About Nood Nood is building the next generation of beauty-tech: powerful at-home devices and high-performance skincare that actually deliver. We sit at the intersection of beauty, technology, and modern aesthetics, with a brand that feels as considered as the products themselves. As we scale, we’re investing in tighter performance execution across the highest-intent acquisition surfaces: Google (DTC) and Amazon / marketplaces (retail media). We’re hiring a dedicated owner to run these channels with rigor, create repeatable structure, and translate performance into clear actions the broader team can use. Role Overview The Performance Search & Marketplaces (PPC) Lead is a hands-on, highly analytical operator who owns PPC across Google Ads and Amazon Sponsored Ads end-to-end. This person is responsible for account architecture, day-to-day optimization, and a disciplined testing cadence that drives profitable growth. What You’ll Own You will: - Own Google Ads (Search, Shopping, Performance Max, YouTube/Discovery where appropriate) for DTC acquisition and efficiency. - Own Amazon Sponsored Ads (Sponsored Products, Sponsored Brands, Sponsored Display) to drive profitable marketplace growth and support launches and tentpole moments. - Build and maintain clean account structure, consistent naming, and a documented testing roadmap. - Deliver weekly channel scorecards and insights: what moved, why it moved, and what we’re changing next. - Translate ad + search term learnings into clear cross-functional priorities for: - creative testing briefs (hooks, angles, claims, formats) - landing page focus areas (CRO inputs) - Amazon listing optimization (titles, imagery, A+ inputs, pricing/promo recommendations) Key Responsibilities 1) Google Ads Ownership (DTC Acquisition) - Own strategy and execution across Search + Shopping/PMax (and additional formats when they clearly contribute). - Build and refine account architecture: match-type strategy, campaign segmentation, audience layering, exclusions, geo/device decisions, and budget pacing. - Drive efficiency improvements through query mining, negatives, bidding strategy, feed quality enhancements, and landing page alignment. - Identify and communicate the most important CRO opportunities based on intent + funnel performance (LP mismatch, message mismatch, offer mismatch). - Maintain disciplined testing: clear hypotheses, measurable success criteria, and a weekly test roadmap. 2) Amazon / Marketplace Advertising (Retail Media) - Own Sponsored Ads performance across SP/SB/SD: keyword strategy, product targeting, competitor conquesting, and brand defense. - Establish repeatable playbooks for: - new SKU launches - promo and tentpole moments (Prime Day, BFCM, seasonal events) - budget pacing and spend efficiency during high-volume windows - Provide actionable listing optimization inputs based on search term + ad performance (images, titles, A+ content themes, and sequencing). - Build a reporting cadence that highlights what matters: incremental opportunities, waste, gaps in coverage, and the “next best actions.” 3) Measurement, Reporting, and Performance Narratives (Shopify + Triple Whale) - Use Shopify + Triple Whale (and platform-native reporting) to monitor performance and interpret attribution with a pragmatic, operator mindset. - Produce a weekly scorecard that includes: - spend, revenue, efficiency (ROAS/MER where applicable), contribution-margin orientation - CAC proxy and cohort-quality signals where available - query/keyword and product target insights (winners/losers) - what changed, why, and what’s next - Maintain clean tracking hygiene and consistent reporting definitions (so leadership can trust the numbers and act quickly). - Forecast spend and results, communicate tradeoffs and confidence levels, and flag inventory/promo risks early. 4) Cross-Functional Collaboration - Partner with Creative (performance + brand) to turn channel learnings into sharper briefs, better hooks, and faster iteration loops. - Partner with Marketplaces to align on promo calendar, SKU priorities, and listing readiness. - Partner with Ops/Finance to ensure growth stays inside margin and inventory guardrails. - Coordinate with Lifecycle/CRM leadership (internal + agency) to ensure PPC cohorts are high-quality and retargeting is strategically aligned. What Success Looks Like First 30 Days: Stabilize + Build Structure - Audit and rebuild/clean core Google and Amazon account architecture where needed. - Establish consistent naming, budgets, and a testing cadence. - Ship a weekly reporting format that leadership can rely on without interpretation gymnastics. - Identify and communicate the top 5 leverage points across feeds/listings/landing pages that will improve CVR and efficiency. Days 31–60: Improve Efficiency + Increase Signal - Demonstrate clear efficiency improvements via query control, targeting refinement, and waste reduction. - Deliver 6–10 documented tests with decisions (keep/kill/iterate) and measurable learnings. - Provide recurring creative and onsite insights that translate into visible changes in performance output. Days 61–90: Scale with Guardrails + Codify Playbooks - Expand what works and codify repeatable playbooks for: launches, promos, and scaling budgets responsibly. - Improve predictability: leadership understands what’s happening, why, and what to do next. - Propose expansion into additional retail media surfaces (e.g., Walmart Ads) only if Google + Amazon fundamentals are stable and profitable. Who You Are - You’re an operator: you like clean structure, clear hypotheses, daily optimization, and disciplined testing. - You can translate data into decisions and communicate crisply to executives and creative partners. - You’re pragmatic about attribution and focus on what’s controllable and repeatable. - You thrive in lean, fast-moving environments where you own outcomes and move quickly.

