• Побудова та розвиток аналітичної інфраструктури • Аналіз ефективності закупки трафіку на рівні кампаній • Підтримка та розвиток прогнозних моделей pLTV • Аналіз перформансу різних когорт користувачів • Розробка та підтримка BI-репортів для self-service аналітики команд • Автоматизація аналітики та побудова ELT pipelines • Співпраця з маркетинговою та технічною командами

• Be the go-to expert for the business, playing a pivotal role in driving data-driven decision-making. • Lead and develop the analyst community, fostering a high-performing, insights-driven culture. • Be hands-on, delivering critical insights that shape strategic decisions and ensure data is at the core of our operations. • Partner with leadership to drive business strategy, planning, goal-setting, and performance tracking. • Scope and lead high-impact projects and execute on mission-critical strategic initiatives.

• Own the end-to-end preparation and delivery of recurring compliance reports, ensuring strict adherence to regulatory accuracy, timeliness, and documentation standards. • Serve as the primary technical liaison to Legal and Compliance teams, translating their regulatory definitions into precise internal data tags, labels, and SQL logic. • Design and build automated workflows to standardize compliance reporting, moving away from manual interventions to repeatable, code-based solutions (Python/R/SQL). • Partner with BI and Data Engineering teams to ensure data warehousing structures and schemas support current and future compliance use cases. • Maintain comprehensive, audit-ready documentation of reporting logic, definitions, and regulatory mappings. • Translate technical reporting constraints and data nuances into clear, accessible language for non-technical stakeholders. • Implement and maintain robust data quality checks specific to compliance reporting to ensure consistency and traceability. • Assist the broader Business Intelligence team with commercial reporting projects and data analysis during non-peak compliance cycles.

• Lead and develop a team of analysts, providing technical guidance on complex tracking implementations. • Oversee tagging implementation and data quality standards for GA4 and GTM. • Guide the design and development of dashboards and reporting solutions that provide clarity into campaign ROI. • Partner with marketing stakeholders to identify optimization opportunities and support A/B testing strategies. • Establish and maintain rigorous measurement standards and documentation to ensure consistency in data collection.