• Own core product positioning and ensure consistent alignment across all messaging and GTM activities. • Develop and tailor messaging by market to ensure relevance across different geographies and customer segments. • Build the complete sales enablement asset library from scratch, including battle cards, one-pagers, case studies, and pitch decks. • Equip AEs and SDRs with market-specific, high-impact collateral to support deal execution. • Create ROI frameworks and objection-handling materials to strengthen sales conversations. • Manage and guide the content team to ensure high-quality output and strategic alignment. • Own the editorial calendar and overarching narrative framework across all content initiatives. • Ensure all content is tightly aligned with ICP definitions and product positioning. • Define content KPIs and establish a consistent review and performance tracking cadence. • Own the competitive intelligence function and maintain a structured view of the competitive landscape. • Maintain a live competitor tracker across conversational commerce, WhatsApp tools, and AI-powered shopping ecosystems. • Translate competitive insights into positioning updates, battle cards, and internal sales enablement materials. • Deliver quarterly competitive landscape briefs to leadership. • Participate in product roadmap reviews and collaborate closely with the product team. • Own GTM planning for feature and product launches across all key releases. • Translate product roadmap decisions into clear, compelling market-facing narratives. • Own centralized ICP definition and ongoing validation while coordinating cross-functional execution of all launch assets. • Conduct win/loss analysis and structured customer interviews to generate actionable insights. • Continuously feed customer and market insights into sales, product, and marketing functions. • Support research and insights for expansion into new geographic markets.

• Developing and executing content strategies for the German-speaking (DACH) market across blogs, landing pages, and marketing campaigns • Creating, localizing, and optimizing content such as blog articles, newsletters, email campaigns, and website copy • Conducting keyword research and applying SEO best practices to improve organic visibility and performance • Optimizing landing pages, product pages, and informational content to increase engagement and conversions • Managing content localization and ensuring consistency in tone of voice across all German-language touchpoints • Planning and supporting ecommerce campaigns, seasonal promotions, and lifecycle communications for the DACH region • Collaborating with cross-functional teams (Growth, Product, Design, CRM) to align messaging and content strategy • Monitoring content performance and continuously iterating based on SEO and engagement insights

• Developing and executing content strategies for the German-speaking (DACH) market across blogs, landing pages, and marketing campaigns • Creating, localizing, and optimizing content such as blog articles, newsletters, email campaigns, and website copy • Conducting keyword research and applying SEO best practices to improve organic visibility and performance • Optimizing landing pages, product pages, and informational content to increase engagement and conversions • Managing content localization and ensuring consistency in tone of voice across all German-language touchpoints • Planning and supporting ecommerce campaigns, seasonal promotions, and lifecycle communications for the DACH region • Collaborating with cross-functional teams (Growth, Product, Design, CRM) to align messaging and content strategy • Monitoring content performance and continuously iterating based on SEO and engagement insights

• Developing and executing content strategies for the German-speaking (DACH) market across blogs, landing pages, and marketing campaigns • Creating, localizing, and optimizing content such as blog articles, newsletters, email campaigns, and website copy • Conducting keyword research and applying SEO best practices to improve organic visibility and performance • Optimizing landing pages, product pages, and informational content to increase engagement and conversions • Managing content localization and ensuring consistency in tone of voice across all German-language touchpoints • Planning and supporting ecommerce campaigns, seasonal promotions, and lifecycle communications for the DACH region • Collaborating with cross-functional teams (Growth, Product, Design, CRM) to align messaging and content strategy • Monitoring content performance and continuously iterating based on SEO and engagement insights