• Create innovative research content for Manufacturing CIOs and AI Leaders • Develop new research ideas and actionable approaches to client needs • Analyze client challenges • Assist Manufacturers in their digitalization and AI Journeys • Collaborate with Team Managers and Research Cohort Leads

• Create innovative, thought provoking, and highly leveraged “must-have insights” content • Develop new insights and ideas through thought leadership and offer compelling, actionable approaches to client's needs and requests that accelerate the client's ability to act • Develop in-depth analysis to identify the root cause of a client’s barriers or overall needs and reframe thinking to drive strategy forward • Demonstrate thought leadership in establishing insights positions across a team of analysts • Research, analyze and predict market trends and shifts to provide clients and vendors with actionable insights • Provide clients and prospects with actionable advice aligned to their designated content area via virtual or face-to-face interactions • Create and deliver high value presentation materials on and off stage for Gartner events, industry and professional association conferences, and client briefings • Support BTI and Sales: Provide sales support serving as voice of the market to help Insights teams create content and to drive engagement with clients to make progress against their critical priorities to grow their business • Build credibility as an industry expert to represent Gartner insights, methodology and strategy • Actively participate in innovation, ideation, and research discussions and collaborate effectively with peers in the Insights community

• Account Setup & Optimization - Configure and optimize customer accounts to ensure the best foundation for AI performance. Interpret key data to improve setup and support ongoing AI optimization. • LLM Prompt Optimization - Design, test, and refine prompts to get high-quality outputs from large language models—ensuring results align with customer goals and industry standards. • Customer Engagement & Strategy - Serve as the primary service advisor for your customers. Deliver actionable insights, performance reviews, and monthly deliverables (e.g., reports, strategy briefs, optimization plans). • Insights & Storytelling - Turn complex data into clear, strategic recommendations using presentations, dashboards, and written narratives tailored to different stakeholders (including executives). • Cross-functional Collaboration - Partner with product and account teams to feed customer insights into roadmap planning and improve overall service delivery. • Customer Education - Contribute to enablement initiatives by creating data-driven best practices, case studies, and onboarding resources. • Trend Monitoring - Stay up-to-date on AI, marketing analytics, and AEO/GEO trends to keep customers informed and ensure Bluefish remains ahead of the curve.

• Strategic AI Marketing Advisory – Serve as a senior advisor to customer executives, shaping their AI Marketing adoption roadmap and ensuring Bluefish solutions deliver measurable impact. • EMEA Customer Relationships – Own strategic relationships with key enterprise accounts across the region, delivering executive-level insights, quarterly business reviews (QBRs), and tailored optimization plans that drive retention and growth. • Market Intelligence – Stay ahead of AI, SaaS, SEO, and marketing technology trends—specifically regarding European market dynamics—bringing forward-looking insights to customers and helping Bluefish anticipate industry shifts. • Innovation & Best Practices – Identify and codify patterns from customer engagements to shape Bluefish’s global best practices, thought leadership, and playbooks for AI-powered performance. • Cross-functional Partnership – Collaborate with our NYC-based business operations and Berlin-based engineering teams to bring customer feedback into product strategy, ensuring alignment between European customer needs and Bluefish’s roadmap. • Operational Excellence & Scalability – Responsible for designing and implementing scalable internal operational playbooks. You will streamline delivery processes to provide high-quality, high-value strategic outputs for clients with increased speed. • Product Strategy Partnership – Act as the "voice of the customer" for our engineering and product teams. You will translate frontline client challenges into product feedback/requirements, helping prioritize features that solve real-world AI marketing hurdles.