Role Description At OnTheGoSystems (creators of WPML and PTC), content is a key driver of how hundreds of thousands of people discover, understand, and choose to use our translation and localization products. We’re looking for a Head of Content who starts by doing the work – learning the product, writing, figuring out what actually moves the needle, and then builds from there. We are especially interested in people who already think beyond traditional content marketing and understand how AI can support research, SEO/GEO monitoring, planning, drafting, publishing, and operational workflows – while still keeping strong human ownership and quality control. You won’t inherit a polished strategy or a big team to manage. You’ll earn your influence by producing content that works. From there, you’ll shape what we do, what we stop doing, and how content contributes to real business outcomes. If you’re used to owning results, not just producing content, this role is a great fit for you. What You’ll Do - Write and edit high-quality content across formats: landing pages, product pages, articles, tutorials, and emails. - Own content end-to-end: research, production, publishing, analysis, and iteration. - Work closely with product, support, and development teams to turn customer problems into useful content. - Use SEO, GEO, analytics, AI-search visibility, and customer feedback to guide decisions. - Build AI-assisted workflows that improve speed and efficiency while maintaining quality. - Review and validate AI-generated content for accuracy and reliability. - Take ownership of content direction across the team based on real business goals. Qualifications - Have worked in a product IT company and can show real, measurable impact from your content. - Have experience managing people, collaborating across teams, or leading content initiatives. - Have experience using AI in practical production workflows, not only for simple prompting. - Are comfortable experimenting, building processes, and improving systems without waiting for perfect structure. - Care about ownership, judgment, and business outcomes. - Think like an operator and strategist, not only a writer. Benefits - We’re a profitable, self-funded company growing since 2007. - WPML powers more than 1.5 million websites worldwide. - Your work will directly influence product growth, adoption, and positioning. - You’ll have real ownership and freedom to shape how content operates. - You’ll work with experienced product, engineering, and marketing people in a fully remote company. - You’ll help define what modern AI-assisted content operations look like inside a real product company. If you’re excited about combining content, systems thinking, AI workflows, SEO/GEO, and business impact – we’d love to hear from you.

• You develop ideas for social media channels and blogs • You maintain content in our Content Management System (WordPress) and optimize our web presence • You support internet research, including Google search results, keywords, Facebook pages, etc. • You write search-engine-optimized editorial and promotional copy • You create creative posts and campaigns for Instagram, LinkedIn & co. and maintain them — always up to date • You take on the analysis and evaluation of marketing metrics (impressions, clicks, followers, etc.) • You design attractive graphics and visuals that perfectly represent our brand

• Own core product positioning and ensure consistent alignment across all messaging and GTM activities. • Develop and tailor messaging by market to ensure relevance across different geographies and customer segments. • Build the complete sales enablement asset library from scratch, including battle cards, one-pagers, case studies, and pitch decks. • Equip AEs and SDRs with market-specific, high-impact collateral to support deal execution. • Create ROI frameworks and objection-handling materials to strengthen sales conversations. • Manage and guide the content team to ensure high-quality output and strategic alignment. • Own the editorial calendar and overarching narrative framework across all content initiatives. • Ensure all content is tightly aligned with ICP definitions and product positioning. • Define content KPIs and establish a consistent review and performance tracking cadence. • Own the competitive intelligence function and maintain a structured view of the competitive landscape. • Maintain a live competitor tracker across conversational commerce, WhatsApp tools, and AI-powered shopping ecosystems. • Translate competitive insights into positioning updates, battle cards, and internal sales enablement materials. • Deliver quarterly competitive landscape briefs to leadership. • Participate in product roadmap reviews and collaborate closely with the product team. • Own GTM planning for feature and product launches across all key releases. • Translate product roadmap decisions into clear, compelling market-facing narratives. • Own centralized ICP definition and ongoing validation while coordinating cross-functional execution of all launch assets. • Conduct win/loss analysis and structured customer interviews to generate actionable insights. • Continuously feed customer and market insights into sales, product, and marketing functions. • Support research and insights for expansion into new geographic markets.

• Developing and executing content strategies for the German-speaking (DACH) market across blogs, landing pages, and marketing campaigns • Creating, localizing, and optimizing content such as blog articles, newsletters, email campaigns, and website copy • Conducting keyword research and applying SEO best practices to improve organic visibility and performance • Optimizing landing pages, product pages, and informational content to increase engagement and conversions • Managing content localization and ensuring consistency in tone of voice across all German-language touchpoints • Planning and supporting ecommerce campaigns, seasonal promotions, and lifecycle communications for the DACH region • Collaborating with cross-functional teams (Growth, Product, Design, CRM) to align messaging and content strategy • Monitoring content performance and continuously iterating based on SEO and engagement insights