforms such as Braze, Klaviyo, SF Marketing Cloud, etc. Braze certifications strongly preferred. - Familiarity with CRMs like Salesforce. - Direct response marketing experience. - Familiarity with rewards and subscription programs, loyalty communication flows and lead funnels. - Data-driven with strong analytical skills and ability to measure effectiveness of programs and communicate actionable insights. - Strong understanding of consumer marketing principles, customer segmentation and multi-channel marketing. - Extremely organized, strong attention to detail, solid presentation skills, business acumen, problem solving along with project management skills. - Experience in health/supplement space an asset. Requirements - Humble, putting the team and others’ needs ahead of your own. - Hungry to learn more. - People smart, being a great teammate. Benefits - A generous healthcare package. - Monthly team events and activities. - Flexible Stat Holidays with the option to bank days for later use. - Casual dress code. - Incredible dog friendly, Yaletown office one block from SkyTrain. - Weekly in-office team lunches. - Professional Development: Opportunity to attend professional development conferences or workshops that will enhance your skills, expand your network, and drive your career forward with our support. How To Apply If this sounds like a position for you, please respond to this advertisement with your resume and cover letter. Please, read carefully: - Write a cover letter addressing: - Why are you the best CRM Marketing Manager for this role? Give quantifiable examples of related achievements and experience. - Describe why you fit perfectly with our values. - What's the toughest challenge you’ve ever overcome in your life? How did you overcome it? - What are the last three books you’ve read? - What do you do for fun? - Explain what you’re doing now for a job: - If you don’t have one, explain why. - If you have one, explain why you’re looking elsewhere. - Upload your cover letter, resume. Ensure that your cover letter and resume are saved and sent as one file. We are looking to hire as soon as we find the right person, so act quickly and you can also expect a prompt response.

Role Description This is not just an email role. It’s a customer loyalty and retention role, with ownership across email, SMS, push notifications, segmentation, automated journeys, loyalty communications, and customer lifetime value. You’re a lifecycle marketing expert who knows how to build smart, personalized customer journeys that drive retention, loyalty, and revenue. You’re great at creating and managing campaigns across email, SMS, push notifications, and other owned channels, ensuring every touchpoint feels personal, effective, and well-timed. You know how to turn strategy into execution, keep programs running smoothly, and use platforms like Braze, Klaviyo, or SFMC to deliver personalized one-to-one marketing at scale. If that sounds like you — and you’re passionate about increasing customer lifetime value, reducing churn, and building marketing that keeps customers engaged for the long haul — you might have what it takes to be our next Customer Lifecycle Manager. Qualifications - Experience leading, coaching, or managing a small team. - 3+ years of experience in email and database marketing or a related function. - Proven track record in developing, implementing, and analyzing automated customer journeys across multiple touchpoints. - 3+ years experience working in marketing automation platforms such as Braze, Klaviyo, SF Marketing Cloud, etc. Braze certifications strongly preferred. - Familiarity with CRMs like Salesforce. - Direct response marketing experience. - Familiarity with rewards and subscription programs, loyalty communication flows, and lead funnels. - Data-driven with strong analytical skills and ability to measure effectiveness of programs and communicate actionable insights. - Strong understanding of consumer marketing principles, customer segmentation, and multi-channel marketing. - Extremely organized with strong attention to detail. - Solid presentation skills, business acumen, problem-solving, and project management skills. - Experience in health/supplement space is an asset. Requirements - Leading, coaching, and developing the team — setting a high bar for quality, guiding day-to-day work, and helping people do the best work of their careers. - Creating and managing automations & campaigns that guide customers through every stage of the journey, focusing on increasing retention, loyalty, reorder rate, and customer lifetime value. - Improving how we personalize communications across email, SMS, push, and other owned channels. - Using data and customer insights to build comprehensive segmentation to ensure the right message reaches the right audience at the right time. - Building, optimizing, and scaling customer journeys in platforms like SFMC, Klaviyo, or Braze, while continuously improving performance through testing and iteration. - Overseeing marketing automation performance while helping build and expand other owned channels such as SMS and push notifications. - Overseeing email design and messaging best practices. Benefits - A generous healthcare package. - Monthly team events and activities. - Flexible Stat Holidays with the option to bank days for later use. - Weekly in-office team lunches. - Casual dress code. - Incredible dog-friendly, Yaletown office one block from SkyTrain. - Professional Development: Opportunity to attend professional development conferences or workshops, with fees, accommodation, travel, meals, and related materials covered.

Role Description The Senior Customer Success Manager will work Axon’s larger customers to build long-term, strategic partnerships. You will work closely with your clients to understand their workflows, organizational structures and overall requirements. As their main point of contact, your customers will lean on you to provide best practices and to help them achieve their operational goals through the use of Axon’s products. You will also work closely with multiple cross-functional teams by providing invaluable insight into customers’ needs and challenges, helping influence and guide internal product road-maps and projects. As someone that wears multiple hats, from project management to product expert to consultant, you will continually be focused on making your customers more efficient and more confident within their daily workflows. What You’ll Do - Engage with your customers through regular calls, business reviews and daily needs - Monitor and manage adoption metrics to ensure customers are utilizing the full Axon platform - Create success plans for your customers and document customer progress toward established goals and results - Manage escalations closely, acting as the quarterback for all critical issues and ensuring multiple internal teams are aligned - Communicate major milestones and updates to Sr. Leadership on a regular basis - Work closely with Axon’s marketing and training teams to conduct regular training webinars and calls - Develop a deep understanding of Axon’s product line and ensure proper implementation in every customer’s environment - Learn and share industry best practices in order to solve customer needs Qualifications - Bachelor's degree or equivalent work experience - 3-5+ years’ working in a customer-facing role and 2+ years working with Enterprise-level customers - Strong project management skills with a proven system for tracking multiple customer requests, issues and strategic plans - A proven track record of leading process improvements within large organizations - Previous experience tracking product adoption and customer engagement through data-analysis tools - Self-motivated, team-oriented, responsible, and focused on exceeding customer expectations - Exceptional organizational, presentation, and communication skills, both verbal and written - Demonstrated ability to deal with change and excel in high-stress situations Benefits - Competitive salary and 401k with employer match - Discretionary paid time off - Paid parental leave for all - Medical, Dental, Vision plans - Fitness Programs - Emotional & Mental Wellness support - Learning & Development programs - Employee Resource Groups (ERGs) - And yes, we have snacks in our offices Important Notes The above job description is not intended as, nor should it be construed as, exhaustive of all duties, responsibilities, skills, efforts, or working conditions associated with this job. The job description may change or be supplemented at any time in accordance with business needs and conditions. Some roles may also require legal eligibility to work in a firearms environment. We are an equal opportunity employer that promotes justice, advances equity, values diversity and fosters inclusion. We’re committed to hiring the best talent — regardless of race, creed, color, ancestry, religion, sex (including pregnancy), national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, genetic information, veteran status, or any other characteristic protected by applicable laws, regulations and ordinances — and empowering all of our employees so they can do their best work.