Job Closed
This listing is no longer active.
SEO Strategy Lead
Location
United States
Posted
42 days ago
Salary
0
Seniority
Lead
No structured requirement data.
Job Description
SEO Strategy Lead
Global Payments Inc.
Role Description The SEO Strategy Lead translates business objectives into clear, actionable frameworks across product, engineering, content, and marketing—ensuring all digital initiatives are optimized for discoverability, search performance, and qualified top-of-funnel traffic generation. Strategic Leadership & Scope - Define the enterprise SEO vision and top-of-funnel strategy aligned to revenue and growth targets - Establish technical, content, and platform requirements for cross-functional teams - Guide prioritization and alignment across engineering, product, content, and marketing - Provide oversight on site architecture, migrations, and technical SEO frameworks (non-executional) - Set governance standards across Core Web Vitals, site performance, structured data (JSON-LD), and accessibility (WCAG 2.1) - Define KPI frameworks (CTR, crawl efficiency, indexation, engagement) to measure and optimize performance - Advise on complex SEO challenges, including YMYL considerations and algorithm impacts - Establish scalable strategies to capture incremental organic traffic (e.g., Google Discover, expansion plays) - Guide measurement frameworks leveraging GA4, Google Search Console, GTM, and automation tools - Provide strategic direction on infrastructure (LAMP/LEMP, Cloudflare) to support scalability and performance - Shape AI-enabled content strategy to expand search visibility and future-proof organic growth Company Description Global Payments Inc. is an equal opportunity employer. Global Payments provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex (including pregnancy), national origin, ancestry, age, marital status, sexual orientation, gender identity or expression, disability, veteran status, genetic information or any other basis protected by law. If you wish to request reasonable accommodations related to applying for employment or provide feedback about the accessibility of this website, please contact jobs@globalpayments.com .
Related Guides
Related Categories
Related Job Pages
More Strategy Jobs
Strategy Manager
green flexibilityBattery storage for a reliable & economical energy future. MORE THAN ENERGY. WE DELIVER STABILITY.
• Do you want to actively shape the energy transition and take on responsibility? • As a Strategy Manager, you help determine our strategic direction, prioritize goals and drive company-wide implementation • You are the link between the market, strategy and operational teams, ensuring ideas become real decisions and measurable progress • Further development of our corporate strategy in the area of large-scale battery storage and flexibility markets — with a focus on business model analysis • Market positioning and market developments • Translating strategic objectives into clear priorities for the teams • Supporting internal communication on strategic topics and moderating cross-functional strategy meetings • Preparing structured decision materials, analyses and management presentations for internal and external stakeholders • Working closely with different departments to embed market and strategy perspectives across the company, create focus and support implementation • Regular on-site presence at our headquarters in Kempten
Digital Strategy - CRM Lead
Sia PartnersSia Partners is a global management consulting firm that provides services to a range of industries, including energy, digital transformation, and finance sectors. Sia Partners pro
Title: Digital Strategy/CRM Lead- Location: US Remote Job Description: About Sia Experience Sia Experience is the full-service creative agency within Sia. In the SiaX-Creative business line, we combine creative, CX, marketing, and deep AI expertise with industry leading knowledge to deliver impactful, growth-focused solutions for our clients. By bringing together agencies known for creating standout work for leading brands, SiaX is a premier player in the creative and digital agency space-pairing the speed, creativity, and independence of top boutique shops with the reach and resources of a global network. At SiaX we're nimble, deeply collaborative, and known for delivering high-impact work with lean teams. As strategic partners to our clients, we focus on building brands and delivering growth for clients that are aiming to break through creative barriers and accelerate digital transformation. Job description Sia Title: Independent Contractor (1099) Project Title: Digital Strategy/CRM Lead Project Length: 6-8 weeks (July-Aug) Project Hours: Est: up to 40 hrs a week (MUST BE AVAILABLE DURING BUSINESS HOURS 9-5PM EST) Fixed Fee Range: Est: 10k-12k. Final compensation will be determined based on experience, skills and agreed-upon scope and monthly deliverables rather than tracked hours. This is a fixed-fee project, not an hourly engagement. You will be paid out monthly on a net 30 day schedule. Location: New York, NY or Remote We're looking for an experienced digital marketing strategist to provide coverage while we scale our strategy practice and backfill senior capacity. This is a temporary engagement running approximately 6-8 weeks, with some overlap for handoff and context-setting. The right person is comfortable operating across growth marketing, email