About Nood Nood is building the next generation of beauty-tech: powerful at-home devices and high-performance skincare that actually deliver. We sit at the intersection of beauty, technology, and modern aesthetics, with a brand that feels as considered as the products themselves. As we scale, we’re investing in tighter performance execution across the highest-intent acquisition surfaces: Google (DTC) and Amazon / marketplaces (retail media). We’re hiring a dedicated owner to run these channels with rigor, create repeatable structure, and translate performance into clear actions the broader team can use. Role Overview The Performance Search & Marketplaces (PPC) Lead is a hands-on, highly analytical operator who owns PPC across Google Ads and Amazon Sponsored Ads end-to-end. This person is responsible for account architecture, day-to-day optimization, and a disciplined testing cadence that drives profitable growth. What You’ll Own You will: - Own Google Ads (Search, Shopping, Performance Max, YouTube/Discovery where appropriate) for DTC acquisition and efficiency. - Own Amazon Sponsored Ads (Sponsored Products, Sponsored Brands, Sponsored Display) to drive profitable marketplace growth and support launches and tentpole moments. - Build and maintain clean account structure, consistent naming, and a documented testing roadmap. - Deliver weekly channel scorecards and insights: what moved, why it moved, and what we’re changing next. - Translate ad + search term learnings into clear cross-functional priorities for: - creative testing briefs (hooks, angles, claims, formats) - landing page focus areas (CRO inputs) - Amazon listing optimization (titles, imagery, A+ inputs, pricing/promo recommendations) Key Responsibilities 1) Google Ads Ownership (DTC Acquisition) - Own strategy and execution across Search + Shopping/PMax (and additional formats when they clearly contribute). - Build and refine account architecture: match-type strategy, campaign segmentation, audience layering, exclusions, geo/device decisions, and budget pacing. - Drive efficiency improvements through query mining, negatives, bidding strategy, feed quality enhancements, and landing page alignment. - Identify and communicate the most important CRO opportunities based on intent + funnel performance (LP mismatch, message mismatch, offer mismatch). - Maintain disciplined testing: clear hypotheses, measurable success criteria, and a weekly test roadmap. 2) Amazon / Marketplace Advertising (Retail Media) - Own Sponsored Ads performance across SP/SB/SD: keyword strategy, product targeting, competitor conquesting, and brand defense. - Establish repeatable playbooks for: - new SKU launches - promo and tentpole moments (Prime Day, BFCM, seasonal events) - budget pacing and spend efficiency during high-volume windows - Provide actionable listing optimization inputs based on search term + ad performance (images, titles, A+ content themes, and sequencing). - Build a reporting cadence that highlights what matters: incremental opportunities, waste, gaps in coverage, and the “next best actions.” 3) Measurement, Reporting, and Performance Narratives (Shopify + Triple Whale) - Use Shopify + Triple Whale (and platform-native reporting) to monitor performance and interpret attribution with a pragmatic, operator mindset. - Produce a weekly scorecard that includes: - spend, revenue, efficiency (ROAS/MER where applicable), contribution-margin orientation - CAC proxy and cohort-quality signals where available - query/keyword and product target insights (winners/losers) - what changed, why, and what’s next - Maintain clean tracking hygiene and consistent reporting definitions (so leadership can trust the numbers and act quickly). - Forecast spend and results, communicate tradeoffs and confidence levels, and flag inventory/promo risks early. 4) Cross-Functional Collaboration - Partner with Creative (performance + brand) to turn channel learnings into sharper briefs, better hooks, and faster iteration loops. - Partner with Marketplaces to align on promo calendar, SKU priorities, and listing readiness. - Partner with Ops/Finance to ensure growth stays inside margin and inventory guardrails. - Coordinate with Lifecycle/CRM leadership (internal + agency) to ensure PPC cohorts are high-quality and retargeting is strategically aligned. What Success Looks Like First 30 Days: Stabilize + Build Structure - Audit and rebuild/clean core Google and Amazon account architecture where needed. - Establish consistent naming, budgets, and a testing cadence. - Ship a weekly reporting format that leadership can rely on without interpretation gymnastics. - Identify and communicate the top 5 leverage points across feeds/listings/landing pages that will improve CVR and efficiency. Days 31–60: Improve Efficiency + Increase Signal - Demonstrate clear efficiency improvements via query control, targeting refinement, and waste reduction. - Deliver 6–10 documented tests with decisions (keep/kill/iterate) and measurable learnings. - Provide recurring creative and onsite insights that translate into visible changes in performance output. Days 61–90: Scale with Guardrails + Codify Playbooks - Expand what works and codify repeatable playbooks for: launches, promos, and scaling budgets responsibly. - Improve predictability: leadership understands what’s happening, why, and what to do next. - Propose expansion into additional retail media surfaces (e.g., Walmart Ads) only if Google + Amazon fundamentals are stable and profitable. Who You Are - You’re an operator: you like clean structure, clear hypotheses, daily optimization, and disciplined testing. - You can translate data into decisions and communicate crisply to executives and creative partners. - You’re pragmatic about attribution and focus on what’s controllable and repeatable. - You thrive in lean, fast-moving environments where you own outcomes and move quickly.

• Architecting the Next Chapter of ShareGate as the Director of Account Management. • Manage a team of two managers overseeing Account Management and Renewal squads. • Build the AI-augmented expansion playbook for customer health monitoring and predictive cross-sell signals. • Define how to cross-sell new products (Protect and Backup). • Develop scalable structures for enterprise account planning to automated SMB motions.

• Identify and secure new business opportunities by developing a robust pipeline of potential clients across Worldsensing sectors (Civil Engineering, Oil & Gas, Mining, Environment) in the Indian market • Conduct in-depth market research to uncover customer needs, emerging trends, and opportunities for product or service alignment, ensuring solutions are tailored for high-value impact • Build and nurture long-term client relationships by consistently delivering exceptional service and addressing customer requirements proactively • Develop and execute strategic sales and marketing plans to penetrate new markets while driving revenue growth and maintaining profitability within allocated budgets • Collaborate with distributors to optimize performance, enhance market reach, and deliver actionable insights to management based on ongoing performance reviews • Represent the company at international conferences, trade shows, and client meetings to expand the brand presence and foster business development opportunities