The #1 family safety app 📱
Data PR Manager – AI Native
Location
United States
Posted
18 hours ago
Salary
$166.5K - $195K / year
Seniority
Lead
Job Description
Data PR Manager – AI Native
Life360
• Identify and develop media-worthy story angles from Life360's internal data, turning complex datasets into compelling earned media campaigns. • Own and execute proactive PR strategies that generate consistent, high-quality coverage in national and consumer media. • Build a repeatable data storytelling engine, defining key themes, tentpole moments, and always-on narratives that position Life360 as a source of cultural insight. • Identify and lead opportunities to combine Life360 data with external datasets (e.g., census data, third-party research, or brand partnerships) to unlock new story angles and elevate the scale and impact of our data storytelling. • Monitor social media, cultural trends, and news cycles to spot timely story hooks that connect to our data and our audience. • Partner closely with data, analytics, product, and insights teams to scope analyses, validate findings, and ensure all external storytelling is accurate, responsible, and defensible. • Translate complex datasets into clear narratives, key takeaways, and media-friendly framing that resonate with external audiences. • Write pitches, press releases, reports, and supporting materials that bring our data stories to life. • Lead the development of data reports and signature studies that can anchor major PR moments and elevate Life360’s thought leadership. • Build and nurture relationships with reporters, editors, and producers across tech, consumer, parenting, lifestyle, and culture beats. • Manage external PR agencies and freelancers where needed, ensuring brand and story alignment. • Track and report on earned media performance, sharing learnings that sharpen future campaigns. • Use AI daily to serve as a multiplier: • Collaborate cross-functionally with marketing, social, and brand teams to amplify data stories and integrate data insights into campaigns, product moments, and broader company initiatives.
Job Requirements
- 8+ years of PR experience, with a strong track record of placing stories in top-tier consumer or national media.
- Proven experience building data-driven PR campaigns — you've turned a dataset into a headline before, and you know how to do it again.
- A nose for a story. You can look at a table of numbers and immediately know whether there's something there.
- Strong instincts around cultural trends and social media — you're chronically online in the best possible way.
- Excellent writing skills. You write pitches that actually get opened, and press releases that don't read like press releases.
- Comfort working with data and analytics tools. You don't need to be a data scientist, but you should be able to hold your own in a conversation with one.
- A collaborative spirit. You work well with data, product, and marketing teams to get the story right before it goes out.
- Experience at a consumer tech company or agency is a plus, as is a background in data journalism or brand research.
Benefits
- Competitive pay and benefits
- Medical, dental, vision, life and disability insurance plans (100% paid for employees)
- 401(k) plan with company matching program
- Mental Wellness Program & Employee Assistance Program (EAP) for mental well-being
- Flexible PTO, 13 company-wide days off throughout the year
- Winter and Summer Weeklong Synchronized Company Shutdowns
- Learning & Development programs
- Equipment, tools, and reimbursement support for a productive remote environment
- Free Life360 Platinum Membership for your preferred circle
- Free Tile Products
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