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Anecdotes

Data Driven GRC Automation

Content Marketing Manager

Content Marketing ManagerContent Marketing ManagerOtherRemoteMid LevelTeam 51-200H1B SponsorCompany SiteLinkedIn

Location

United States

Posted

151 days ago

Salary

0

Seniority

Mid Level

Bachelor Degree2 yrs expEnglish

Job Description

Content Marketing Manager

Anecdotes

• Develop and implement a comprehensive content strategy aligned with business goals (brand awareness, demand generation, lead nurturing, thought leadership). • Own the editorial calendar: plan, create, publish, and promote content across channels (blog, website, email, social media, maybe whitepapers / case studies / guides). • Use AI tools as a core part of your content workflow from research and outlining to drafting, optimization, and repurposing. • Write and edit clear, compelling content: blog posts, SEO-optimized articles, email copy, social posts, website copy, video scripts and collaborate with designers when needed. • Collaborate cross-functionally: work closely with product marketing (to understand features, use cases, differentiators), brand (for tone/voice) demand gen / field marketing (for campaigns), sales / customer success if needed. • Translate complex technical / GRC / cyber-security concepts into accessible, audience-friendly content that resonates with decision-makers as well as practitioners. • Track performance of content (engagement, traffic, lead conversion, SEO rankings, email open/click, social metrics), derive insights and iterate. • Stay on top of AI and industry trends to inform content ideas and keep our content relevant.

Job Requirements

  • 2+ years of content marketing, content writing, or similar experience in B2B tech in the Cyber/GRC space (Must have)
  • Strong writing and editing skills with a portfolio that demonstrates range
  • Ability to think strategically and tactically: you can contribute to content strategy and also get in the weeds with execution.
  • Experience working cross-functionally with product, sales, and marketing teams
  • Comfortable working in a fast-paced startup environment with a hands-on attitude; ability to multitask, move quickly, and adapt.

Benefits

  • Health insurance
  • Flexible work arrangements

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