• Develop and lead social media strategies across multiple client accounts. • Translate business objectives into actionable social marketing plans that drive measurable outcomes. • Identify opportunities for audience growth, content innovation, community development, and platform expansion. • Create strategic frameworks that improve consistency and elevate thinking across the agency. • Serve as a trusted advisor to client stakeholders. • Lead strategic conversations, planning sessions, workshops, and quarterly business reviews. • Challenge assumptions when necessary and provide recommendations backed by data, experience, and sound judgment. • Build relationships that position Sociallyin as a strategic partner, not just a vendor. • Turn performance data into actionable recommendations. • Monitor platform changes, consumer behavior shifts, emerging trends, and competitive activity. • Identify what matters, what doesn't, and where clients should focus next. • Help clients understand not only what happened but why it happened. • Help shape Sociallyin's point of view on social media marketing. • Bring new ideas to the table. • Challenge existing processes. • Help us stay ahead of where social media is going. • Mentor junior strategists, account managers, and other team members. • Share knowledge, provide coaching, and help raise the strategic standard across the agency. • Contribute to building a stronger strategy department over time. • Partner with leadership and sales teams during pitches and proposal development. • Help prospective clients understand the value of strategic social media thinking. • Contribute ideas that help us win larger and more sophisticated opportunities.

• Create, execute, and oversee the daily social media strategy across multiple platforms (Facebook, Instagram, Threads, X, BlueSky, TikTok, LinkedIn) for your assigned tech brand(s) • Schedule and manage daily content drops including breaking tech news, evergreen tutorials, product reviews, and recirculated top-performing posts • Collaborate closely with the Editorial team and Social Coordinator to streamline workflows and adapt instantly to fast-breaking tech updates • Write engaging, platform-tailored captions and copy that accurately leverage each brand's unique voice and style • Utilize the TrueAnthem scheduling tool and Media Library system to efficiently tag, sort, and organize content assets • Track and grow relevant performance metrics across all active social media channels

• Build and own a social content engine that consistently increases reach, engagement, and brand trust across priority channels (ex: Instagram, TikTok, YouTube Shorts). • Create and manage a clear, realistic content calendar that connects launches, promos, and evergreen storytelling • Write high-performing captions, hooks, and community prompts that match the brand voice and drive action • Publish, schedule, and optimize content (format, timing, hashtags/SEO, trends) based on what the data says is working • Lead community management: respond with warmth and accuracy, escalate issues appropriately, and turn comments/DMs into insights • Partner with creators/influencers and UGC contributors to source, brief, and repurpose content (with usage rights tracked and organized) • Track performance weekly (growth, engagement, CTR, saves, watch time) and turn results into clear recommendations • Work smoothly with designers, editors, and marketing leads to ship content on time without sacrificing quality • Stay current on platform changes and beauty content trends, then test quickly and report what you learn

• Build and own a social content engine that consistently increases reach, engagement, and brand trust across priority channels (ex: Instagram, TikTok, YouTube Shorts). • Create and manage a clear, realistic content calendar that connects launches, promos, and evergreen storytelling • Write high-performing captions, hooks, and community prompts that match the brand voice and drive action • Publish, schedule, and optimize content (format, timing, hashtags/SEO, trends) based on what the data says is working • Lead community management: respond with warmth and accuracy, escalate issues appropriately, and turn comments/DMs into insights • Partner with creators/influencers and UGC contributors to source, brief, and repurpose content (with usage rights tracked and organized) • Track performance weekly (growth, engagement, CTR, saves, watch time) and turn results into clear recommendations • Work smoothly with designers, editors, and marketing leads to ship content on time without sacrificing quality • Stay current on platform changes and beauty content trends, then test quickly and report what you learn