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Cresta

Real-Time Intelligence for Contact Centers

Growth Marketing Manager, Web – CRO

Conversion Rate OptimizerConversion Rate OptimizerFull TimeRemoteSeniorTeam 51-200H1B SponsorCompany SiteLinkedIn

Location

United States

Posted

3 days ago

Salary

$130K - $170K / year

Seniority

Senior

Bachelor Degree5 yrs expEnglish

Job Description

Growth Marketing Manager, Web – CRO

Cresta

• Own website strategy and roadmap, ensuring Cresta.com evolves alongside the growth of the business and marketing organization. • Spearhead the website CRO strategy, designing and running a continuous testing and experimentation program to improve conversion rates across key pages and user journeys, turning more visitors into MQLs and pipeline. • Manage web intake and prioritization, managing 5+ new weekly requests across stakeholders and maintaining a clear, transparent backlog and delivery plan. • Project manage internal stakeholders and external partners, working in lockstep with our web agency to scope, prioritize, QA, and ship high-quality work. • Oversee Webflow CMS operations, including page builds, updates, QA, publishing workflows, and governance standards. • Elevate website quality through improvements to messaging clarity, information architecture, template consistency, and overall user experience. • Lead website localization efforts, partnering with the International Marketing Manager to define requirements, manage implementation, and establish scalable workflows for multi-language site expansion. • Build website performance reporting and insights, partnering with Marketing Ops to ensure clean measurement across GA4, Looker dashboards, and downstream systems. • Proactively identify and evaluate new tools, technologies, and industry trends to improve site performance, administration, and competitive positioning.

Job Requirements

  • 5+ years of experience in web marketing, website management, or growth roles in B2B SaaS
  • Demonstrated experience owning a marketing website end-to-end, including roadmap development, prioritization, and cross-functional execution
  • Deep hands-on experience with enterprise web CMS platforms, including page builds, updates, QA, and publishing workflows.
  • Experience working closely with and managing external web or design agencies
  • Proficiency with GA4 and Looker or similar BI tools; hands-on experience with web experimentation and A/B testing to drive conversion improvements.
  • Strong project management and organizational skills, with the ability to manage high volumes of incoming requests while maintaining clarity and prioritization
  • Excellent cross-functional communication and stakeholder management skills
  • High attention to detail and strong sense of quality for web experiences and brand presentation

Benefits

  • Comprehensive medical, dental, and vision coverage with plans to fit you and your family
  • Flexible PTO to take the time you need, when you need it
  • Paid parental leave for all new parents welcoming a new child
  • Retirement savings plan to help you plan for the future
  • Remote work setup budget to help you create a productive home office
  • Monthly wellness and communication stipend to keep you connected and balanced
  • In-office meal program and commuter benefits provided for onsite employees

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