Web Content & SEO Specialist Remote Marketing & BrandFull time Franklin Park, Illinois, United States OverviewApplication Description At Vomela our greatest asset is our people. As a full-service visual communications company, we are looking for creative and intellectual thinkers that work with our customers to create compelling brand solutions and foster meaningful connections. And while you're focused on creating big things for global and local brands, we will help you build a career you can be passionate about. Apply now to find your place at Vomela. Job Summary As a Web Content & Optimization Specialist, you are a hands-on digital professional with a passion for great content, strong search performance, and continuously improving the online experience for our buyers. You combine content discipline with an analytical mindset to manage our global website in WordPress, drive organic traffic, and convert more visitors into pipeline. You are responsible for the day-to-day management and ongoing optimization of our B2B manufacturing/fabrication website - owning everything from maintaining our large digital product catalog to SEO execution, AI optimization (AIO), conversion rate growth, and UX improvements. You report directly to the Senior Digital Marketing Manager and work closely with web developers and our international Marketing Managers to align on localized priorities and ensure our site serves audiences across all markets. Location Remote, with EST or CST time zone strongly preferred What you'll do: Website Management - Manage and publish content across our global WordPress website, keeping product pages, solution pages, and regional content accurate and up to date. - Maintain of our large digital product catalog, ensuring product pages are accurate, complete, well-structured, and optimized for both search and conversion. - Enforce content governance - maintaining brand guidelines, taxonomy, and metadata standards across all pages and markets to ensure a consistent brand voice and experience. SEO & AI Optimization - Develop and execute on-page and technical SEO strategies including keyword research, metadata optimization, internal linking, and structured data markup. - Lead AI Optimization (AIO) efforts, ensuring our content is structured, authoritative, and formatted to perform well in AI-generated search results, featured snippets, and large language model outputs. - Monitor organic search performance using tools like Google Search Console, UberSuggest, Semrush, or Ahrefs, and translate insights into actionable recommendations. - Conduct regular content audits to identify gaps, cannibalization issues, and pages with declining performance then build and execute a prioritized remediation plan. Conversion & UX - Drive conversion rate optimization (CRO) focused on measurable growth - designing and running A/B and multivariate tests on key landing pages, forms, and CTAs, and rolling out winning variants. - Identify and test UX improvements that reduce friction for buyers navigating our complex product portfolio and solution set. - Analyze site behavior data (GA4, Hotjar, or similar) to inform decisions on page structure, navigation, and content hierarchy. Reporting & Collaboration - Track and report on key web KPIs - organic traffic, page engagement, form conversions, and goal completions - and present insights to marketing leadership. - Coordinate with regional and international teams to localize and adapt content for specific markets. - Stay current on SEO and AIO best practices, algorithm and AI model updates, WordPress capabilities, and B2B web experience trends. Requirements Required: - 2 - 5 years of experience in web content management, digital marketing, or a closely related role, preferably in a B2B environment. - Hands-on WordPress experience - comfortable managing pages, plugins, and content updates. - Solid working knowledge of on-page and technical SEO: keyword research, metadata optimization, internal linking, and structured data. - Demonstrated experience in conversion rate optimization (CRO) with a focus on measurable growth: A/B testing, landing page optimization, and form improvement. - Familiarity with AI Optimization: structuring content to perform in AI-driven search and featured snippets. - Proficiency with web analytics platform, Google Analytics 4, with the ability to translate data into actionable recommendations - Strong written communication skills and the ability to collaborate effectively across global, cross-functional teams - A genuine commitment to staying current on the latest digital technologies, web trends, and evolving best practices: SEO, AIO, CMS, UX, and beyond. This field moves fast and so do we. Preferred: - Strong attention to detail, content quality, and brand consistency. - Preferred: Copywriting skills - ability to write or meaningfully edit web copy for product pages, landing pages, and CTAs. - Experience with B2B manufacturing/fabrication or complex product environments. - Basic familiarity with HTML/CSS - enough to troubleshoot WordPress issues and communicate clearly with developers. - Experience connecting web forms to marketing automation platforms, particularly Salesforce Marketing Cloud Benefits - Health Care Plan (Medical, Dental & Vision) - Retirement Plan (401k) - Life Insurance (Basic, Voluntary & AD&D) - Paid Time Off (Vacation & Public Holidays) - Short Term & Long Term Disability - Training & Development - Wellness Resources

• Own the content calendar and editorial pipeline: Plan and manage the editorial calendar end-to-end. Align content priorities with campaigns, product launches, and market moments. Keep everything moving, on time, and on brief. • Coordinate contributors, writers, and agencies: Brief and manage freelance writers, agency partners, and internal subject matter experts. Own the feedback cycle, maintain style standards, and hold the quality bar across every piece that goes out. • Support research and thought leadership production: Work alongside our SMEs to develop white papers, market surveys, research summaries, and commentary. Help translate complex financial concepts into content our audience actually wants to read. • Repurpose and distribute content across channels: Take long-form content and extract maximum value: social snippets, email summaries, website highlights, and more. Know instinctively what works on LinkedIn versus a newsletter versus a landing page. • Track performance and improve: Monitor content performance across channels. Bring insights back into planning. Work with digital and agency partners on SEO and AEO to improve discoverability.

