• Support management of the infant formula portfolio, helping drive growth, profitability, and long-term brand health. • Monitor category, competitive, consumer, and business performance trends to identify opportunities and risks. • Develop recommendations to improve product performance, strengthen positioning, and support portfolio growth. • Partner with Finance, Insights, Sales, and Brand teams to evaluate business performance and inform strategic decisions. • Support development of annual business plans, portfolio strategies, and growth initiatives. • Support development of new products, renovations, and line extensions from concept through commercialization. • Translate consumer insights and market opportunities into product concepts and business recommendations. • Partner with cross-functional teams including Product Development, Regulatory, Operations, and Supply Chain throughout the innovation process. • Lead cross-functional execution of product launches, renovations, and commercialization initiatives. • Monitor post-launch product performance and identify opportunities for optimization.

Role Description Own our marketing engine. Lead our team. Grow a brand people love. We are a fast-growing global pet brand. We work with a lean, tight-knit team of freelancers who operate more like a startup crew than a remote workforce. We communicate and move fast, and genuinely invest in the people we work with — from team trips to personal gestures that show we notice when someone goes above and beyond. It's not a transactional relationship. New team members in key roles like this one work directly with our CEO from day one. That's not just a perk — it's how we operate. This is a newly created, senior-level role. You'll be the person who owns our marketing strategy end-to-end — bridging creative, paid ads, organic, and CRO into one coherent, high-performing engine. You'll work directly with our CEO/founder and collaborate daily with our Marketing Executives. - Own and streamline the Ad Creative process — from brief to launch — coordinating with creators, editors, CRO, organic, and Paid Ads teams - Lead the marketing team: set direction, manage performance, raise the bar - Make strategic marketing decisions alongside the CEO and Marketing Executives - Test angles, own our target audience, and translate insights into action - Analyse ad performance and extract what actually matters - Stay ahead of creative trends and watch competitors closely - Build and maintain a dynamic tracking and performance system across the team - Keep branding consistent across every platform and touchpoint Qualifications - Pro-activity - Leadership - Planning & organising - Creativity - Ownership - Detail oriented - Innovative with trends - Data-driven Requirements - Spot a problem and fix it without being asked — you don't wait for permission - Have strong opinions and can defend them, but drop them fast when the data says otherwise - Are comfortable with changing goals, shifting priorities, and moving faster than feels safe - Use the hidden word "summer" in your application so we know you've read the whole post - Take direct feedback as a gift, not a dig - Want to earn significantly more by performing significantly better Benefits - Fully remote · Freelance contract (no maximum hours, work as much as you want) - Time tracking via our tool - NDA with non-compete clause required - Performance-based pay on top of hourly rate with high bonus potential - Direct access to CEO — no middle layers - Team trips and in-person meetups - Real team culture — not just a freelance gig - We reward people who earn it — and we mean it - Flexible remote work — results are what count

