At Oviva, we’re on a mission to make sustainable, personalized, clinically effective care accessible to everyone as we build Europe’s leading AI-powered chronic care platform. Our digital programmes help people manage weight-related illnesses by focusing on what matters most: improving health, building confidence, and enhancing quality of life. To date, we have supported over one million people across the UK, Switzerland, and Germany. Our mission is powered by a dedicated team operating across four countries, including our hub in Poland. Every conversation, coaching session, and line of code brings us closer to a healthier future. Our journey is accelerating: In 2026, we secured €200 million in Series D funding led by Kinnevik and a group of leading global investors. This investment fuels our next phase of growth, allowing us to scale our AI-enabled chronic care platform across Europe and expand our support to even more people living with chronic conditions. Join us, and be part of the team making that future possible!
Media Strategy & Execution Lead
Location
Western Europe
Posted
46 days ago
Salary
0
Seniority
Lead
No structured requirement data.
Job Description
Media Strategy & Execution Lead
Oviva
Role Description As Manager, Media Strategy & Execution, you will own the planning, buying, and performance tracking of Oviva's brand media investments, with a primary focus on TV and additional awareness channels such as Radio, Print, OOH & Digital channels such as YouTube & Meta reach. You will drive: - End-to-end media strategy including spend allocation, media channel selection, impact measurement - Spend allocation across awareness channels to optimize on business and media KPIs (€5M brand investments in 2026) - Annual and monthly forecasting, performance tracking and optimisation, leveraging brand tracker, MMM, and media measurement tools to assess campaign impact and guide investment decisions - Agency and partner relationship management including media buying negotiations with agencies and TV stations to secure the best media deals for Oviva - Media execution for key campaigns including cross-functional collaboration Your initial focus will be on the German market, but the role has the potential to also play a larger role in our existing (CH and UK) and new geographies. Qualifications - 4–6 years in media planning/buying or brand marketing, with hands-on TV experience - Fluent in German and English Requirements - Deep expertise in TV media planning and buying; Expertise in Radio, OOH, Print, CTV and digital awareness channels such as YouTube & Meta reach - Strong analytical mindset with experience in media KPIs (GRPs, Reach, Frequency) and business KPIs (CPL, ROAS); ability to connect media spend to commercial outcomes - Experience managing media agencies and external partners, steering towards ROI-based outcomes - Proficiency with analytics and media measurement tools (e.g., TVSquared, GA4, or similar) - Familiarity with marketing mix modeling, brand lift studies, and attribution frameworks - Highly organised with strong project management skills across multiple campaigns and stakeholders - Clear and confident communicator, able to present data-driven insights to senior stakeholders - Experience working in fast-paced, performance-driven environments - High attention to detail with a strong commitment to data accuracy, particularly in weekly performance tracking, data validation, and reporting Company Description At Oviva, we’re on a mission to make sustainable, personalized, clinically effective care accessible to everyone as we build Europe’s leading AI-powered chronic care platform. Our digital programmes help people manage weight-related illnesses by focusing on what matters most: improving health, building confidence, and enhancing quality of life. To date, we have supported over one million people across the UK, Switzerland, and Germany. Our mission is powered by a dedicated team operating across four countries, including our hub in Poland. Every conversation, coaching session, and line of code brings us closer to a healthier future. Our journey is accelerating: In 2026, we secured €200 million in Series D funding led by Kinnevik and a group of leading global investors. This investment fuels our next phase of growth, allowing us to scale our AI-enabled chronic care platform across Europe and expand our support to even more people living with chronic conditions. Join us, and be part of the team making that future possible!
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