Role Description Der Fachbereich IoT Marketing sucht Top Talente, die gerne in einem innovativen Umfeld arbeiten und Ideen in Lösungen übersetzen. Du bist Bestandteil des Marketing Teams der Deutsche Telekom IoT und unterstützt federführend unsere GEO Marketing Aktivitäten. - Entwicklung von Inhalten für generative KI-Systeme wie ChatGPT, Gemini, Claude. - Verbindung von redaktioneller Contenterstellung mit technischem AI Verständnis. - Strategische Entwicklung von KI als neuen Marketing-Kanal. - Analyse von LLM nach Kundenrelevanz (national & international). - Verständnis von LLM hinsichtlich Sources und Content und Aufbau eines GEO Plans. - Verprobung neuer Content Distributionskanäle und kontinuierliche Entwicklung eines LLM optimierten Channelmix. - Entwicklung von Inhalten, die gezielt für KI-Modelle auffindbar, interpretierbar und zitierbar sind. - Analyse von SERPs, Zero-Click-Ergebnissen, KI-Antworten & Content-Snippets zur Ableitung konkreter Content-Maßnahmen. - Strukturierung von Inhalten entlang klarer W-Fragen, mit semantischer Tiefe, hoher Verständlichkeit und echtem Branchenbezug. - Überarbeitung bestehender Inhalte hinsichtlich Sichtbarkeit, Trust-Signale, Zitierfähigkeit und semantische Konsistenz. - Einbringung eigener Ideen zur Automatisierung von Content-Workflows und zur Nutzung KI-gestützter Tools. Qualifications - Fließende Deutsch- und Englischkenntnisse (Sprachniveau C2). - Redaktionelles Know-how zur Aufbereitung komplexer Tech-Themen wie IoT, Plattformen oder Sensorik für eine B2B-Zielgruppe. - Gespür für Struktur, Sprache und Lesefluss, um Inhalte für Lesende und Modelle zu gestalten. - Denken in Customer Journeys und Anpassung von Inhalten an Zielgruppen und Nutzungskontext. - Verständnis und Nutzung von KI als Instrument zur Produktivitätssteigerung. - SEO- und GEO-Kompetenz zur Sichtbarmachung von Inhalten für Menschen und Maschinen. - Erfahrung mit SEO-Tools und Neugier auf GEO-Erweiterungen. - Technisches Verständnis für die Funktionsweise von LLMs (Large Language Models). - Interesse an technischen Entwicklungen und Aufbau von Know-how für die Contenterstellung. Requirements - Strategische Steuerung der Wirkung von Inhalten und Setzen neuer Maßstäbe in der Content-Optimierung. - Neugier auf neue Technologien, Tools und Entwicklungen im Zusammenspiel von KI, Marketing & Kommunikation. - Teamarbeit, Zuverlässigkeit, Struktur und aktive menschliche sowie fachliche Einbringung. - Gestaltung und Treiben von Innovation. Benefits - Remote working possibility is only available within Hungary due to European taxation regulation. Company Description Deutsche Telekom IT Solutions ist der attraktivste Arbeitgeber in Ungarn im Jahr 2025. Als Tochtergesellschaft der Deutschen Telekom Gruppe bietet das Unternehmen mit über 5300 Mitarbeitenden ein breites Portfolio an IT- und Telekommunikationsdienstleistungen an. - Betreuung hunderter Großkunden, insbesondere in Deutschland und anderen europäischen Ländern. - Auszeichnung als „Beste Bildungskooperation“ und „Ethischstes multinationales Unternehmen“ im Jahr 2019. - Kontinuierliche Weiterentwicklung der Standorte in Budapest, Debrecen, Pécs und Szeged.

