• Build a repeatable ABM engine • Design and scale Time Doctor’s account-based motion into a measurable system • Translate intent and behavioral signals into Marketing Qualified Accounts • Run vertical programs across Healthcare, Financial Services, Insurance, BPO and other priority industries • Develop persona-level messaging across buying groups in partnership with Product Marketing • Work weekly with SDRs and Sales on shared account planning and pipeline reviews • Create account-level targeting, sequencing, retargeting, and personalization strategies • Drive paid acquisition that supports both PLG and sales • Own paid strategy across Google, LinkedIn, Meta, and emerging B2B channels

Overview of Watson Institute Watson Institute powers transformative Fellowships in partnership with leading corporations and foundations to support highly promising entrepreneurs and leaders from underserved backgrounds. The Fellowships provide proven entrepreneurship and leadership skills training, committed mentorship, community development stipends, long-term Alumni support, and access to a global community of peers, mentors, and opportunities. In partnership with Google, JPMorganChase Foundation, Walmart.org, Wells Fargo, Ford Philanthropy, SAP, Truist Foundation, BMO, Comcast, Western Union, and several private foundations, Watson Institute’s programs will reach over 2,400 rising leaders this year. Alumni of Watson Institute’s Fellowships have raised over $190 million, created over 2,300 paid jobs, and impacted over 11 million people around the world through initiatives they have helped lead. 93% of Watson Institute alums are employed, continuing their education, or building a venture. 85% of Watson Institute Alumni use a skill they learned while in a Watson Institute-powered program up to 12 years later. Watson Institute’s Alumni have been selected to Y Combinator, the Echoing Green Fellowship, and 11 have been named to Forbes’ 30 under 30 lists. Alums continue their education at Harvard University, New York University, and Princeton University, among others. Search Lead (Contractor Role) - Mission Statement The primary mission of the Search Lead is to recruit and select highly promising, rising entrepreneurs and leaders for a Fellowship powered by Watson Institute. Working independently in your assigned geography, you will build a robust network of local nominators, partner organizations, and community influencers, conduct direct outreach to prospective Fellows, and host virtual and in-person recruitment events. This is a performance-based role measured by consistent activity and demonstrated results: partnerships established, outreach conducted, events hosted, applications generated, interviews completed, and filling the Fellowship slots needed for the geography. The ideal candidate is a proactive relationship-builder who can design data-driven outreach approaches, manage candidate screening and preliminary interviews, and continuously optimize recruitment tactics to ensure a strong pipeline of Fellows aligned with Watson Institute's mission. Success requires the ability to work autonomously, meet weekly reporting expectations, and deliver recruitment outcomes in a fast-paced, goal-oriented environment.

Role Description If you’re a senior paid media leader who wants full accountability for growth, client outcomes, and team performance this role is designed for you. As Director of Paid Media, you will own the vision, performance, and revenue impact of the Paid Media department. This is a true P&L-owning senior leadership role. You are accountable for: - Protecting and improving net revenue retention (NRR) - Growing revenue within existing paid media client base - Ensuring our paid media service is best-in-class, scalable, and defensible - Building, coaching, and holding accountable a team of senior paid media experts You’ll manage up to four Associate Directors, work directly with executive stakeholders internally, and serve as a trusted advisor to senior client leaders. Core Responsibilities Reporting to the VP, Operations, you will be responsible and accountable for: - Net Revenue Retention & Revenue Growth - Proactively identify churn risk and lead corrective action - Own expansion strategy across the paid media client portfolio - Identify, forecast, and influence revenue growth opportunities within existing accounts - Ensure paid media directly contributes to client renewals and expansions - Department Vision & Service Excellence - Translate that vision into clear quarterly priorities, KPIs, and execution plans - Ensure service design, delivery quality, and outcomes meet our highest standards - Continuously evolve paid media offerings to stay competitive and relevant for B2B SaaS clients - Client Leadership & Advisory - Maintain senior relationships with CMOs, VPs of Marketing, and Revenue leaders - Act as a strategic advisor, not just a channel expert - Clearly communicate paid media performance in the context of pipeline, revenue, and business impact - Step in when accounts need senior-level leadership or course correction - Team Leadership & Talent Development - Hire, develop, and retain top-tier paid media leaders - Coach high performers toward greater scope and impact - Decisively manage underperformance, coaching up or coaching out as needed - Create clear career paths, expectations, and accountability across the department - Protect high-value clients through smart capacity planning and resourcing - Operational Rigor & Accountability - Own departmental P&L forecasting, capacity planning, and prioritization - Establish quality control and performance standards across all accounts - Ensure consistent execution while enabling experimentation and innovation - Use data to guide decisions, investments, and trade-offs What Success Looks Like (12 Months In) - Paid Media NRR is strong, predictable, and improving - Expansion revenue from existing paid media clients is increasing quarter-over-quarter - Clients view Paid Media as a core growth driver, not a commodity channel - Associate Directors operate autonomously with high accountability - Underperformance is addressed quickly; excellence is the norm - The Paid Media department has a clear POV and market reputation Qualifications - 7+ years of paid media experience, including 2+ years in B2B SaaS - 4+ years leading teams, including senior-level managers or leads - Proven experience managing enterprise paid media budgets ($50k+/month) - Demonstrated success driving expansion revenue and retention - Deep expertise in Google Ads and LinkedIn Ads; strong working knowledge of Meta - Strong understanding of pipeline, attribution, and revenue reporting - Experience partnering with Sales, RevOps, and Marketing leadership - Comfort operating in a fully remote, globally distributed environment - Drive results without the typical agency constraints - Work with premium B2B SaaS clients who respect expertise - Join a team with 3+ year average tenure and 70+ NPS - Advance your career without becoming purely managerial - Learn from top 1% SaaS marketing experts Core Values - Give a Sh!t - Always Be in It To Win It - Be Obsessed with Serving Others - Practice a Growth Mindset - When We Fail, We Don't Lose the Lesson Benefits - Competitive base salary + quarterly performance bonuses - 5 weeks paid time off - Flexible remote work (4-hour overlap with Americas time zones) - Comprehensive health benefits for Canadian residents - Regular in-person team meetups and annual retreat - Weekly 1:1 coaching and professional development - Work directly with clients (no account managers) Your Growth Trajectory Ready to level up your impact in B2B paid media? Join the team that's transforming how B2B SaaS companies approach paid acquisition.

• Own our entire paid acquisition strategy — with an initial focus on Google Search; • Research keywords, competitors, & customer pain points to build high-converting campaigns; • Write ads, set up campaigns, manage daily budgets, and monitor performance; • Optimize key pages (like pricing, signup, or onboarding) for higher conversion; • Run A/B tests on copy, CTAs, and landing pages — and report learnings clearly; • Build dashboards to track CAC, CPL, ROI, and LTV from paid channels; • Launch retargeting ads (e.g. Meta, YouTube) for visitors who didn’t convert; • Explore new paid channels (LinkedIn, Reddit, etc.) once core funnel is working; • Work with product marketing, design, and analytics to move fast and iterate weekly.