and SEO - not necessarily as a deep specialist in each, but as a strategic lead who can keep momentum, support our strategists, and hold the standard of work our clients expect. Prior experience with Adobe Analytics, AJO and CJA is helpful in this role. Importantly, this is not a purely supervisory role - we expect our leaders stay close to the work and deliver as an individual contributor alongside the team. What coverage will include: - Growth marketing oversight - Serve as a strategic thought partner and quality check for our digital strategy team across several accounts, while also rolling up your sleeves to develop frameworks, shape briefs, and contribute directly to strategy deliverables when the work calls for it. - Email marketing oversight - Provide strategic direction across several accounts, shaping new initiatives with clients and translating them into operational plans. This role helps to guide ongoing task prioritization and stays close to the work throughout: reviewing copy, evaluating campaign architecture, and flagging any execution gaps before they reach the client. Includes overseeing and contributing to performance reporting, with the ability to present results and strategic implications directly to clients. - SEO leadership - Own strategic oversight on a handful of accounts, including hands-on maintenance of existing roadmaps, audit reviews, and prioritization guidance. You will serve as a translation layer between technical SEO specialists and client and internal teams. This includes contributing to bi-weekly performance reporting - pulling insights, identifying trends, translating data into clear recommendations - and being prepared to walk clients through performance in senior-level conversations. - Client-facing presence - Join key meetings as needed, leading senior-level conversations, and being prepared to present work - including performance updates that you've had a direct hand in shaping. - Cross-functional coordination - Collaborating actively with Paid Media, Creative, and Account leads to keep integrated workstreams moving - less about managing handoffs, more about being in the room and contributing to decisions. Qualifications - Available to work a full-time short-term contract role on EST hours - Proven experience leading digital strategy across integrated channels including CRM/email, SEO, and growth marketing within agency, consulting, or complex client-service environments - Strong understanding of lifecycle marketing, customer journeys, campaign architecture, and performance-driven digital strategy across enterprise or multi-stakeholder accounts - Hands-on experience reviewing performance data, extracting actionable insights, and translating analytics into strategic recommendations for clients and internal teams - Familiarity with Adobe Analytics, Adobe Journey Optimizer (AJO), and Customer Journey Analytics (CJA); ability to operate comfortably within modern martech and reporting ecosystems - Ability to confidently lead senior-level client conversations, present strategic recommendations, and guide workstreams with executive presence and sound judgment - Experience partnering cross-functionally with Paid Media, Creative, Account, and technical teams to keep integrated initiatives moving effectively - Comfortable operating as both a strategic lead and individual contributor - able to step into the work directly, shape deliverables, review outputs, and provide hands-on support where needed - Strong organizational and prioritization skills with the ability to manage multiple workstreams simultaneously in fast-moving environments with minimal oversight Additional information Diversity, Equity, Inclusion & Belonging At Sia, we believe in fostering a diverse, equitable and inclusive culture where our employees and partners are valued and thrive in a sense of belonging. We are committed to recruiting and developing a diverse network of employees and investing in their growth by providing unique opportunities for professional and cultural immersion. Our commitment toward inclusion motivates dynamic collaboration with our clients, building trust by creating an inclusive environment of curiosity and learning which affects lasting impact. Please visit our website for more information. Sia is an equal opportunity employer. All aspects of employment, including hiring, promotion, remuneration, or discipline, are based solely on performance, competence, conduct, or business needs. Work Authorization & Sponsorship At this time, Sia does not intend to pursue employment with applicants who will require now or in the future visa by our company for work authorization in the United States (i.e., H1-B visa, F-1 visa (OPT), TN visa, or any other non-immigrant status). About Sia Sia is a next-generation, global management consulting group. Founded in 1999, we were born digital. Today our strategy and management capabilities are augmented by data science, enhanced by creativity and driven by responsibility. We're optimists for change and we help clients initiate, navigate and benefit from transformation. We believe optimism is a force multiplier, helping clients to mitigate downside and maximize opportunity. With expertise across a broad range of sectors and services, our 3,000 consultants serve clients worldwide from 48 locations in 19 countries. Our expertise delivers results. Our optimism transforms outcomes.
