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Outside, Inc., also known as Outside Interactive, is the world’s leading creator of active lifestyle content. The company’s brands reach 70 million clients
Email Producer
Location
United States
Posted
18 days ago
Salary
$21 - $25 / hour
Seniority
Mid Level
No structured requirement data.
Job Description
Email Producer
Outside, Inc.
Role Description We are looking for a detail-oriented and creative Email Producer to join our Audience Development team in a part-time capacity, about 20 hours per week. The primary responsibility of this role is to build and manage email campaigns within our Email Service Provider (ESP), HubSpot. You will play a key role in driving our email marketing efforts, from campaign creation to reporting and optimization. Key Responsibilities: - Newsletter Campaign Production: Build, edit, and deploy email campaigns using HubSpot, ensuring they are on-brand, visually appealing, and meet our objectives. This includes email newsletters, promotions, and third-party sales emails. - Third-Party Email Production: Build, edit, and deploy all 3rd-Party email campaigns - working with the Account Management Team. Includes e-blasts and newsletter integrations. - Testing & QA: Conduct thorough testing of email campaigns, including rendering tests across various devices and email clients, and ensure all links, images, and tracking are functioning properly. - Reporting & Analysis: Generate and analyze reports on email performance, including open rates, click-through rates, and conversions. Provide insights and recommendations for optimization. - A/B Testing: Develop and execute A/B tests to optimize subject lines, email content, and other variables to improve email performance. - Collaboration: Work closely with the design, content, and marketing teams to create compelling email content that resonates with our audience. - Compliance: Ensure all email campaigns comply with industry regulations and best practices, including CAN-SPAM and GDPR. Qualifications - 1+ years of experience in email marketing, preferably within a B2C or B2B environment. - Proficiency in HubSpot is required. - Strong attention to detail and a passion for creating high-quality, effective email campaigns. - Experience with HTML/CSS for email is a plus. - Strong analytical skills with the ability to interpret data and make data-driven decisions. - Excellent communication and collaboration skills. - Ability to manage multiple projects and deadlines in a fast-paced environment. Benefits - Entirely remote jobs that could be performed in Colorado. - Employees can expect to be paid a salary of between $21 to $25 / hour. - Expect to work about 20 hours / week.
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