• Own and execute our organic growth strategy across SEO, answer engine optimization (AEO), organic social, and content distribution. • Develop high-quality content — articles, landing pages, social posts, and distribution assets — that ranks, gets cited, and drives qualified traffic. • Run technical and on-page SEO: keyword research, site structure, internal linking, metadata, and content optimization for organic search. • Optimize our content to be surfaced and cited by AI answer engines and LLMs, an increasingly important discovery channel. • Manage and grow organic social channels, building distribution playbooks that extend the reach of every piece of content. • Track, measure, and report on organic performance, and turn what you learn into the next round of work. • Collaborate with product and other marketing functions to ship content that's both well-crafted and well-targeted — including owning design direction by prompting and reviewing AI-generated or outsourced visuals. • Bring experience building organic channels from scratch or scaling them meaningfully — whether that's 0 to 1 (establishing what didn't exist) or 1 to 10 (accelerating what's already working).

• Develop digital content strategies aligned to commercial growth priorities, integrated campaigns, and buyer journey stages • Translate product positioning and campaign strategy into conversion-oriented digital experiences • Own development and optimization of campaign assets including landing pages, emails, digital content across channels • Support website engagement and conversion strategies focused on lead capture, CRO, and user experience optimization • Monitor website and landing page performance metrics and recommend optimization opportunities

Role Description The Copy & Content Intern will support the Growth and Creative teams in creating high-performing copy across paid advertising channels, landing pages, and digital marketing campaigns. This role is ideal for someone who is passionate about marketing, advertising, and consumer psychology, and wants hands-on experience writing copy that drives clicks, engagement, and conversions. You will work closely with Paid Media, Creative, and Growth teams to develop ad creatives, landing page content, and marketing assets while learning how data, experimentation, and messaging influence business outcomes. Accountabilities - Paid Media Copy Execution - Write high-performing ad copy for Google Ads, Meta Ads, and TikTok Ads. - Produce multiple copy variations to support A/B testing and campaign iteration. - Apply platform best practices (hooks, CTAs, formatting, policy compliance). - Collaborate with designers and editors to align copy with visual storytelling. - Website & Landing Page SEO Content - Write SEO-optimised landing pages that balance search intent with conversion. - Produce content for core website pages, campaign landing pages, and SEO pages. - Apply SEO fundamentals including keyword placement, headings, meta tags, and structure. - Translate search intent into clear value propositions and CTAs. - Creative & Conversion Copywriting - Craft conversion-focused copy for websites, ads, emails, banners, and social media. - Translate product features into clear benefits and persuasive messaging. - Support CRO initiatives to improve CTR, CVR, and engagement. - Maintain consistent brand voice across multiple Valerie partner brands. - UX, CRO & Content Optimisation - Collaborate with UX and Web teams on messaging hierarchy and CTA clarity. - Write copy for landing pages, wireframes, and testing environments. - Use insights from analytics and A/B tests to optimise messaging performance. - Content Quality & Systems - Ensure copy aligns with brand voice, creative frameworks, and platform standards. - Maintain high standards for grammar, clarity, and accuracy. - Support competitive copy reviews and channel-specific messaging guidelines. - Assess brand content and suggest improvements across SEO, newsletters, blogs, and marketing content. Qualifications - Strong written English and attention to detail. - Interest in advertising, performance marketing, and digital growth. - Basic understanding of social media advertising platforms such as Meta, Google, TikTok, or YouTube. - Ability to write clear, concise, and persuasive copy. - Strong research skills and curiosity about consumer behaviour. - Ability to manage multiple tasks in a fast-paced environment. - Familiarity with Google Docs, Microsoft Office, Canva, or similar tools. Requirements - Previous internship, freelance, or project experience in copywriting. - Exposure to paid advertising campaigns. - Basic understanding of SEO and landing page optimisation. - Experience creating content for brands, personal projects, or social media pages. - Familiarity with Figma or other creative collaboration tools. Key Performance Indicators - Quality and accuracy of delivered copy. - Number and effectiveness of copy variations created for testing. - Turnaround time from brief to first draft. - Ability to incorporate feedback and improve rapidly. - Contribution to campaign execution and team objectives. - Learning agility.

Role Description A Vitru Educação está em busca de professor(a)-autor(a) para atuar na revisão técnica, validação acadêmica e curadoria conceitual da disciplina Exploração de Falhas em Redes e Sistemas (Network Hacking), do curso Pós-Graduação em Ethical Hacking, Análise de Vulnerabilidades e Testes de Invasão, na modalidade pós-graduação EAD. Sobre a atividade: - Curadoria e validação de conteúdo - Revisão técnica de 3 temas (20 a 30 laudas cada) - Análise de atualidade conceitual, linguagem e adequação ao público - Conferência e eventual complementação de referências - Realização de ajustes diretamente no material (não apenas sugestões) - Atividades avaliativas e complementares - Validação de 3 questões de autoestudo por tema - Revisão e validação de 15 questões objetivas por tema - Validação de materiais complementares (1 estudo de caso + 10 questões) - Validação de roteiros e gravação de 3 videoaulas (10 a 15 minutos cada) EMENTA DA DISCIPLINA: - Técnicas práticas de exploração em ambientes Windows e Linux após a fase de descoberta - Uso de exploit frameworks (Metasploit, Exploit-DB) e exploração manual de serviços vulneráveis - Ataques a autenticação (password attacks, credential reuse, pass-the-hash) - Enumeração e exploração de serviços de rede (SMB, RDP, SSH, FTP, LDAP) - Pivoting, tunelamento e movimentação lateral em redes internas - Técnicas de escalação de privilégios em sistemas operacionais - Pós-exploração, coleta de evidências e manutenção de acesso controlado em laboratório Qualifications - Pós-graduação lato ou stricto sensu – Especialização, Mestrado ou Doutorado na área da disciplina - Graduação em Ciência da Computação, Sistemas de Informação, Engenharia da Computação, Redes de Computadores, Segurança da Informação ou áreas correlatas - Especialização e/ou Mestrado em Ethical Hacking, Segurança da Informação, Testes de Invasão, Análise de Vulnerabilidades, Cibersegurança, Forense Digital ou áreas afins Requirements - Familiaridade com Google Docs e/ou Word - Organização, gestão de prazos e clareza na escrita - Experiência prévia na produção de livros ou materiais educacionais será considerada um diferencial Benefits - Atividade 100% home office - Acompanhamento especializado durante todas as etapas - Publicações com registro de ISBN - Desenvolvimento de competências autorais digitais - Visibilidade nacional e reconhecimento acadêmico Company Description A Vitru Educação é a maior instituição privada de ensino EAD do Brasil e referência nacional do ensino presencial e Medicina. Juntos como Vitru, Unicesumar e Uniasselvi, nos dedicamos ao desenvolvimento individual e coletivo. Nossa prioridade é o aprendizado, fazemos do conhecimento um estilo de vida!