• Own the end-to-end event strategy that is aligned with overall marketing and business objectives. Source feedback & track metrics for all events and provide recommendations for new strategies to changing market landscapes and prior performances. • Design the full “event journey” from pre-event demand generation, the on-site experience, to the post-event sales sequence, bringing creativity and ideating on ways to optimize each touchpoint to drive increased awareness, lead gen, meetings booked or deal acceleration. • Continually identify new and innovative ways of executing event solutions while minimizing spend and maximizing ROI. • Manage a diverse portfolio of programs, including large-scale trade shows, conferences, executive summits, Sales Kickoffs (SKOs), and flagship customer events, ensuring alignment with company objectives, brand standards, and revenue goals. • Track and report event performance metrics; provide data-driven recommendations to continuously optimize strategy and spend. • Manage and mentor the events team, including direct oversight and training of the relevant team member(s), fostering a culture of collaboration, creativity, and excellence while guiding professional development, daily task prioritization, and the successful execution of high-impact event and field marketing initiatives. • Ensure each event aligns with brand guidelines and generates meaningful engagement. • Collaborate with internal stakeholders, including sales, product, creative, and content teams, to ensure seamless integration and alignment of marketing efforts with overall business goals • Move beyond logistics to design the full "event journey," including pre-event demand generation strategy, the on-site experience, and the post-event sequence to ensure full funnel strategy to support pipeline generation. • Collaborate with sales enablement to ensure seamless handoff from marketing event to sales pipeline with communications around the value proposition and effective follow up of each event. • Partner directly with Marketing Operations to ensure the data flow—from initial scan/lead capture to closed-won deal—is accurate, visible, and optimized within the CRM. • Own & evolve the Event Standard Operating Procedures (SOPs), continuously updating and refining them to improve the marketing org's efficiency and scalability. • Manage budget tracking to plan: Assume management of the total Field and Event Marketing budget, including quarterly forecasting and tracking actual spend to budget. • Support Vendor Strategy & Negotiation: Support vendor coordination and evaluation, selection tracking, and high-level contract negotiations for all event-related vendors and agencies to ensure cost-efficiency and service quality.

• assesses and evaluates member needs and requirements to achieve and/or maintain optimal wellness state by guiding members/families toward and facilitating interaction with resources appropriate for the care and wellbeing of members • Provides specialized support for members receiving Long Term Services and Support (LTSS), with a focus on addressing health-related social needs (HRSNs), providing psychosocial support, and ensuring LTSS meets the member's service needs • May support members residing in NFs by building relationships with facility staff, advocating for member care (including access to needed behavioral health services) • Contacts members telephonically and face-to-face to establish goals and priorities, evaluate resources, develop plans of care, and identify LTSS providers and community partnerships to provide a combination of services and supports that best addresses the needs and goals of members and caregivers through person centered thinking approaches • Focuses on supporting members and/or caregivers utilizing an interdisciplinary approach in accessing long term services and support, social, housing, educational and other services, regardless of funding sources to meet their needs • Develops and modifies Individual Service Plans and involve applicable members of the care team in care planning (Informal caregiver coach, PCP, etc.)

Role Description You, as the Senior Field & Events Marketing Manager, will be a pivotal figure in our marketing team, owning the full event lifecycle from strategy and creative concept through flawless execution and post-event sales alignment. In this role, you’ll be both an IC executing all Field Events & a Manager of the Channel & Fed Events coordinator, driving the development and implementation of innovative marketing programs to promote our brand, products, and services at in-person events, ensuring our presence stands out and drives measurable results. What You Will Do - Event Strategy & Pipeline Impact: - Own the end-to-end event strategy that is aligned with overall marketing and business objectives. - Source feedback & track metrics for all events and provide recommendations for new strategies to changing market landscapes and prior performances. - Design the full “event journey” from pre-event demand generation, the on-site experience, to the post-event sales sequence. - Continually identify new and innovative ways of executing event solutions while minimizing spend and maximizing ROI. - Manage a diverse portfolio of programs, including large-scale trade shows, conferences, executive summits, Sales Kickoffs (SKOs), and flagship customer events. - Track and report event performance metrics; provide data-driven recommendations to continuously optimize strategy and spend. - Manage and mentor the events team, fostering a culture of collaboration, creativity, and excellence. - Ensure each event aligns with brand guidelines and generates meaningful engagement. - Collaborate with internal stakeholders to ensure seamless integration and alignment of marketing efforts with overall business goals. - Sales Strategy & Post-Event Alignment: - Design the full "event journey," including pre-event demand generation strategy, the on-site experience, and the post-event sequence. - Collaborate with sales enablement to ensure seamless handoff from marketing event to sales pipeline. - Strategy, Lifecycle Oversight & Process Optimization: - Partner directly with Marketing Operations to ensure the data flow is accurate, visible, and optimized within the CRM. - Own & evolve the Event Standard Operating Procedures (SOPs), continuously updating and refining them. - Financial & Resource Management: - Manage budget tracking to plan, including quarterly forecasting and tracking actual spend to budget. - Support vendor coordination and evaluation, selection tracking, and high-level contract negotiations for all event-related vendors. Qualifications - BA/BS degree or equivalent with working experience in B2B marketing and demand generation. - 6-8 years in marketing roles, with a focus on field and events marketing. - Proven experience in managing a team and delivering successful events. - Strategic thinker—not just an event executor. - Demonstrated ability to lead, motivate, and develop a team towards high performance. - Strong project management skills, capable of handling multiple projects simultaneously. - Excellent written and verbal communication skills. - Ability to think creatively and bring innovative ideas to event and field marketing strategies. - Proficiency in analyzing data and extracting actionable insights to drive continuous improvement. Benefits - Base Salary: $168,000 – $178,000 plus performance-based bonus or commission. - 401(k) with both Traditional and Roth options. - Flexible Spending Accounts (Health Care & Dependent Care). - Exceptional medical coverage, covering nearly 90% of premiums. - Health Reimbursement Arrangement (HRA) for medical deductible reimbursement. - 100% Employer-paid dental, vision, disability, and life insurance. - Voluntary benefits including life insurance, Hospital Indemnity, and Accident coverage. - Pet insurance. - Complimentary Calm app membership. - Flexible PTO. - Quarterly Wellness Weekends. - Remote work stipend. - Volunteer Time Allowance: 8 paid hours annually. - Continuous learning and development with full access to Udemy Business. - Clear paths for advancement and ongoing career development. - A collaborative, innovative, and remote-first environment.

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