Role Description - Strategic, technical and personnel management of the Pricing & Access Strategy team, focusing on drug launch strategies, price negotiations, reimbursement analyses and European market development. - Providing strategic advice to national and international pharmaceutical companies and biotechs on holistic market access strategies, pricing and reimbursement issues for innovative medicines. - Development of national and multinational integrated launch strategies and management of the implementation of market access launches. - Responsibility for product pricing strategies for Germany in close technical and strategic coordination with dossier preparation under Section 35a of the German Social Code, Book V (SGB V) and evidence generation, as well as for projects within the framework of price negotiations under Section 130b of the German Social Code, Book V (SGB V), including preparation, simulation and participation. - Evaluation of the commercial potential of innovative medicines for Germany and European markets (including the EU HTA context). - Continuous monitoring and analysis of health policy developments, as well as the design and evaluation of complex market analyses, stakeholder mappings and healthcare provision concepts. - Responsibility for project acquisition and the division’s tender strategy, including the evaluation of project enquiries, effort estimates and cost calculations. - Active involvement in shaping the division’s technical market positioning and service portfolio. - Representing the division to clients, external experts, scientific bodies and at national and international specialist events. - Contribution to European corporate strategy and health policy discussions, particularly in the context of EU HTA. Qualifications - A successfully completed degree (Master’s/Diploma) in health sciences, public health, medicine, pharmacy, economics or a comparable qualification. - Several years’ relevant professional experience in market access, pricing or the early benefit assessment of medicinal products, ideally with experience in consultancy. - A sound understanding of the structures of the German healthcare system and the relevant regulatory framework. - Experience in conducting price negotiations in accordance with Section 130b of the German Social Code, Book V. - Knowledge of national and European HTA procedures is an advantage (including EU HTA and Joint Clinical Assessments). - Leadership experience and a strong ability to develop teams. - Analytical mindset, a high degree of initiative and excellent presentation skills. - Fluency in spoken and written German and English at an academic level. Benefits - Opportunity to work on varied projects involving highly innovative medicines at the interface of HTA, pricing and real-world evidence. - An interdisciplinary, collaborative working environment with flat hierarchies, short decision-making processes and good career prospects. - Professional and personal development through challenging project work, plenty of scope for your own ideas and tailor-made training programs. - Flexible working arrangements, including the option to work remotely. - A permanent position with competitive remuneration, flexible working hours, 30 days’ holiday, plus additional time off on Christmas Eve and New Year’s Eve. Contact Information If this position appeals to you, we look forward to receiving your detailed application (cover letter, CV and references), stating your salary expectations and earliest possible starting date, either via the direct application form or by email to Ms Alina Weber (personal@iges.com). For further information, please contact Ms. Weber on 030/230 809-418.
Role Description To strengthen our team in the Pricing & Access Strategy department, we are looking for a Pricing & Access Strategy Lead (m/f/d) to join us as soon as possible at our offices in Berlin, Basel or Nuremberg. - Strategic, technical and personnel management of the Pricing & Access Strategy team, focusing on drug launch strategies, price negotiations, reimbursement analyses and European market development. - Providing strategic advice to national and international pharmaceutical companies and biotechs on holistic market access strategies, pricing and reimbursement issues for innovative medicines. - Development of national and multinational integrated launch strategies and management of the implementation of market access launches. - Responsibility for product pricing strategies for Germany in close technical and strategic coordination with dossier preparation under Section 35a of the German Social Code, Book V (SGB V) and evidence generation, as well as for projects within the framework of price negotiations under Section 130b of the German Social Code, Book V (SGB V), including preparation, simulation and participation. - Evaluation of the commercial potential of innovative medicines for Germany and European markets (including the EU HTA context). - Continuous monitoring and analysis of health policy developments, as well as the design and evaluation of complex market analyses, stakeholder mappings and healthcare provision concepts. - Responsibility for project acquisition and the division’s tender strategy, including the evaluation of project enquiries, effort estimates and cost calculations. - Active involvement in shaping the division’s technical market positioning and service portfolio. - Representing the division to clients, external experts, scientific bodies and at national and international specialist events. - Contribution to European corporate strategy and health policy discussions, particularly in the context of EU HTA. Qualifications - A successfully completed degree (Master’s/Diploma) in health sciences, public health, medicine, pharmacy, economics or a comparable qualification. - Several years’ relevant professional experience in market access, pricing or the early benefit assessment of medicinal products, ideally with experience in consultancy. - A sound understanding of the structures of the German healthcare system and the relevant regulatory framework. - Experience in conducting price negotiations in accordance with Section 130b of the German Social Code, Book V. - Knowledge of national and European HTA procedures is an advantage (including EU HTA and Joint Clinical Assessments). - Leadership experience and a strong ability to develop teams. - Analytical mindset, a high degree of initiative and excellent presentation skills. - Fluency in spoken and written German and English at an academic level. Benefits - Opportunity to work on varied projects involving highly innovative medicines at the interface of HTA, pricing and real-world evidence. - An interdisciplinary, collaborative working environment with flat hierarchies, short decision-making processes and good career prospects. - Professional and personal development through challenging project work, plenty of scope for your own ideas and tailor-made training programs. - Flexible working arrangements, including the option to work remotely. - A permanent position with competitive remuneration, flexible working hours, 30 days’ holiday, plus additional time off on Christmas Eve and New Year’s Eve. Contact Information If this position appeals to you, we look forward to receiving your detailed application (cover letter, CV and references), stating your salary expectations and earliest possible starting date, either via the direct application form or by email to Ms Alina Weber (personal@iges.com). For further information, please contact Ms. Weber on 030/230 809-418.

