• Develop and execute the commercial strategy for EMEA, including market prioritization, territory planning, channel strategy, and resource allocation. • Own bookings, pipeline generation, forecast accuracy, and revenue growth throughout the EMEA region. • Collaborate with our Channel Manager to optimize distributor performance across EMEA. • Evaluate, develop, and hold distributors accountable for revenue performance, pipeline development, and market coverage. • Develop, train, and support distributor teams to maximize product knowledge, pipeline generation, and revenue performance. • Recruit, develop, and manage Regional Account Managers and Clinical Sales Specialists as the EMEA organization scales. • Manage direct sales activities in markets not covered by distributor partnerships. • Develop relationships with key opinion leaders, strategic reference sites, and leading academic institutions throughout EMEA. • Increase Radformation’s brand awareness and market presence through strategic marketing initiatives, customer advocacy programs, conference participation, and distributor enablement. • Develop and execute organizational growth plans for EMEA, including recruiting, training, and identifying regional support requirements. • Coordinate with Regulatory Affairs on market clearance activities and regional expansion priorities. • Travel throughout EMEA to support customers, distributors, conferences, and business development initiatives.

• Lead Radformation’s commercial growth strategy throughout the LATAM region • Drive revenue expansion through both direct sales and distributor partnerships • Develop and execute the commercial strategy for LATAM, including market prioritization, territory planning, channel strategy, and resource allocation • Own bookings, pipeline generation, forecast accuracy, and revenue growth throughout the LATAM region • Collaborate with our Channel Manager to optimize distributor performance across LATAM • Evaluate, develop, and hold distributors accountable for revenue performance, pipeline development, and market coverage • Develop, train, and support distributor teams to maximize product knowledge, pipeline generation, and revenue performance • Recruit, develop, and manage Regional Account Managers and Clinical Sales Specialists as the LATAM organization scales • Manage direct sales activities in markets not covered by distributor partnerships • Develop relationships with key opinion leaders, strategic reference sites, and leading academic institutions throughout LATAM • Increase Radformation’s brand awareness and market presence through strategic marketing initiatives, customer advocacy programs, conference participation, and distributor enablement • Develop and execute organizational growth plans for LATAM, including recruiting, training, and identifying regional support requirements • Coordinate with Regulatory Affairs on market clearance activities and regional expansion priorities • Travel throughout LATAM to support customers, distributors, conferences, and business development initiatives

• Develop and execute Radformation's international growth strategy, including market prioritization, channel strategy, headcount planning, budget and resource allocation, pricing and packaging, and expansion initiatives. • Lead and continue building Radformation’s international sales organization, with a focus on EMEA, APAC, and LATAM markets. • Own international bookings, pipeline generation, forecast accuracy, and annual operating plan performance. • Lead, coach, and develop international sales leaders and team members to drive performance and growth. • Build relationships with clinics and key stakeholders to expand Radformation’s global software user base. • Continue building and strengthening our international distribution network. • Assist with global distributor and channel partner strategy, including recruitment, onboarding, enablement, performance management, and contract negotiations. • Serve as the primary interface between International Sales, Marketing, Success, Support, and Product teams. • Own global regulatory submission prioritization and coordination with the Regulatory Affairs team. • Aggregate product feedback, competitive intelligence, and clinical insights from all regions to influence the product roadmap. • Develop global product messaging, value propositions, playbooks, and core processes that can be adapted for regional markets. • Lead and support clinical evidence and key opinion leader initiatives with strategic sites and partners to support growth and adoption. • Participate in the presentation of Radformation software through trade shows, onsite demonstrations, webinars, and remote screen shares.

• Provide consultative sales services to our partners – focused on educating customers on our retirement products and services. • Work collaboratively with the internal retirement plans sales team to ensure customer retention and satisfaction. • Develop and manage a large territory, uncovering new sources of business. • Ensure quota attainment to attain sales targets and drive customer satisfaction, utilizing the full range of resources The Standard provides. • Continually improve product knowledge, sales skills and competitive intelligence knowledge to effectively compete in your assigned market. • Proactively seek out opportunities to mentor others and improve practices to enhance the success of the local, regional and national sales team(s).