Product Designer, Content At Point we are working together towards one common goal: making homeownership more valuable. Department: Product Design Local or 100% Remote About Point ✨ Real Impact, Real People: Our mission at Point is to make homeownership more valuable and accessible. Your work directly helps homeowners access their wealth, achieve financial flexibility, and realize life changing goals. ✨ Funding: With over $175M raised from top investors like Andreessen Horowitz, WestCap, Greylock, and Prudential, we’re scaling fast! You have the opportunity to join us at a pivotal stage. ✨ Game-changing Product: We're building a category defining company in home equity. We’ve earned a 4.7 Trustpilot rating and an A+ from the BBB, a testament to the value we provide to our 20,000+ customers. ✨ Great Place to Work: Our employees love working here! We are a Certified Great Place to Work and a Fortune Best Workplaces in the Bay Area. ✨ Remote First Culture, Genuine Connection: Work from anywhere in the U.S., while staying closely connected through virtual collaboration, team gatherings, and a people-first culture. About the role How we explain Point’s HEI directly shapes whether homeowners understand, trust, and move forward with us. As our second content designer, you'll work to bring clarity and consistency to every touchpoint of the homeowner journey. You'll write the emails, in-product copy, and explainer content that turns one of the biggest financial decisions a homeowner can make into something they can navigate with confidence. Your responsibilities - Translate complex financial and process concepts into understandable, motivating language homeowners can act on—across email, text, and in-product flows. - Review homeowner research, call recordings, and funnel data to inform what to write. - Apply and help maintain Point's writing guidelines and messaging framework across customer touchpoints. - Collaborate with product designers, PMs, engineers, marketing, and sales. - Partner with legal, compliance, and ops to get copy reviewed, approved, and shipped. - Draft scripts and copy for AI-driven experiences like chat, voice, and our knowledge base. - Monitor copy performance — open rates, click-through, conversion — and iterate based on what you learn. About you - 2+ years of professional writing experience in content design, product design, UX writing, or a closely related field. - A portfolio that shows strong writing across multiple formats, such as product copy, emails, long-form, or marketing. - Active user of AI tools in your day-to-day work — you use them to draft, edit, research, and explore ideas. - Comfortable working with subject matter experts and incorporating feedback from many stakeholders. - Detail-oriented with grammar, tone, and consistency. - Curious about the customer — you want to understand who you're writing for, not just what to say. - Open to feedback and quick to iterate. Nice to Have - Experience writing for fintech, financial services, or other regulated/complex industries. - Experience writing prompts, knowledge bases, or guardrails for production AI experiences. - Familiarity with A/B testing copy such as subject lines, headlines, and button text. - Experience drafting test plans, surveys, or light user research on copy. Our benefits - Generous health benefits: We provide comprehensive medical, dental, and vision plans with options for flexible spending accounts (FSA) and health savings accounts (HSA). - Unlimited paid time off: Recharge with unlimited paid time off and 10 company holidays. - Flexible remote and onsite work: Our teams work from many different locations and time zones. We support fully remote work and also have an amazing in-person environment in our downtown Palo Alto, CA HQ. - Fully paid parental leave: Point will supplement state Paid Family Leave (PFL) so employees receive 100% of their regular base pay, plus two additional weeks of fully paid leave after state PFL ends. In states without PFL, Point offers up to 8 weeks of paid parental leave. In addition, employees also receive 4 weeks of fully paid transition time, during which you may work 2–3 days per week while receiving full base pay. - Equity: We offer meaningful equity because we believe in sharing the value you help create. Your contributions directly impact our growth, and your equity gives you a stake in our future success. - Financial wellness: We provide 401K retirement plans for employees as well as guaranteed life insurance and short- and long-term disability coverage. - Extra work/life benefits: We provide monthly stipends for internet, mobile plans, wellness perks, a one-time home office reimbursement, and company provided equipment including a MacBook and monitor. Compensation at Point will be determined by skills, experience, and geographic location. Point has identified the expected annual base salary for this role at this level based on the market by tiers (Region | Location | Market Salary): - Tier 1 | San Francisco Bay Area, New York, and Seattle | $134,900 - $149,100 - Tier 2 | Chicago, Austin, Denver, Boston, Washington DC, San Diego, Portland, Sacramento, Philadelphia, Los Angeles & Santa Barbara | $118,750 - $131,250 - Tier 3 | All other US metro areas | $108,300 - $119,700 This does not include any other potential components of the compensation package, including equity, benefits, and perks outlined above. At the launch of each position, we benchmark compensation to the appropriate role and level utilizing competitive compensation data from various data sources as references. At the offer stage, we use the signal we received from our interviews, coupled with your experience, location, and other job-related factors, to determine final compensation. Location Requirement: This is a remote position. However, candidates must reside in one of Point’s states of operation: AL, AZ, AR, CA, CO, CT, DC, FL, GA, IL, KS, KY, MA, MD, MI, MN, MO, NH, NV, NJ, NY, NC, OH, OR, PA, SC, TN, TX, UT, VA, WA, WI. Point is proud to be an equal-opportunity employer. We provide employment opportunities regardless of age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, veteran status, or any other protected class. Each individual at Point brings their own perspectives, work experiences, lifestyles, and cultures with them, and we believe that a more diverse team creates more innovative products, provides better services to customers, and helps us all grow and learn.