• Lead design for large, complex, and ambiguous problem spaces • Translate company strategy into coherent experience strategy • Identify opportunities that cut across teams • Lead design of AI-enabled features and workflows • Deliver high-quality design • Mentor and coach other designers • Leverage qualitative and quantitative insights for decisions

• Lead, mentor, and develop a high performing design team. • Set clear standards for craft, quality, and impact. • Embed design deeply within cross functional squads, ensuring influence from discovery through to delivery. • Introduce modern, AI assisted design workflows to improve speed, iteration, and experimentation. • Recruit and structure the team to support strategic priorities. • Contribute directly to design execution on key initiatives, particularly where speed, ambiguity, or complexity demands senior craft. • Define how AI capabilities are expressed in product experiences, including summarisation, predictive insight, decision support, and workflow automation. • Translate complex data science outputs into clear, trusted, and explainable user interactions. • Design patterns that communicate confidence levels, uncertainty, and human oversight in AI systems. • Establish practical principles for responsible AI within the user experience, including transparency, feedback loops, and guardrails. • Personally lead design for AI enabled initiatives from discovery through to release and iteration. • Lead discovery on high impact initiatives, from problem framing through to solution validation. • Oversee research, usability testing, and design quality assurance. • Ensure AI features are measurable, observable, and iterated based on real user behaviour and performance data. • Evolve and scale the design system to support emerging AI interaction models and reusable intelligence components. • Step in as a player coach when needed, producing high quality interaction design, prototyping, and final UI detail.

• Support and lead experience strategy and UX direction across the POS platform, spanning multiple feature areas • Serve as a UX lead for POS, ensuring consistency, scalability, and quality across workflows • Frame and resolve complex, ambiguous UX problems that cut across features, teams, or markets • Define and evolve interaction models, workflows, and design patterns that support long-term scalability • Drive alignment and convergence where UX solutions are fragmented or inconsistent across teams • Select and define appropriate design methods, frameworks, and approaches for complex initiatives • Partner closely with Product and Engineering leadership to influence prioritization, scope, and tradeoffs • Facilitate design reviews, critiques, and working sessions to align teams around shared solutions • Influence design practices and standards beyond immediate project teams • Mentor and guide other designers through design leadership and feedback (IC-only role) • Clearly articulate design strategy, risks, and tradeoffs to senior stakeholders

• Lead ideation through rapid design exploration, mockups, and interactive prototypes • Partner closely with Product Managers to shape concepts into testable user flows and interaction models • Work ahead of engineering to reduce ambiguity and provide clear experience direction prior to implementation • Collaborate with Frontend Engineers to transition designs into scalable, accessible, production-ready experiences • Leverage AI tools to accelerate ideation, iteration, prototyping, and documentation • Create wireframes, high-fidelity designs, and prototypes for internal validation and user feedback • Help establish experience patterns and quality standards in partnership with Frontend Engineering • Contribute to accessibility-first design practices aligned with WCAG guidelines • Support and evolve the design system and component library, prioritizing reusable patterns and thoughtfully evaluating when new components are warranted • Improve usability within the context of an evolving platform, balancing user needs with technical realities and existing architectural constraints • Build upon and refine existing experience patterns while defining scalable approaches for new initiatives • Elevate frontend experience quality through collaborative design reviews and shared learning with engineering teams • Stay current with UX, product design, and AI-assisted design trends