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Life360

The #1 family safety app 📱

Data PR Manager – AI Native

Artificial IntelligenceArtificial IntelligenceFull TimeRemoteLeadTeam 201-500Since 2008H1B SponsorCompany SiteLinkedIn

Location

United States

Posted

18 hours ago

Salary

$166.5K - $195K / year

Seniority

Lead

Bachelor Degree8 yrs expEnglish

Job Description

Data PR Manager – AI Native

Life360

• Identify and develop media-worthy story angles from Life360's internal data, turning complex datasets into compelling earned media campaigns. • Own and execute proactive PR strategies that generate consistent, high-quality coverage in national and consumer media. • Build a repeatable data storytelling engine, defining key themes, tentpole moments, and always-on narratives that position Life360 as a source of cultural insight. • Identify and lead opportunities to combine Life360 data with external datasets (e.g., census data, third-party research, or brand partnerships) to unlock new story angles and elevate the scale and impact of our data storytelling. • Monitor social media, cultural trends, and news cycles to spot timely story hooks that connect to our data and our audience. • Partner closely with data, analytics, product, and insights teams to scope analyses, validate findings, and ensure all external storytelling is accurate, responsible, and defensible. • Translate complex datasets into clear narratives, key takeaways, and media-friendly framing that resonate with external audiences. • Write pitches, press releases, reports, and supporting materials that bring our data stories to life. • Lead the development of data reports and signature studies that can anchor major PR moments and elevate Life360’s thought leadership. • Build and nurture relationships with reporters, editors, and producers across tech, consumer, parenting, lifestyle, and culture beats. • Manage external PR agencies and freelancers where needed, ensuring brand and story alignment. • Track and report on earned media performance, sharing learnings that sharpen future campaigns. • Use AI daily to serve as a multiplier: • Collaborate cross-functionally with marketing, social, and brand teams to amplify data stories and integrate data insights into campaigns, product moments, and broader company initiatives.

Job Requirements

  • 8+ years of PR experience, with a strong track record of placing stories in top-tier consumer or national media.
  • Proven experience building data-driven PR campaigns — you've turned a dataset into a headline before, and you know how to do it again.
  • A nose for a story. You can look at a table of numbers and immediately know whether there's something there.
  • Strong instincts around cultural trends and social media — you're chronically online in the best possible way.
  • Excellent writing skills. You write pitches that actually get opened, and press releases that don't read like press releases.
  • Comfort working with data and analytics tools. You don't need to be a data scientist, but you should be able to hold your own in a conversation with one.
  • A collaborative spirit. You work well with data, product, and marketing teams to get the story right before it goes out.
  • Experience at a consumer tech company or agency is a plus, as is a background in data journalism or brand research.

Benefits

  • Competitive pay and benefits
  • Medical, dental, vision, life and disability insurance plans (100% paid for employees)
  • 401(k) plan with company matching program
  • Mental Wellness Program & Employee Assistance Program (EAP) for mental well-being
  • Flexible PTO, 13 company-wide days off throughout the year
  • Winter and Summer Weeklong Synchronized Company Shutdowns
  • Learning & Development programs
  • Equipment, tools, and reimbursement support for a productive remote environment
  • Free Life360 Platinum Membership for your preferred circle
  • Free Tile Products

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