Role Description Focused on action packed, tense and competitive experiences, this is a role for an strategic brand marketer who loves exhilarating games like Hell Let Loose and WARDOGS. You’ll join our high stakes portfolio team and drive the brand marketing for several games within the portfolio; building the strategic brand foundations each title needs to succeed and developing the go-to-market campaigns that drive awareness, demand and ultimately commercial performance. You’ll work at the intersection of strategy and execution - setting brand direction, developing campaign plans, and collaborating with subject matter experts across Team17’s cross functional marketing team to bring everything to life. Your portfolio team consists of Community Management and Production who are your day-to-day partners, ensuring we’re building the best games for the right players and that our marketing is as strong as the products it supports. This role requires someone who can hold their own in multiple rooms at once. You’ll liaise with teams across Team17 as well as with the external developers we publish, which means your ability to build relationships, communicate clearly, influence stakeholders and balance competing priorities will be every bit as important as your marketing expertise. We’re looking for candidates with a genuine brand marketing background and strong understanding of the craft - marketers who understand and can demonstrate the value a strong brand brings to video game development and marketing. Qualifications - An experienced brand marketing background - you understand brand strategy, can build brand frameworks from scratch and know how to translate brand thinking into effective execution. - Demonstrable experience developing and executing go-to-market campaigns across multiple marketing disciplines and channels, from early planning through to post-launch analysis. - Experience in the games industry, whether from a publisher, developer or specialist agency. A deep personal passion for games and genuine knowledge of the gaming landscape are non-negotiable. - A track record of managing multiple projects and priorities simultaneously, delivering high-quality work under pressure and to deadlines. Requirements - Develop deep knowledge of your target player audiences through research and insights, using this to champion the player throughout development and marketing. - Build and manage the brand strategy for each of your products, including brand positioning, the brand framework, tone of voice and brand visual identity, providing the strategic foundation for all downstream marketing activity. - Identify and articulate a compelling product truth, USPs and product positioning, ensuring each title is set apart from competitors and clearly understood by both internal teams and players. - Use brand, player and market insights to help developers tune their game for the greatest impact. - Act as the internal champion for your brands, keeping the wider business and partners informed and excited about your products. - Develop comprehensive go-to-market strategies for your products, covering the full arc from pre-launch awareness through to launch and live operations. - Build integrated campaign plans in close collaboration with subject matter experts in the cross functional marketing team, including social media, influencer, PR, community, lifecycle and paid media specialists ensuring a joined-up approach to every release. - Lead campaign kick-off meetings, briefing the wider marketing team on upcoming launches and aligning all stakeholders on objectives, messaging and timing. - Drive marketing asset briefing, creation and approval, working with internal creative teams and external agencies to ensure the highest quality output. - Manage marketing budgets for your titles - building plans, tracking spends and ensuring resources are deployed effectively to maximise impact and return. - Monitor and report on campaign performance against agreed KPIs, using data and insights to optimise activity in-flight and sharpen future strategies. - Partner closely with Community Managers to ensure player communities are engaged, informed and properly represented in strategic decisions from the earliest stages. - Work alongside Producers and development teams to deeply understand each product’s features, development milestones and unique qualities - becoming the marketing voice within those relationships. - Build and maintain strong, trust-based relationships with external game developers, representing Team17’s publishing values and ensuring developers feel like genuine partners in their game’s success. - Liaise effectively with teams across the Team17 business - including sales, marketing, release management etc - ensuring marketing activity is aligned and supported across the organisation. - Manage upwards and sideways with confidence, communicating progress, surfacing risks early and influencing decisions through well-reasoned, data-supported arguments. - Lead or commission market intelligence and player insight initiatives that inform brand, product and campaign decisions. - Conduct ongoing competitive analysis, monitoring market trends and rival titles to identify opportunities and threats. - Drive post-campaign retrospectives, capturing honest learnings and feeding them back into future planning to continuously raise the bar. Company Description

• Develop deep knowledge of your target player audiences through research and insights, using this to champion the player throughout development and marketing. • Build and manage the brand strategy for each of your products, including brand positioning, the brand framework, tone of voice and brand visual identity, providing the strategic foundation for all downstream marketing activity. • Identify and articulate a compelling product truth, USPs and product positioning, ensuring each title is set apart from competitors and clearly understood by both internal teams and players. • Use brand, player and market insights to help developers tune their game for the greatest impact. • Act as the internal champion for your brands, keeping the wider business and partners informed and excited about your products. • Develop comprehensive go-to-market strategies for your products, covering the full arc from pre-launch awareness through to launch and live operations. • Build integrated campaign plans in close collaboration with subject matter experts in the cross functional marketing team, including social media, influencer, PR, community, lifecycle and paid media specialists ensuring a joined-up approach to every release. • Lead campaign kick-off meetings, briefing the wider marketing team on upcoming launches and aligning all stakeholders on objectives, messaging and timing. • Drive marketing asset briefing, creation and approval, working with internal creative teams and external agencies to ensure the highest quality output. • Manage marketing budgets for your titles - building plans, tracking spends and ensuring resources are deployed effectively to maximise impact and return. • Monitor and report on campaign performance against agreed KPIs, using data and insights to optimise activity in-flight and sharpen future strategies. • Partner closely with Community Managers to ensure player communities are engaged, informed and properly represented in strategic decisions from the earliest stages. • Work alongside Producers and development teams to deeply understand each product’s features, development milestones and unique qualities - becoming the marketing voice within those relationships. • Build and maintain strong, trust-based relationships with external game developers, representing Team17’s publishing values and ensuring developers feel like genuine partners in their game’s success. • Liaise effectively with teams across the Team17 business - including sales, marketing, release management etc - ensuring marketing activity is aligned and supported across the organisation. • Manage upwards and sideways with confidence, communicating progress, surfacing risks early and influencing decisions through well-reasoned, data-supported arguments. • Lead or commission market intelligence and player insight initiatives that inform brand, product and campaign decisions. • Conduct ongoing competitive analysis, monitoring market trends and rival titles to identify opportunities and threats. • Drive post-campaign retrospectives, capturing honest learnings and feeding them back into future planning to continuously raise the bar.