Absorb Software logo
Absorb Software

Founded in 2003 and headquartered in Calgary, Canada, Absorb Software provides cloud-based learning management systems to support organizational training and development. Serving o

Senior Brand Content Marketer – Temporary

Location

Canada

Posted

7 days ago

Salary

0

Seniority

Senior

Bachelor Degree8 yrs expEnglish

Job Description

Senior Brand Content Marketer – Temporary

Absorb Software

• Create non-commodity content that AI can’t replicate based on customer interviews and SME-driven insight: blogs, ghostwritten thought leadership articles, original research, video scripts, etc. • Optimize existing webpages and copy for conversion and activation. • Measure success in search visibility and conversion, not just vanity metrics • Combine SEO, conversion copywriting, and growth marketing instincts. • Use AI to write the bulk of first drafts, then apply taste, editorial judgment, and audience understanding to ensure the content is distinctive to our brand • Develop a deep understanding of our corporate learning audience and wider industry. • Conduct research within the learning landscape to support GTM messaging. • Stay updated with the latest AI advancements in content writing • Ensure grammatical accuracy, message clarity, and a consistent style and voice throughout all content. • Monitor industry trends, current events, and best practices to make recommendations for timely content. • Work in sprints, with data and results driving priorities — not a fixed content calendar • Ad-hoc content duties as required.

Job Requirements

  • A degree in Journalism, English, Communications, Marketing, or a similar field is required
  • At least 8 years’ experience in a corporate content role
  • Active use of AI in your daily workflow
  • Editorial conviction; a natural storyteller with the ability to take key messages and adapt them across formats and channels.
  • Thorough understanding and experience in content writing for all platforms (digital, social, print, etc.)
  • Ability to manage multiple priorities and tasks while meeting deadlines
  • Experience with tools in marketing such as Claude, ClickUp, Google Analytics, Google Console, Ahrefs, etc.
  • Experience writing in a corporate B2B environment
  • A keen interest in the latest trends and best practices

Benefits

  • Fully remote-first work with flexible work arrangements
  • Comprehensive Health and Wellness Benefits including retirement savings programs, eligibility for two different bonus plans, generous time off, comprehensive medical and dental benefits based on your country of location
  • New Hire Equipment Allowance and monthly Flex Allowance to support your success
  • Endless opportunity for career growth and internal mobility
  • Employee driven DE&I programs

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